(18.206.177.17) 您好!臺灣時間:2021/04/11 03:25
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:鄧文霞
研究生(外文):Wen-Hsia Teng
論文名稱:台灣量販業經營模式分析及未來發展策略─以個案A公司為例
指導教授:李小梅李小梅引用關係
學位類別:碩士
校院名稱:國立中央大學
系所名稱:高階主管企管碩士班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:121
中文關鍵詞:量販業經營模式產業分析SWOT分析
外文關鍵詞:hypermarket industrybusiness modelindustry analysisSWOT analysis
相關次數:
  • 被引用被引用:1
  • 點閱點閱:131
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
近年來由於經濟結構及消費型態的變遷,消費者可支配所得也受到限制,支出及儲蓄也隨之而變。為了吸引消費者上門消費,業者必須花更多心思力求改變以滿足顧客之需。台灣地區量販店競爭激烈,經營店數已達飽和狀態,其百貨商場和量販店開店密度,也堪稱全世界的奇蹟。然而,要當世界第一並不容易,不斷的力求創新才能擁有持續地競爭優勢。各零售量販業為拓展客源,企業間更加劍拔驽張、競爭激烈。所採取的經營策略越趨多元化,台灣連鎖超商業者紛紛擴大門市經營,增加商品品項,跨越生鮮領域,此外,社區型超市也逐步滲透社區經營,加上隨著科技不斷的進步,數位化電子商務的突起,產業競爭日益白熱化。企業如何保有持續的競爭優勢一直是一個值得深入探討的研究主題,本研究選擇個案量販店做為研究對象,深入分析其面對內、外部環境改變而衍生的問題、困難與挑戰,從而持續改善,因應調整經營策略,期望再創佳績。
本研究採質性研究方法以文獻探討與深入訪談的方式,針對個案公司高階主管進行深度訪談彙整資料,運用SWOT分析針對個案公司經營模式分析並擬出因應策略來採取行動,本研究就個案公司提出五大優先如下:一.以人為本的理念延續。二.分店的改裝,強化單點競爭力。三.建立堡壘,提供差異化商品入選。四.數位化的企業網購的推廣。五.活潑且具彈性的行銷策略。
最後零售業要在高度密集的產業中繼續成長,須補足自己及競爭之間的空隙才有機會成長,也就是企業須有創新行銷及經營策略來發展出差異化的商品、服務及市場等,才有機會持續成長。企業間的競爭,已演變成彼此間價值鏈的優劣或差異性來決定是輸家或贏家。
Due to shifts in economic structure and consumption patterns in recent years, customers have limited disposable income which therefore influences expenditures and savings. Companies must strive for change to attract customers and satisfy customers’ need. Taiwan’s hypermarkets face fierce competition,given that their store number reaches maximum. As Taiwan has the world’s highestdensity of department stores and hypermarkets, only being innovative can help businesses maintain advantages. Competition becomes more intense when retail hypermarkets expand their reach to customers with diversified business strategies. Convenience chain stores bring fresh food into their product categories, community supermarkets are well-connected with local communities, and the rise of advanced technology and e-commerce also makes competition increasingly fierce. How businesses maintain advantages has long been a topic of discussion. This study investigates a case hypermarket and analyzes how it adjusts its business strategies to resolve challenges caused by internal and external environment shifts and to expect another sales growth.

This study adopts qualitative approach based on literature review and in-depth interview with executives of the case company. A SWOT analysis is used to examine the company’s business model and to propose action strategies. Five priorities are concluded in this study: (1) Persist the philosophy of “People First”; (2) Renovate the branch store to strengthen its competitiveness; (3) Identify the most competitive advantages and offer differentiated products; (4) Promote online shopping; (5) Adopt energetic and flexible marketing strategies.

Overall, to achieve business growth, retail industry must have innovative marketing and business strategies to develop differentiated products, service, and market. Quality and differentiation advantages within the value chain are the only way to determine success in the business competition.
