參考文獻
中文文獻
白滌清 (譯) (2008)。消費者行為。台北市：台灣培生教育出版股份有限公司。
(Michael R. S., 2008)
吳孟穎、賴孟怡 (譯) (2011)。感動：創造『情感品牌』的關鍵法則。台北市：日
月文化出版股份有限公司。(Marc G., 2011)
徐世同 (譯) (2014)。策略品牌管理。台北市：華泰文化。(Kevin L. K., 2007)
王朝弘、徐任民(2013)，探討品牌摯愛之前置因素與結果，私立嶺東科技大學行銷與流通管理系，台中市。
余億盈(2014)，品牌社群與消費者自我一致性之關係，文化商管學報，19(2)，
127-150。
沈經洪、洪順慶(2012)，品牌關係：顧客價值與品牌愛慕，臺大管理論叢，23(1)，1-28。洪順慶(2014)，行銷管理，台北市：新陸書局股份有限公司。
孫美君(2000)，影響網站忠誠度之因素研究─以購物型網站為例(未出版之碩士論文)，中原大學資訊管理研究所，中壢市。夏玲、戴春林(2010)，品牌依戀的概念和測量，重慶文理學院學報(社會科學版)，29(4)，93-97。
許家珍(2015)，品牌熱迷傳福音：採個人、互動與品牌關係的多重觀點(未出版之碩士論文)，私立大葉大學休閒事業管理學系，彰化縣。許瑞娟(2010)，體驗行銷對品牌形象影響之研究，文大商管學報，15(1)，88-98。張立榮、管益杰、王詠(2007)，品牌摯愛的概念及其發展，心理科學進展，15(5)，846-851。
張振興、邊雅靜(2011)，品牌體驗—概念，維度與量表構建，統計與決策，10，
177-180。
張鈺禾(2006)，體驗行銷、品牌形象、顧客價值、顧客滿意度與消費者購後行為意圖關係之研究(未出版之碩士論文)，嶺東科技大學國際企業系，台中市，檢自全國博碩士論文資訊網。(系統編號094LTC00320002)曾光華、陳貞吟(2002)，體驗行銷的特性與應用，第一屆服務業行銷暨管理學術研討會論文集，國立嘉義大學管理學院，嘉義市。
曾光華、饒怡雲(2008)，行銷學原理，新北市：前程文化事業有限公司。
黃延聰、陳蕙琳(2014)，顧客體驗、品牌形象與品牌忠誠度─以長榮航空公司為
例，東海管理評論，16(1)，101-137。
黃廷聰、簡碩甫(2015)，從顧客滿意到品牌忠誠：品牌信任與品牌愛戀的中介模型，行銷評論，12(2)，161-188。
黃囿淳、葉凱莉(2012)，從關係品質的觀點探討品牌形象對顧客忠誠度之影響，國立彰化師範大學，彰化市。
黃識銘、方世榮、楊舒蜜(2010)，品牌利益對品牌忠誠度之影響─品牌關係品質與顧客關係品質的中介效果，管理與系統，17(3)，373-402。楊玄榆(2006)，品牌形象、行銷組合、服務品質對顧客滿意度的影響(未出版之碩士論文)，私立大同大學事業經營學系，台北市，檢自全國博碩士論資訊文網。(系統編號094TTU00163001)楊德鋒、楊建華、衛海音(2010)，品牌體驗、自我展示與品牌摯愛─通過非凡體驗創建品牌摯愛，商業經濟與管理，228(10)，69-77。
楊麗玲、邱道生(2011)，服務品質、關係品質與顧客忠誠度之研究─以餐飲業為例，中國大學科技與技術，49，99-125。
劉盈佑、蔡璧如、莊苑仙(2013)，情感品牌下品牌情意與品牌信任對品牌權
益與品牌忠誠之影響，創新與管理，10(3)，29-58。
謝碧霜(2012)，品牌體驗、認同、信任和滿意度對品牌忠誠度建立的影響─實證研究以吳寶春為例(未出版之碩士論文)，國立高雄應用科技大學觀光與餐旅管理，高雄市。英文文獻
Aaker, D. A. (1996). Building Strong Brand. New York, The Free Press.
