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研究生:蘇米
研究生(外文):Sumeet Bharat Kumar Kshatriya
論文名稱:印度美食餐廳在臺創業企畫
論文名稱(外文):Starting a Fine Dining Indian Restaurant in Taiwan
指導教授:趙必孝趙必孝引用關係
指導教授(外文):Bih-Shiaw Jaw
學位類別:碩士
校院名稱:國立中山大學
系所名稱:國際經營管理碩士學程
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:英文
論文頁數:52
中文關鍵詞:Kshatriya Palace自製的正宗精緻印度烹飪風味味蕾
外文關鍵詞:homemade fine dining authentic Indian cuisineKshatriya Palacepalateflavor profile
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台灣著名的豐富美食,和來自世界各地的多樣化佳餚,促使台灣知名度漸增。在台灣,餐飲業已被證實為重要的利潤根基,愈來愈多台灣民眾,及居住在台的國外人士,期待味蕾可以接收更多種的風味。結合不同自製的正宗精緻印度烹飪,與引人入勝的餘興概念,大眾肯定會樂於享受,這樣一股充滿神秘又富情調的用餐體驗。

下列的文件是Kshatriya Palace的商業企劃,一間座落在台灣台北的美食印度餐廳。Kshatriya Palace會運用圓柱體廚房的概念,達成娛樂的效果,且搭配自製的食譜,提供一個愉悅的用餐經驗,充分迎合台灣對豐富味覺的新興追求。
Taiwan is increasingly being populated with its famous rich foods and various different delicacies from all around the world. The restaurant industry in Taiwan has proven to be a major profit-based establishment. More and more Taiwanese as well as foreigners living in Taiwan are looking toward a more richer flavor profile for their palates. With a combined variety of homemade fine dining authentic Indian cuisine and an attractive concept for entertainment, the public will appreciate and enjoy a lovely atmospheric dining experience.

The following paper is a business plan for Kshatriya Palace, a fine dining Indian restaurant located in Taipei, Taiwan. Kshatriya Palace will use a cylindrical kitchen concept for entertainment combined with homemade recipes to provide a fine dining experience to capitalize on Taiwan’s growing interest for a richer flavor profile.
Thesis Approval Form…………………………………………………..i
摘要 ……………………………………………………………………..ii
Abstract ……...…………………………………………………………iii
Table of Contents ………………………………………………………iv
Tables List……………………………………………………………...vii
Figures List……………………………………………………………viii
1.0 Executive Summary ………………………………………………...1
2.0 Company Overview ………………………………………………...2
2.1 Mission Statement …………………………………………...2
2.2 Goals and Objectives ………………………………………...3
2.3 Services ……………………………………………………….4
2.4 Organizational Structure ……………………………………5
3.0 Market and Industry Analysis ………………………………….....6
3.1 Market Summary ……………………………………………6
3.2 Industrial Analysis ………………………………………......7
3.2.1 Global Industry ………………………………….......7
3.2.2 Taiwan Industry ……………………………………..7
3.3 The Market ………………………………………………......8
3.4 Market Needs ………………………………………………...9
3.5 Target Market Demographics ………………………………9
3.6 Main Competitors ………………………………………….10
3.7 Competitive Analysis ………………………………………11
3.8 Competitive Comparison …………………………………..12
3.9 Customer Analysis …………………………………………13
4.0 Marketing Strategies ……………………………………………...14
4.1 Product ……………………………………………………...14
4.2 Price …………………………………………………………16
4.3 Place ………………………………………………………....16
4.4 Promotion …………………………………………………...17
4.4.1 Promotional Plan …………………………………..18
4.5 Sales Literature …………………………………………….20
5.0 Financial Plan ……………………………………………………..22
5.1 Start-up Summary …………………………………………22
5.2 Break Even Analysis ……………………………………….23
5.3 Sales Forecast ………………………………………………25
5.4 Projected Income Statement ………………………………27
5.5 Cash Flow Projections ……………………………………..30
5.6 Projected Balanced Sheet ………………………………….31
6.0 Conclusion ………………………………………………………....33
6.1 Keys to Success ……………………………………………..33
7.0 References ………………………………………………………....34
8.0 Appendix …………………………………………………………..36
8.1 Monthly Income Statement ………………………………..36
8.2 Monthly Balance Sheet …………………………………….40
8.3 Monthly Cash Flow Statement …………………………….42
8.4 Assumptions ………………………………………………...43
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