第一章緒論 1
第一節研究背景與動機 1
第二節研究範圍與目的 5
第三節研究流程 6
第二章文獻探討 8
第一節企業環境分析 8
第二節經營策略的理論與內涵 14
第三節 SWOT分析 25
第三章研究方法 31
第一節研究架構 31
第二節研究方法 32
第三節研究對象 35
第四章產業分析與個案研究 36
第一節產業分析 36
第二節個案公司簡介 45
第三節個案公司經營策略 63
第五章結論與建議 102
第一節結論 102
第二節建議 108
第三節研究限制 110
參考文獻 111
一、 中文部分
[1]. 大前研一,「策略家的智慧」,黃宏義譯,長河出版社,1984。
[2]. 司徒達賢,台灣中小企業發展之經營策略,第一屆中小企業發展學術研討會,頁 1, 1994。
[3]. 司徒達賢,策略管理新論,台北:智勝,2001。
[4]. 司徒達賢,策略管理新論:觀念架構與分析方法,台北:智勝文化,2001。
[5]. 林正修、王明元、王金斌,現代零售業管理,台北市,華泰出版社,1995。
[6]. 林建山,產業政策與產業管理:針對我國經濟發展的理論與現實,商略,1991。
[7]. 利弘毅,路線貨運業經營策略轉型之分析–以H公司為例,國立中央大學管理學院高接主管企管碩士論文,2016。
[8]. 吳思華,策略九說(三版),台北:臉譜文化出版社,2000。
[9]. 許士軍,現代行銷管理,台北:環球經濟社,1980。
[10]. 許士軍,定性研究在管理學上的重要,中原學報,第24卷第2期,頁1-3,1996。
二、英文部分
[1]. Aaker, D. A. ,Strategic Market Management, New York:John Wiley & Sons Co., 1984.
[2]. Ansoff, H. I. ,Corporate Strategy: An Analytic Approach to Business policy for Growthand Expansion, Hightstown: McGraw-Hill, 1965.
[3]. Chandler ,A.D.,Jr.(1962).Strategy and Structure:Chapters in the history of American industrial enterprise. Cambridge , MA:MIT Press
[4]. Collette Stacy, SWOT Analysis, Computer World, Vol. 33 Issue 29, 1999. 9.
[5]. Grant, R. M. (2010). Contemporary strategy analysis and cases: text and cases. John Wiley & Sons.
[6]. Grant R.M.,The Resources-Based Theory of Competitive Advantage,Implications for 78 Strategy Formulation’,California Management Review,Vol.33,1991.
[7]. Glueck, W. F., Business Policy:Strategy Formation and Management Action, 104 New York: McGraw Hill, 1976.
[8]. Hofer and Schendel, Strategy Formulation: Analytical Concepts, Minnesota: West Publishing,1978.
[9]. Hambrick, D. C., Some Tests of the Effectiveness and Functional Attributes ofMiles and Snow’s Strategic Types. Academy of Management Journal Journal,26(1), 5-26, 1983.
[10]. Hill&Jones.Strategic Management Theory: An Integrated Approach, Boston, MA: Houghton Mifflin,1995.
[11]. Hill, W. L. and Jones,R:Strategic Management Theory. Houghton Mifflin Company, FifthEdition,2001.
[12]. Hill,W.L.andJones,R,Strategic Management Theory,Houghton Mifflin Company, Fifth Edition,2001.
[13]. Hill, Jones and schilling, Strategic Management: Theory and Cases: An Integrated Approach, 11 edition, Cengage Learning Publications, 2015.
[14]. Miles, R. E. and Snow, C.C., “Organizational Strategy, Structure a Process",McGraw-Hills Press,1978.
[15]. Mintzberg, H., “Crafting Strategy",Harvard Business Review,1987.
[16]. Narayanan, V.K. & Fahey L. (2001). The relevance of the institutional underpinnings of Porter's Five Forces Framework to emerging economies: An epistemological analysis. Journal of Management Studies, 42(1), 207-223.
[17]. Porter,M.E,CompetitiveStrategy,Techniques for Analyzing Industries and Competitors,NewYork,Fress Press,1980.
[18]. Pearce, J. A., & Robinson, R. B. (2000). Strategic management: Formulation, implementation, and control. Irwin/McGraw-Hill.
[19]. Schuler, R. S., Personnel and Human Resource Management. St. Paul, MN: WestPublishing Company, 1987.
[20]. Valentin E. K.,SWOT analysis from a resource-based view, Journal of Marketing Theory and Practice, Vol.9, No.2, 2001.
[21]. Weihrich, Heinz, The TOWS Matrix, A tool for Situational Analysis, Journalof Long Range Planning, Vol.15, No.2, 1982.
[22]. Yin, R.K., Case Study Research, Design and Methods, 2nd edition, Newbury Park,Sage publications, 1994.
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