Aaker, D. A. (1999). The Malleable Self: The Role of Self-Expression in
Persuasion. Journal of Marketing Research, 36(1), 45-57.
Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347-356.
Ahuvia, A. C. (1993). I Love It! Towards a Unifying Theory of Love across
Diverse Love Objects. doctoral dissertation, Northwestern University.
Ahuvia, A. C. (2005). Beyond the extended self: Loved objects and consumers'
identity narratives. Journal of Consumer Research, 32(1), 171-184.
Ahuvia, A. C. (2005). The love prototype revisited: A qualitative exploration of
Contemporary folk psychology, Working Paper. University of Michigan-Dearborn.
Ahuvia, A. C., Bagozzi, R. P., & Batra R. (2007). Brand love: the “what” and “so what”. Marketing Science Institute Conference , 300-307.
Albert, N., Merunka, D., & Valette-Florence, P. (2008). When consumers love their
brands: Exploring the concept and its dimensions. Journal of Business Research,
61(10), 1062-1075.
Albert, N., Merunka, D., & Valette-Florence, P. (2009). The feeling of love
toward a brand: Concept and measurement. Advance in Consumer Research, 36, 300-307.
Albert, N., & Valette-Florence, P. (2010). Measuring the Love Feeling for a Brand using Interpersonal Love Items. Journal of Marketing Development and Competitiveness, 5(1), 57-68.
Albert, N., & Valette-Florence, P. (2013). Brand Passion: Antecedents and
consequences. Journal of Business Research, 66(7), 904-909.
Albert, N., & Merunka, D. (2013). The role of brand love in consumer-brand
relationships. Journal of Consumer Marketing, 30(3), 258-266.
Aron, A., & Aron, E. N. (1986). Love and the expansion of self Understanding
attraction and satisfaction. Hemisphere Publishing Corp/Harper & Row Publishers.
Aron, A., Aron, E. N., Tudor, M., & Nelson, G. (1991). Close relationships
as including other in the self. Journal of Personality and Social Psychology,
60(2), 241-253.
Aron, A., Paris, M., & Aron, E. N. (1995). Falling in love: Prospective studies of
self-concept change. Journal of Personality and Social Psychology, 69(6),
1102-1112.
Aron , A., & Westbay, L. (1996). Dimensions of the Prototype of Love. Journal of
Personality and Social Psychology, 70(3), 535-551.
Backman, S. J., & Crompton, J. L. (1991). Differentiating between High, Spurious,
Latent and Low Loyalty Participants in Two Leisure Activities. Journal of Park
and Recreation Administration, 9(2), 1-17.
Barbalet, J. M. (1996). Social Emotions: Confidence, Trust and Loyalty. International
Journal of Sociology and Social Policy, 16(9), 75-96.
Barbalet J. M. (2009). A Characterization of Trust and its Consequences. Theory and society, 38(4), 367-382.
Bartholomew, K., & Horowitz, L. M. (1991). Attachment styles among young adults: A test of a four-category model. Journal of Personality and Social Psychology, 61(2), 226-244.
Batra, R., Ahuvia, A., & Bagozzi, R. P. (2012). Brand love. Journal of Marketing,
76(2), 1-16.
Baumeister, R. F., & Bratslavsky, E. (1999). Passion, Intimacy and Time:
Passionate Love as a Function of Change in Intimacy. Personality and Social
Psychology Review, 3(1), 49-67.
Bauer, H. H., Albrecht, C. M., & Heinrich, D. (2012). Love Actually? Measuring and
Exploring Consumers' Brand Love. Consumer-Brand Relationships Theory and Practice, 137-150.
Becerra, E. P., & Korgaonkar, P. K. (2011). Effects of trust beliefs on consumers’ online intentions. European Journal of Marketing, 45(6), 936-962.
