臺灣博碩士論文加值系統

A procedure is to integrate the Foreign Direction Investment theory (‘FDI’), the factor analysis approach (‘FA’) and the consolidated measurements of the analytical network process (‘ANP’) to comprehensively discover the most potential determinant of opening clothing store in Vietnam market with the case of Levi Strauss Company (‘Levi’s’). As a consequence of the hierarchically and systematically evaluated measured results, ‘these most potential determinants of opening clothing store are positive for Levi Strauss Company to enter the Vietnam market’. The most remarkable contribution of this study is to provide the picture of Vietnam clothing market and potential elements to gain achievement in this market. In addition, since there is very few empirical research regarding Levi’s in Vietnam market, this study provides a new topic for further researches.

ACKNOWLEDGEMENT…………………………………………………………………i
ABSTRACT………………………………………………………………………………ii
LIST OF TABLE………………………………………………………………………….v
LIST OF FIGURE………………………………………………………………………..vi
CHAPTER 1 INTRODUCTION………………………………………………………...1
CHAPTER 2 LITERATURE REVIEW…………………………………………………5
I. LEVI STRAUSS COMPANY………………………………………………….5
II. VIETNAM CLOTHING MARKET…………………………………………...6
III. FOREIGN DIRECTION INVESTMENT THEORY…………………………7
IV. EVALUATED APPROACHES……………………………………………..10
4.1 Factor Analysis approach…………………………………………….10
4.1.1 FA model…………………………………………………..11
4.1.2 Carry out the FA…………………………………………...11
4.2 Analytic Network Process model…………………………………….12
CHAPTER 3 METHODOLOGY………………………………………………………16
I. RESEARCH FRAMEWORK…………………………………………………16
II. RESEARCH PROCESS………………………………………………………17
2.1 Make sure resesarch topic……………………………………………17
2.2 Research main purpose………………………………………………17
2.3 Literature review……………………………………………………..17
2.4 Factor Analysis approach…………………………………………….18
2.5 Analytic network process model …………………………………….18
2.6 Questionnaire design…………………………………………………18
CHAPTER 4 RESEARCH ANALYSIS…………………………………………………20
I. FIRST EVALUATE STEP: FACTOR ANALYSIS…………………………..20
II. SECOND EVALUATE STEP: ANP MODEL ANALYSIS…………………23
CHAPTER 5 CONCLUSION…………………………………………………………...28
REFERENCE…………………………………………………………………………….30
APPENDIX 1 QUESTIONNAIRE OF VIETNAMESE CUSTOMERS’ IMPRESSION TOWARDS LEVI STRAUSS PRODUCT ……………………………………………..33
APPENDIX 2 THE EXPERT’S PAIRWISE QUESTIONNAIRE FOR THE HIERARCHICAL ANP MODEL………………………………………………….41

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