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研究生(外文):Hung, Yu-Lan
論文名稱(外文):The influence of framing, formats of probability and information on risk preference in risky choice
指導教授(外文):Lin, Cheng-Chang
外文關鍵詞:risk preferenceframeprobabilitywords
  • 被引用被引用:0
  • 點閱點閱:295
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  • 下載下載:61
  • 收藏至我的研究室書目清單書目收藏:1
The purpose of this study was to investigate the influence of framing, formats of probability and information on risk preference for risky choice. Besides the influence of gain/loss frame, the study suggests that the probabilities shown in two-outcome all-or-none (all survived or all dead) or non-all-or-none (some survived or some dead) risky prospect and the risky choice problems presented on numbers or words would lead to the variation on risky preference. In addition, this study compared the consistency of risky preferences on two agendas of human life and money. Ninety-one undergraduates responded to the variants of the Asian Disease Problem, and provided preference ratings for the options. The results were as follow: (1) No framing effect was observed not only when the probabilities were shown in outcome non-all-or-none numerically but also when the framing problem was presented with words. That indicates the two formats enhanced the participants’ comprehensions on the framing problem so that the framing effect was decreased. (2) When outcome involved money in the positive frame, participants preferred the sure-thing option not only when the probabilities were shown in outcome all-or-none numerically but also when the probabilities were shown in outcome non-all-or-none in words. Additionally, in comparison with the human life agenda, the preferences in the money agenda illustrate that participants are likely to take risk aversion. (3) The inconsistency of risky preferences for choice across two agendas shows that they would interact with other variables in the framing problem. The suggestions also provided for the further researches.
致謝詞 i
中文摘要 ii
目次 iv
表次 vi
圖次 vii
第一章 緒論 1
第二章 文獻探討 9
第一節 解釋框架效應之相關理論 9
第二節 訊息形式對決策行為的影響 16
第三節 框架問題的脈絡效應與反應模式 19
第三章 研究方法 23
第一節 研究對象 23
第二節 實驗設計 23
第三節 實驗材料與工具 24
第四節 實驗步驟 31
第五節 資料分析 32
第四章 研究結果與討論 33
第一節 不同機率敘述及訊息形式下之生命框架問題表現 33
第二節 金錢議題為脈絡之框架問題決策行為 38
第三節 不同議題之間框架問題決策行為比較 43
第五章 結論與建議 47
第一節 結論 47
第二節 建議 48
參考文獻 50
中文部分 50
英文部分 50
附錄 55

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