Becerra, E. P., & Badrinarayanan, V. (2013). The influence of brand trust and brand
identification on brand evangelism. Journal of Product and Brand Management, 22(5/6), 317-383.
Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and
purchase likelihood. Psychology and Marketing, 9(5), 347-363.
Belk, R. W. (1988). Possessions and self. John Wiley & Sons, Ltd.
Belk, R. W. (1992). Attachment to Possessions. In Place Attachment. Springer US, 37-62.
Belk, R. W., Ger, G., & Askegaard, S. (2003). The Fire of Desire: A Multisited Inquiry
into Consumer Passion. Journal of Consumer Research, 30(3), 326-351.
Belk , R.W. (2004). Men and their Machines. Advances in Consumer Research,
31(1), 273-278.
Belk, R. W., Ger, G., & Askegaard, S. (2003). The Fire of Desire: A Multisited
Inquiry into Consumer Passion. Journal of Consumer Research, 30(3), 326-351.
Bennett, R., & Rundle-Thiele, S. (2002). A comparison of attitudinal loyalty measurement approaches. The Journal of Brand Management, 9(3), 193-209.
Bergkvist, L., & Bech-Larsen, T. (2010). Two studies of consequences and actionable antecedents of brand love. Journal of Brand Management, 17(7), 504-518.
Biel, Alexander L. (1992). How Brand Image Drives Brand Equity. Journal of
Advertising Research, 32(6), 6-12.
Blackston, M. (1993). Beyond brand personality: building brand relationships.
Brand Equity and Advertising: Advertising’s Role in Building Strong Brands,
113-124.
Bowlby, J. (1979). The Making And Breaking of Affectional Bonds. London: (Tavistock)
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? how is it measured? does it affect loyalty? Journal of Marketing, 73(3), 52-68. B. H., & Zarantonello, L. (2009). Brand experience: What is it? how is it measured? does it affect loyalty? Journal of Marketing, 73(3), 52-68.
Brandt, M. (1998). Don´t Dis Your Brand. MC Technology Marketing Intelligence, 18(1), 46-47.
Broadbent, S. (2013). Brand love in sport: Antecedents and consequences. Doctoral dissertation, Deakin University, Melbourne.
Carroll, Barbara A., & Ahuvia A. C. (2006). Some Antecedents and Outcomes of
Brand Love. Marketing Letters, 17(2), 79-89.
Chaplin, L. N., & John, D. R. (2005). The Development of Self-Brand Connections in Children and Adolescents. Journal of Consumer Research, 32 (1), 119-129.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93.
Chernev, A., Hamilton, R., & Gal, D. (2011). Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding. Journal of Marketing, 75(3), 66-82.
Chinomona, R. (2013). The Influence Of Brand Experience On Brand Satisfaction, Trust And Attachment In South Africa, International Business & Economics Research Journal, 12(10), 1303-1315.
Chojnacki, J. T., & Walsh, W. B. (1990). Reliability and Concurrent Validity of the
Sternberg Triangular Love Scale. Psychological Reports, 67(1), 219-224.
Coulter, K. S. (2002). The Effects of Travel Agent Characteristics on the
Development of Trust: A Contingency View. Journal of Travel and Tourism
Marketing, 11(4), 67-85.
Coulter, K. S., & Coulter, R. A. (2002). Determinants of trust in a service provider: the moderating role of length of relationship. Journal of Services Marketing, 16(1), 35-50.
Delgado-Ballester, E., Munuera-Alemán, J. L., & Yagüe-Guillén, M. J. (2003).
Development and Validation of a Brand Trust Scale. International Journal of
Market Research, 45(1), 35-54.
Dewey, J. (1958). Experience and Nature (1925). New York City: Dover.
Dick, A. S., & Basu, K. (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, 22(2), 99-113.
Dolich, I. J. (1969). Congruence relationships between self-images and
product-brands. Journal of Marketing Research, 6, 80-84.
Donnenworth, G. V., & Foa, U. G. (1974). Effects of resource class on retaliation to injustice in interpersonal exchange. Journal of Personality and Social Psychology, 29(6), 785-793.
