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Education of Internet + is the important opportunity for the innovation and development of private education, which should be seized. The challenge should be faced and responded. In the context of internet economy, the research of strategy problems of the innovation and development of private education, is transferred from scale expansion to pursuit of connotation of the quality characteristics: the aspects of innovative differentiation school-running mode, strengthening connotation construction, improving service level, enhancing education quality, standardizing school-running activities, paying attention to the social effectiveness are especially important.
The research question of the paper is about innovation of private education and formulation of development strategy in Internet Era, specifying to the formulation of strategy of Shanghai Business and Economic Further Education College: including innovative differentiation school-running mode, strengthening connotation construction, enhancing education quality, etc. In the precondition of education culture correlation, the college would use the education resources both inside and outside, steadily transferring from single education industry to multiple education industries.
The paper analyzed the outside environment of the college: macro-environment analysis, industrial chain analysis, industrial environment analysis, market state analysis, industrial trend analysis; and analyzed the inside environment of the college: college profile introduction, college resource analysis, college ability analysis, college competitiveness analysis; and designed the college strategy: strategy objectives, visions and goals, overall strategy, industry orientation, market orientation, business mode; the strategy implementation methods of the college: organizational structure adjustment, human resource enhancement, incentive system support, system and process optimization, financial fund guarantee, college culture cultivation.
The strategy formulation of Shanghai Business and Economic Further Education College is from inside and outside environment analysis, strategy formulation to strategy implementation. From off-line education to on-line education, Internet + education applies all kinds of Internet approaches, such as WeChat, Weibo, Community, to innovatively run the college, recruit students and teaching. The education and operation mode of micro e-commerce is as following: mobile internet + social platform + community training; the education and training medium of micro e-commerce is mainly characterized by the following several aspects: community, social media, WeChat circle of friends, self-media, WeChat public platform (service account, public account); the trend and future of micro e-commerce education and training is as following: branding, platformization, cross-border, teaming-up, creativity, systematization.
In the context of global competition, for China industry upgrade, Internet + education, especially academic education and non-academic education of private education, in the innovation and development of application of advanced internet technology in improving business mode, profit mode and implementing strategy, the paper has a positive significance and promotion value for the college strategy innovation and development.
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