臺灣博碩士論文加值系統

為了打造一個輕鬆、無壓力、便捷的飛行體驗，全球各大機場與航空公司無不致力於機場服務自動化技術提升的工作。國際航空運輸協會(IATA)於2014年就曾提出以快速旅遊為目標的六大機場自助服務選項，希望可以帶給旅客更快速、更便利的旅遊品質及未來旅遊體驗。本研究旨在運用科技接受模式探究旅客對於六大快速旅遊服務的認知及使用意願。透過便利抽樣法於臺灣桃園國際機場發放問卷，總共回收有618份樣本，有效樣本582份。並用SPSS 和 SmartPLS 統計軟體進行結構方程模式分析。研究結果顯示，旅客對於快速旅遊服務的知覺易用性與知覺有用性將影響旅客對於快速旅遊服務的態度與使用意願。

In order to provide an easy and stress-free international travel experience, airports had adopted numerous automatic process and facilities to enhance the operational speed of customer clearance, document scanning, and the convenience of passengers. Based on International Air Transport Association (IATA)’s six major areas of airport self-service options for fast travel, this study investigates the effects of fast travel options on international passengers’ behavioral intention to adopt these self-service technology. The data was collected from Taiwan Taoyuan International Airport, with 750 questionnaires sent out, 618 received and 582 worked effectively. The data were verified and analyzed via structural equation model. Analytic results, discussions, contributions and implications will be discussed. This study may be of importance in explaining the influence of airport self-service on air passenger’s fast travel experience.

中文摘要 I
Abstract II
目錄 III
表目錄 IV
圖目錄 V
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 4
第三節 研究時間、範圍與對象 5
第四節 研究限制 5
第五節 研究流程 6
第二章 文獻探討及研究假設 8
第一節 快速旅遊(Fast travel) 8
第二節 科技接受模式(Technology Acceptance Model, TAM) 18
第三節 各構面之關聯性與假設 22
第三章 研究方法 24
第一節 研究架構 24
第二節 問卷設計與操作定義 25
第三節 資料分析方法 29
第四節 偏最小平方法（Partial Least Squares, PLS） 33
第四章 資料分析 36
第一節 問卷回收 36
第二節 樣本結構分析 36
第三節 因素分析 38
第四節 量測模式分析與檢定 44
第五節 結構模型之分析與檢定 47
第五章 討論與結論 53
第一節 研究結果 53
第二節 學術與實務上的貢獻 54
第三節 本研究之研究限制與建議 55
參考文獻 57
附錄：研究問卷 67

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