Doss, S. K. (2013) Spreading the good word: toward an understanding of brand evangelism. Journal of Management and Marketing Research, 14, 1-15.
Doss, S. K., & Carstens, D. S. (2014). Big five personality traits and brand evangelism. International Journal of Marketing Studies, 6(3), 13-22.
Duffy, N., & Hooper, J. (2004) Passion Branding-Harnessing the Power of Emotion to
Build Strong Brands, John Wiley and Sons.
Eggers, F., O’Dwyer, M., Kraus, S., Vallaster, C., & Güldenberg, S. (2013). The impact of brand authenticity on brand trust and SME growth: A CEO perspective. Journal of World Business, 48(3), 340-348.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1984). Consumer Behaviour (6th ed). The Dryden Press. Harcourt Brace College Publishers.
Fishbein, M., & Ajzen, I. (1977). Belief, Attitude, Intention and Behavior. An
Introduction to Theory and Research.
Fournier, S. (1998). Consumers and Their Brands: Developing Relationship
Theory in Consumer Research. Journal of Consumer Research, 24(4), 343-353.
Fournier, S. (2003). A Consumer-Brand Relationship Framework for Strategy
Brand Management. UMI Dissertation Services.
Garbarino, E., & Johnson, M. S. (1999). The Different Roles of Satisfaction, Trust,
and Commitment in Customer Relationships. Journal of Marketing, 63, 70-87.
Gardner, B. B., & Levy, S. J. (1955). The Product and the Brand. Harvard Business
Review, 33-39.
Gecas, V. (1982). The self-concept. Annual Review of Sociology, 8, 1-33.
Gecti, F., & Zengin, H. (2013). The relationship between brand trust, brand affect,
attitudinal loyalty and behavioral loyalty: A field study towards sports shoe consumers in Turkey. International Journal of Marketing Studies, 5(2), 111-119.
Gorn, G. J., Chattopadhyay, A., Yi, T., & Dahl. D. W. (1997). Effects of color as an
executional cue in advertising: They are in the shade. Management Science, 43(10), 1387-1400.
Gove, P. B. (1981). Webster’s Third New International Dictionary of The English Language, unabridged, (1), Merriam-Webster.
Graeff, T. R. (1996). Image congruence effects on product evaluation: The role of
self-monitoring andpublic/private consumption. Psychology & Marketing,
13(5), 481-499.
Grubb, E. L., & Grathwohl, H. L. (1967). Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach. Journal of Marketing, 31(4), 22-27.
Ha, H.Y., & Perks, H. (2005). Effect of consumers perceptions of brand experience to the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour, 4(6), 438-452.
Habibi, M. R., Laroche, M., & Richard, M. O. (2014). The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior, 37, 52-161.
Hakansson, H. (1982). International Marketing and Purchasing of Industrial Goods: An Interaction Approach. New York.
Halim, R. E. (2006). The effect of the relationship of brand trust and brand affect
on brand performance: An analysis from brand loyalty perspective-A case of coffee instant product in Indonesia. Availiable at SSRN 925169.
Handfield R. B., Nichols E. L. (2002). Supply Chain Redesign. Transforming supply chains into integrated value systems. FT Press.
Hatfield, E., & Sprecher, S. (1986). Measuring Passionate Love in Intimate Relationships. Journal of Adolescence, 9(4), 383-410.
Hazan, C., & Shaver, P. (1987) Romantic Love conceptualized as an attachment process. Journal of Personality and Social Psychology, 52(3), 511-524.
Heinrich, D., Bauer, H. H., & Mühl, C. M. (2008). Measuring Brand Love:
Applying Sternberg’s Triangular Theory of Love in Consumer-Brand Relations. In Proceedings of the 2008 Australian & New Zealand Marketing Academy Conference.
Hendrick, C., & Hendrick, S. S.(1986). A theory and method of love. Journal of
personality and social psychology, 50(2), 392.
