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研究生:蘇彥學
研究生(外文):Yan-Syue Su
論文名稱:動物園景觀知覺復癒、擁擠感與行為意圖之相關研究
論文名稱(外文):The Study of Landscapes on Perceived Restoration in Taipei Zoo、Crowdedness Perception and Behavioral Intentions
指導教授:許澤宇許澤宇引用關係
指導教授(外文):Che-Yu Hsui
口試委員:陳儒賢丁誌魰
口試委員(外文):Ju-Hsien ChenChih-Wen Ting
口試日期:2016-05-27
學位類別:碩士
校院名稱:南華大學
系所名稱:旅遊管理學系旅遊管理碩士班
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:125
中文關鍵詞:擁擠感知覺復癒室內展場
外文關鍵詞:crowdedness perceptionhealing effectindoor exhibition area
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  本研究以實證研究方式,探討室內展場的擁擠知覺對遊客景觀知覺復癒效果之影響,進一步探討對遊客行為意圖之影響。研究場域以臺北市立動物園大熊貓館為範疇,採用量化方式進行研究,並以李克特5 點量表為衡量尺度,抽樣方式採隨機抽樣,調查時間則區分為尖峰及離峰時間,透過遊客對擁擠知覺之不同感受,了解其對景觀知覺復癒、行為意圖之影響。在資料蒐集完畢之後,以差異性檢定,單因子變異數分析及迴歸分析對數據進行判讀。本研究發現擁擠感會對遊客帶來煩躁與疲累的情緒,但遊客的情緒仍以正向情緒為主;擁擠感亦會影響遊客行為意圖,呈現負相關,儘管場館擁擠,但遊客之行為意圖呈現高度正向;遊客的行為意圖主要受到場館的知覺復癒特徵所影響,知覺復癒效果與遊客行為意圖亦呈現正相關。整體而言擁擠感對於知覺復癒效果不顯著,但若將擁擠感作分組,發現擁擠感強的組別在一致性的分數顯著低於擁擠感弱的組別。而知覺復癒效果與情緒呈現正相關。此外,本研究亦發現,重遊次數之增加對於遊客的知覺復癒療效與正向情緒呈現遞增關係,三個月內到訪2~5 次者顯著高於三個月內未曾拜訪之遊客。顯見大熊貓館具有知覺復癒特徵,繁忙的都會人不妨有空至台北市動物園走走,以調劑身心。
  This study adopted empirical research methods to explore the influence of crowdedness perception of an indoor exhibition area on the healing effect of landscape perception and behavioral intentions of visitors. It centered on the Panda Venue of Taipei Zoo, employed a quantitative research approach, Likert 5-point scale, and random sampling, and distinguished investigation time into peak and off-peak hours. It probed into the influence on healing effect of landscape perception and behavioral intentions based on the different perception of crowdedness of visitors. After data collection, it used difference tests, ANOVA, and regression analysis to interpret the data. This study has found that though crowdedness perception will bring about irritable and tired emotions to visitors, most of the emotions of visitors are positive. Besides, crowdedness perception will negatively influence visitors' behavioral intentions. Though the venue was crowed, visitors had highly positive behavioral intentions. The behavioral intentions of visitors are mainly affected by and have a positive correlation with the healing effect of the venue. Overall speaking, the influence of crowdedness perception on healing effect is not significant. However, after the classification of visitors by their crowdedness perception, it has been found that the score of consistency of the group with high crowdedness perception is lower than that with low crowdedness perception. Healing effect has a positive correlation with emotions. In addition, this study has found that healing effect and positive emotions increase along with the increase of revisits. Those who had revisited twice to five times within three months had significantly higher healing effects and positive emotions than those who had never done so within the same period. Thus, it can be seen that the Panda Venue has healing effects. And urban residents with busy schedules may visit Taipei Zoo to relax their body and mind.
謝誌 i
論文摘要內容 ii
Abstract iii
目錄 iv
表目錄 v
圖目錄 vii

第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究內容 4
1.4 研究流程 5
第二章 文獻回顧 6
2.1 擁擠感之理論及相關研究 6
2.2 知覺復癒之理論及相關研究 13
2.3 臺北市立動物園大熊貓館之介紹及相關研究 23
第三章 研究方法 36
3.1 研究假設 36
3.2 研究架構與研究假設 40
3.3 問卷設計與專家效度 42
3.4 問卷前測 49
3.5 正式問卷 54
3.6 資料分析58
第四章 研究分析 59
4.1 受測者之人口統計變項分析 59
4.2 描述性統計分析 61
4.3 實際施測之信效度分析(N=444) 67
4.4 迴歸分析 71
4.5 相關分析 75
4.6 差異性檢定 77
4.7 干擾分析 94
第五章 結論與建議103
5.1 結論 103
5.2管理意涵與建議 112
參考文獻 115
一、中文文獻 115
二、英文文獻 117
附錄:施測問卷 123
一、中文文獻
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