臺灣博碩士論文加值系統

本研究的主要目的在探討消費者對包裝食品標示及營養標示的知識、涉入和信任與態度間的關係。研究對象為高屏地區一般消費者，採便利抽樣，以問卷調查發出問卷330份，回收309份，有效問卷為297份。調查結果，樣本資料以PLS驗證研究假說。
結果發現，消費者包裝食品標示與營養標示知識愈多，對食品與營養標示的態度有提升的效果，消費者對包裝食品標示與營養標示的知識增加可強化消費者對食品與營養標示的信任，但是信任對態度並無顯著的效果。
消費者對包裝食品標示與營養標示有較高的涉入程度，有助於提升食品與營養標示知識對態度的正面效果。研究結果對政府有關單位決策和相關業者的實務提供管理意涵和建議。

The object of this study is to examine the relationship among knowledge, attitude, involvement and trust for package labeling and nutrition labeling for prepackaged food. Selecting consumers at areas of Kaohsiung and Pingtung as respondents, this study collected 294 valid responses to test the hypotheses by convenience sampling.
The results showed that knowledge has a positive effect on attitude The object of this study is to examine the relationship among knowledge, attitude, involvement and trust for package labeling and nutrition labeling for prepackaged food. Selecting consumers at areas of Kaohsiung and Pingtung as respondents, this study collected 294 valid responses to test the hypotheses by convenience sampling.
The results showed that knowledge has a positive effect on attitude toward and trust of package labeling and nutrition labeling for repackage food while trust has a no significant effect on attitude toward package labeling and nutrition labeling for prepackage food.
Additionally, consumers have higher involvement in package labeling and nutrition labeling for prepackage food help to increase the positive impact of knowledge on attitude toward package labeling and nutrition labeling for prepackage food. The findings provide several significant implications and suggestions for authorities and prepackaged food producers.

誌謝I
摘要II
AbstractIII
目錄Ⅳ
表目錄V
圖目錄VI

第一章緒論1
第一節 研究背景及動機1
第二節 研究目的4

第二章文獻回顧5
第一節 包裝食品標示與營養標示知識和態度5
第二節 信任9
第三節 涉入12
第四節 知識、態度、信任和涉入各構面之間的關係13

第三章研究方法16
第一節 變數的定義與衡量16
第二節 問卷之發展與測試21
第三節 資料分析方法22

第四章結果分析23
第一節 樣本結構分析23
第二節 信度與效度分析26
第三節 食品與營養標示知識與態度的敘述統計分析31
第四節 人口統計對包裝食品標示的知識與態度的差異分析37
第五節 假設驗證41

第五章 結論與建議 43
第一節 研究結論43
第二節 實務意涵45
第三節 研究限制與未來建議 47

參考文獻 48
附錄一消費者包裝食品標示與營養標示調查問卷52

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林薇、陳惠欣、李靜慧、林宜親、陳聖惠 (民90)。消費者對食品標示的認知、態度及其選購行為關係之研究。家政教育學報，3， 35-52。
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游炳龍 (民96)。農產品標章的認知、信任度與態度對消費者購買行為影響之研究 (未出版之碩士論文)。 屏東科技大學，屏東市。
廖盛斌 (民100)。消費者對食品添加物之認知、態度及食品消費行為之關係 (未出版之碩士論文)。康寧大學，台南市.
賴佳寧 (民100)。消費者對休閒食品營養標示之知識,態度與行為 (未出版之碩士論文)。 康寧大學，台南市。
衛生福利部食品藥物管理署(民101年3月12日)。藥物食品安全週報234期 [公告] 。台北市。民105年6月22日取自: file:///C:/Users/user/Desktop/。
鐘至從 (民77)。我國消費教育情意教學目標的探討 (未出版之碩士論文)。國立臺灣師範大學，台北市。

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