Hendrick , C., & Hendrick, S. S (1989). Research on Love: Does it Measure Up?
Journal of Personality and Social Psychology ,56(5), 784-794.
Hoch, S. J. (2002). Product experience is seductive. Journal of Consumer Research, 29(3), 448-454.
Holbrook, M. B., & E. C. Hirschman (1982). The experiential aspects of
consumption: Consumer fantasies, feelings and fun. Journal of Consumer
Research, 9(2), 132-140.
Holbrook , M. B. (1986). I’m Hip: An Autobiographical Account of Some Musical
Consumption Experiences. Advances in Consumer Research, 13(1), 614-618.
Hollebeek, L. (2011) Exploring customer brand engagement: definition and themes. Journal of Strategic Marketing, 19(7) 555-573.
Hwang, J., & Kandampully, J. (2012) The role of emotional aspects in younger consumer-brand relationships. Journal of Product and Brand Management, 21(2), 98-108.
Jacoby, H. & Chestnut, R.W. (1978). Brand Loyalty Measurement and Management. John Wiley and Sons, New York.
Jaiswal, A. K., & Niraj, R. (2011). Examining mediating role of attitudinal loyalty and
nonlinear effects in satisfaction-behavioral intentions relationship. Journal of
Services Marketing, 25(3), 165-175.
Jones, T. O., & Sasser, W. E. J. (1995). Why satisfied customers defect. Harvard
Business Review, 56, 83-95.
Jones, T. O., & Taylor, S. F. (2007). The conceptual domain of service loyalty: how
many dimensions? Journal of Services Marketing, 21(1), 36-51.
Keller, K. L. (1987). Memory Factors in Advertising: The Effect of Advertising
Retrieval Cues on Brand Evaluations. Journal of Consumer Research, 14(3), 316-333.
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based
Brand Equity. Journal of Marketing, 57(1), 1-22.
Keller, K. L. (1998). Strategic brand management: Building, measuring, and
managing brand equity. Upper Saddle River, New Jersey: Prentice Hall.
Keller, K. L. (2012) Understanding the richness of brand relationships: Research dialogue on brands as intentional agents. Journal of Consumer Psychology, 22(2), 186-190.
Kelly (1987). Comparative Biochemistry and Physiology, A Comparative Physiology,
87(3), 677-682.
Kishka, J. (2003). How to manage the customer experience. Customer Management Magazine (July/August).
Kotler, P. (1997). Marketing Management: Analysis, Planning, Implementation, and Control, 9th Edition. New Jersey, Prentice-Hall Inc.
Lasalle, D., & Britton T. (2003). Priceless: Turning Ordinary Products into
Extraordinary Experiences. Harvard Business Press.
Laros, F. J., & Steenkamp J. B. E. (2005). Emotions in consumer behavior:
a hierarchical approach. Journal of Business Research, 58(10), 1437-1445.
Lemieux, R., & Hale, J. L. (2000). Intimacy, Passion and Commitment among
Married Individuals: Further Testing of the Triangular Theory of Love. Psychological Reports, 87(3), 941-948.
Loudon D. L., & Della Bitta, A. J. (1993). Consumer Behaviour: Concepts and
Applications (4th ed). New York: McGraw-Hill.
Loureiro, S. M. C., Ruediger, K. H., & Demetris, V. (2012). Brand emotional connection and loyalty. Journal of Brand Management, 20(1), 13-27.
Maehle, N., & Shneor, R. (2010). On congruence between brand and human personalities. Journal of Product and Brand Management, 19(1), 44-53.
Malar L., Krohmer H. Hoyer W. D., & Nyffenegger B. (2011). Emotional Brand
Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of Marketing, 75(4), 35-52.
Mandel, N., & Johnson, E. J. (2002). When Web pages influence choice: Effects of
visual primes on experts and novices. Journal of Consumer Research, 29(2), 235-245.
Maracic, J., & Maracic, S. (2009). Emotional Branding: fulfillment of people’s needs: a laboratory experiment.
