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研究生:黃碧伶
研究生(外文):Bi-Ling Huang
論文名稱:企業社會責任對國際化速度與廣度之影響-以外資投資強度為中介變數
論文名稱(外文):Effects of Corporate Social Responsibility on Speed and Scope of Internationalization - Intensity of Foreign Investment as a Mediator
指導教授:陳柏元陳柏元引用關係
指導教授(外文):Po-Yuan Chen
學位類別:碩士
校院名稱:國立東華大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
論文頁數:48
中文關鍵詞:企業社會責任利害關係人理論國際化速度國際化廣度
外文關鍵詞:Corporate social responsibilityStakeholders theoryInternational speedInternational scope
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從有關企業社會責任的新聞報導中可以發現,企業揭露永續發展報告書已成為外資投資的關鍵之一,但是過往研究卻較少討論企業社會責任對國際化發展的影響,因此本研究使用利害關係人理論來探討,企業從事社會責任是否可以透過吸引外資投資,進而實現企業國際化的目的?並根據過去文獻指出,企業在國際化過程中會表現出不同的國際化行為,於是本研究將國際化分為「國際化廣度」與「國際化速度」,進一步討論企業社會責任對兩種國際化行為的影響。為驗證此現象,本研究使用天下雜誌2010年至2012年評選的「天下企業公民TOP100」作為研究樣本,並將每年的樣本分開統計以驗證分析結果是否一致,2010年至2012年的樣本數分別為34筆、33筆以及35筆樣本,而三年的研究結果皆顯示企業實踐社會責任的過程中,確實能吸引外資投資者的投資,並藉由外資投資者分享過去的海外經營知識與經驗,能有效幫助企業未來國際化的發展,特別是在國際化速度的發展,然而關於國際化廣度方面,結果卻與本研究假設相反,即企業社會責任透過外資的知識分享也有助於國際化廣度的發展。
Through the news about corporate social responsibility (CSR) can be found when a company published “Sustainability Report” that will attract foreign investment. However, previous studies were lack of discussion of the impact brought by corporate social responsibility for international development. Therefore, the study uses stakeholder theory to investigate that if the corporates execute CSR activities can attract foreign investment to realize the purpose of internationalization.
According to the previous references, corporates had different behaviors when they were internationalized. Then this study will deconstruct “internationalization” into “speed” and “scope”, with further discussion of how CSR impact these two behaviors of internationalization. In order to examine the phenomenon, the study uses samples selected by Common Wealth Magazine from 2010 to 2012 “Excellent in Corporate Social Responsibility TOP100”. Simultaneously, separating the sample data year by year examines the consistency. The numbers of sample from year 2010 to 2012 are 34, 33 and 35.
In conclusion, research and results of the 3-years study shows that when corporate carries out CSR, it can attract foreign investment indeed. Sharing their past business knowledge and experience of foreign investors can effectively help corporates develop speed up the process of internationalization in the future, especially in increasing the speed of internationalization. However, the result rejects the hypothesis of internationalization scope that is CSR also contributes to enlarge the scope of internationalization with foreign investors sharing their knowledge.

致謝 i
摘 要 iii
Abstract iv
圖目錄 iv
表目錄 v
第一章 導論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的與問題 5
第四節 研究流程 5
第二章 文獻探討 7
第一節 企業社會責任 7
第二節 企業社會責任相關研究 9
第三節 利害關係人理論 11
第四節 外國投資者 17
第五節 國際化 18
第六節 假設推導 20
第三章 研究方法 25
第一節 研究架構 25
第二節 資料來源與樣本選擇 25
第三節 變數定義與衡量 26
第四節 資料分析方法 28
第四章 資料分析與研究結果 31
第一節 描述性統計與相關係數分析 31
第二節 研究模型驗證與分析 31
第五章 研究結果與建議 37
第一節 研究結論 37
第二節 實務案例 37
第三節 管理與實務意涵 39
第四節 研究限制與未來研究建議 40
參考文獻 41

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