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研究生:潘鈺婷
研究生(外文):PAN, YU-TING
論文名稱:影響交友APP持續使用意圖因素之探討
論文名稱(外文):Factors Influencing the Continuance Intention to the Usage of Mobile Dating Applications
指導教授:葉貞吟葉貞吟引用關係
指導教授(外文):YEH, JEN-YIN
口試委員:簡世文林靜儀
口試委員(外文):JIAN, SHI-WENLIN, JING-YI
口試日期:2016-05-06
學位類別:碩士
校院名稱:國立屏東大學
系所名稱:商業自動化與管理學系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:62
中文關鍵詞:交友APP持續使用意圖系統品質關係品質
外文關鍵詞:Mobile dating applicationContinuance intentionSystem qualityRelationship quality
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隨著網路科技越趨成熟,行動裝置的定位技術及攜帶性為人們創造新的虛擬交友模式。本研究以台灣地區的交友APP使用者為研究對象,從使用者社交焦慮的心理狀態出發,探討影響使用者使用態度之社會及心理面向因素(包括社會互動及自我揭露),以及接受服務後對服務供應商的系統品質及關係品質對交友APP使用者持續使用意圖之影響。本研究以網路問卷方式共蒐集了377份有效樣本,並使用PLS 結構方程加以分析。研究結果發現:社交焦慮對社會互動及自我揭露存在顯著正向影響;社會互動及自我揭露對使用態度存在顯著正向影響;使用態度、系統品質及關係品質對持續使用意圖存在顯著正向影響。研究結果除可作為未來學術上探討交友APP使用行為之建議,亦為服務提供商應擬定行銷及管理策略之參考。
Mobile technology has become a core fundament of many technology industries. Mobile technology not only enables new products and services but also shapes much broader social networks. Mobile dating applications provide new novel social opportunities. The early efforts concentrated on the identification of factors that facilitated mobile application use. This study integrated into a broader model which would include variables related to both social and psychological factors and to the adoption of the innovation model. The purposes of this study are to construct an instrument to evaluate user attitude of mobile dating application and have a further discussion of the relationships among user attitude, service quality, relationship quality and continuance intention. PLS-SEM was used to analyze the data collected from 377 valid dating application users in Taiwan. Drawing on the empirical findings, managerial implications and recommendations for future research are offered.
謝誌 I
摘要 II
ABSTRACT III
目錄 IV
表目錄 VI
圖目錄 VII

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 7

第二章 文獻探討 8
第一節 網路交友 8
第二節 社交焦慮 13
第三節 社會互動 13
第四節 自我揭露 14
第五節 系統品質 15
第六節 關係品質 17

第三章 研究方法 19
第一節 研究假設 19
第二節 研究架構 22
第三節 變數操作型定義與衡量 23
第四節 研究設計 27

第四章 資料分析 28
第一節 敘述性統計分析 28
第二節 信度與效度分析 32
第三節 獨立樣本T檢定 36
第四節 單因子變異數分析 37
第五節 假說檢定結果 39

第五章 結論與建議 41
第一節 研究結果與討論 41
第二節 研究貢獻 43
第三節 研究限制 45
第四節 未來研究建議 45

參考文獻 47
附錄一 問卷內容 58
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