Matzler, K., Pichler, E.A., & Hemetsberger, A. (2007). Who is Spreading the Word?
The Positive Infl uence of Extraversion on Consumer Passion and Evangelism.
Marketing Theory and Applications, 18, 25-32.
McAdams, D. P., & Vaillant, G. E. (1982). Intimacy Motivation and Psychosocial
Adjustment: A Longitudinal Study. Journal of Personality Assessment, 46(6), 586-593.
Mead, G. H. (1934). Mind, Self, and Society. 111, University of Chicago Press. Meyers-Levy, J., & Peracchio, L. A. (1995). Understanding the effects of color: How
the correspondence between available and required resources affects attitudes. Journal of Consumer Research, 22, 121-138.
Mohammadian, M., & Karimpour, Y. (2014). Identifying the Factors Influencing the Feeling of Love toward a Brand: The Adidas Case. National Park-Forschung in der Schweiz (Switzerland Research Park Journal), 103(1), 94-122.
Moorman, C., Zaltman, G., & Deshpande. R. (1992). Relationships Between Providers and Users of Market Research: The Dynamics of Trust within and Between Organizations. Journal of Marketing Research, 29(3), 314-329.
Morgan, R. M., & Hunt, S. D. (1994). The commitment trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.
Napoli, J., Dickinson, S. J., Beverland, M. B., and Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal of Business Research, 67(6), 1090-1098.
Odin, Y., Odin, N., & Valette-Florence, P. (2001) Conceptual and operational aspects of brand loyalty: An empirical investigation. Journal of Business Research, 53(2), 75-84.
Okonkwo, U. (2007). Luxury fashion branding: trends, tactics, techniques. New York:
Palgrave Macmillan.
Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63(4),
33-44.
Palmatier, R.W., Gopalakrishna, S., & Houston, M. B. (2006). Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits. Marketing Science, 25(10), 477-493.
Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50(4), 135-145.
Park, C. W., Milberg, S., & Lawson, R. (1991). Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency. Journal of Consumer Research, 18 (2), 185-193.
Park, C. W., & Maclnnis, D. J. (2006). What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct. Journal of Consumer Research, 33(1), 16-18.
Park, C. W., Maclnnis, D. J., J. Priester, J., Eisingerich, A., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical
differentiation of two critical brand equity drivers. Journal of Marketing, 74(6),
1-17.
Patwardhan, H., & Balasubramanian, S. K. (2011). Brand romance: a complementary approach to explain emotional attachment toward brands. Journal of Product and Brand Management, 20(4), 297-308.
Perlman, D., & Fehr, B. (1987). The Development of Intimate Relationships Sage
Publications, Inc.
Pine, J. B., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97-105.
Pine, J. B., & Gilmore, J. H. (1999). The Experience Economy: Work Is Theatre and Every Business a Stage. Harvard Business Press.
Price, L. L., Arnould, E., & Curasi, C. F. (2000). Older Consumers’ Disposition of
Special Possessions. Journal of Consumer Research, 27(2), 179-201.
Prus, A., & Brandt, D. R. (1995). Understanding Your Customers. Marketing Tools,
2(5), 10-14.
Rageh Ismail, A., & Spinelli, G. (2012). Effect of brand love, personality and image
on word of mouth: The case of fashion brands among young consumers. Journal of Fashion Marketing and Management: An International Journal, 16(4), 386-398.
Rahinel, R., & Redden, J. P. (2013). Brands as product coordinators: Matching brands make joint consumption experiences more enjoyable. Journal of Consumer Research, 39(6), 1290-1299.
Redden, J., & Steiner, C. J. (2000). Fanatical Consumers: Towards a Framework for Research. Journal of Consumer Marketing, 17(4), 322-357.
Richins, M. L. (1994 a). Special Possessions and the Expression of Material Values.
Journal of Consumer Research, 21(3), 522-531.
Richins, M. L. (1994 b). Valuing Things: The Public and Private Meanings of
Possessions. Journal of Consumer Research, 21(3), 504-521.
Roberts, K. (2005). Lovemarks: The Future Beyond Brands. Power House Books.
Rosenberg, M. (1979). Conceiving the Self New York: BasicBooks.
Rotter, J. B. (1967). A New Scale for the Measurement of Interpersonal Trust.
Journal of Personality, 35(4), 651-665.
Rubin, Z. (1970). Measurement of romantic love. Journal of personality and social psychology, 16(2), 265-273.
Park, S. H. (2009), The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity. (Doctoral dissertation, The Ohio State University).
Schmitt, B. H. (1999), Experiential Marketing: How to Get Customers to Sense,
Feel, Think, Act, and Relate to Your Company and Brands. New York.
Schmitt, B. H. (2011). Experience Marketing: Concepts, Frameworks and Consumer Insights. Foundations and Trends in Marketing, 5(2), 55-112.
Schmitt, B. H. (2012). The consumer psychology of brands. Journal of Consumer Psychology, 22(1), 7-17.
Schultz, S. E., Kleine, R. E., & Kernan, J. B. (1989). These are a Few of my Favorite Things: Toward an Explication of Attachment as a Consumer Behavior Construct. Advances in Consumer Research, 16(1), 359-366.
Sheth, J. N., & Park, C. W. (1974). A Theory of Multidimensional Brand
Loyalty. Advances in Consumer Research, 1, 449-459.
Shimp, T. A., & Madden, T.J. (1988). Consumer-object relations: a conceptual
framework based analogously on sternberg’s triangular theory of love. Advances in consumer research, 15(1), 163-168.
Sirgy, M. J. (1986). Self-congruity : Toward a Theory of Personality and Cybernetics, New York : Praeger Publishers.
Sirgy, M. J. (1982). Self Concept in Consumer Behaviour: a Critical Review.
Journal of Consumer Research, 19(3), 287-300.
Sirgy M. J., & Su, C. (2000). Destination image, self-congruence, and travel behavior:
toward an integrative mode. Journal of Travel Research, 38, 340-352.
Sivadas, E., & Venkatesh, R. (1995). An examination of individual and object-specific influences on the extended self and its relation to attachment and satisfaction. Advances in consumer research, 22(1), 406-412.
Solomon, M. R. (1986). Deep-Seated Materialism: The Case of Levi’s 501 Jeans.
Advances in Consumer Research, 13(1), 619-622.
Sternberg, R. J. (1986). A triangular theory of love. Psychological Review, 93(2),
119-135.
Thomson, M., Maclnnis, D. J., & Park, C. W. (2005). The ties that bind:measuring
the strength of consumers emotional attachment to brands. Journal of Consumer Psychology, 15(1), 77-91.
Veryzer, Jr, R. W., & Hutchinson, J. W. (1998). The influence of unity and
prototypicality on aesthetic responses to new product designs. Journal of Consumer Research, 24(4), 374-385.
Wallendorf, M., & Arnould , E. J. (1988). My Favorite Things: A Cross-Cultural
Inquiry into Object Attachment, Possessiveness, and Social Linkage. Journal of
Consumer Research, 14(4), 531-547 .
Wang, S. W. (2014). The moderating effects of involvement with respect to customer relationship management of the airline sector. Journal of Air Transport Management, 35, 57-63.
Whang, Y. O., Allen, J., Sahoury, N., & Zhang, H. (2004). Falling in love with a
product: The structure of a romantic consumer-product relationship. Advances in
Consumer Research, 31(1), 320-327.
Yancey, G., & Berglass, S. (1991). Love Styles and Life Satisfaction. Psychological Report, 68(3), 883-890.
Zarantenello, L., & Schmitt, B. H. (2000). Using the brand experience scale to profile
consumers and predict consumer behavior. Brand Management, 17(1), 532-540.
Zhou, Z., Zhang, Q., Su, C., & Zhou, N. (2012). How do brand communities generate brand relationships? Intermediate mechanisms. Journal of Business Research, 67(7), 890-895.