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研究生:簡秋薇
研究生(外文):CHIEN,CHIU-WEI
論文名稱:產品設計之理性與感性之認知研究
論文名稱(外文):The Cognition Research of Rational and Emotional in Product Design
指導教授:林榮泰林榮泰引用關係林志隆林志隆引用關係
指導教授(外文):LIN,RUNG-TAILIN,CHIH-LONG
口試委員:林伯賢莊明振唐硯漁
口試委員(外文):LIN,PO-HSIENCHUANG,MING-CHUENKANG,YEN-YU
口試日期:2016-05-22
學位類別:博士
校院名稱:國立臺灣藝術大學
系所名稱:創意產業設計研究所
學門:設計學門
學類:綜合設計學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:200
中文關鍵詞:產品設計理性與感性造形元素年代風格主修科系與性別
外文關鍵詞:Product DesignRational and EmotionalForm ElementsPeriod StyleAcademic Major and Gender
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產品外觀的屬性區分有助於產品設計的風格與市場定位,市場行銷學者依據消費者理性與否,將產品區分為理性與感性。本研究以文獻探討為理性感性之問項基礎,選擇橫跨百年的椅子做為前測樣本,接續設計四個實驗包括:一、椅子之理性與感性,二、基本造形的喜好度與理性感性,三、電風扇之年代風格與理性感性,四、年代風格的影響與趨勢。整合四個實驗的結果與討論,所歸納之結論以人、物、時三個部分呈現。物指的是產品本身,使用這個物的消費者則是人,從過去產品風格至今的演進年代則是時。人──椅子與電風扇的受測者背景條件之中都是以就讀科系為顯著,而手機則是性別。產品之科技水準這個產品因素對於男性的影響大於女性。受測者的總體認知與較為理性的理工背景者是接近的,與工業設計師則反而是有所差異物──基本形態之曲率是感性的關鍵,但喜好度則是非極端的中間值。感性屬性之元素多變且創新性高,理性與感性的分競合擊以創造高評價。時──科技連動製造,影響材質與尺寸,形成年代風格。未來產品的演進有三個風格趨勢的演變,第一階段的F11─親人性之機能,第二階段的F21─多變的趣味性與個性化,F31─人性化之愉悅性科技。產品整體評價方面,高評價的產品造形能成功整合功能與情感面向,產品提高科技條件並誘發使用者情感,能提升使用者的品位與身份,將是科技產品開發設計的重要方向。理性與感性是不容易調和的兩種屬性,這是個恆常的取捨困境,但理性與感性是創新產品本身與市場定位可參考之座標。
Classification of product appearances can help determine the style of product design and market orientation. This study uses the literature exploration of rationality and emotionality as the basis of questioning. Choosing chairs that are centuries old as samples, four experiments are designed, including: 1.The rationality and emotionality of chairs, the preference level, 2.Rationality and emotionality of basic style, 3.The style, rationality and emotionality of the period of electric fans, and 4. Influence and trends of period’s styles. Furthermore, the results and discussions are integrated. Conclusions are summarized into three parts: people, object, and time. Objects refers to the product itself. Consumers who use these products are people. Time refers to the evolution of product styles from the past to the present. People– the background of subjects who were selected to test chairs and electric fans has distinct fields of study. On the other hand, the subjects of testing cellphones have distinct genders. The technology standard of products has a greater influence on males than females. The overall perception of test subjects is similar to rational subjects who have science and engineering educational background, which is different from industrial designers. Objects – the basic form of curvature is the key to emotionality, but preference level is a non-extreme median. Elements of emotional properties are changeable and highly innovative. Competition and cooperation between rationality and emotionality create high evaluation. Time – Technology is linked to manufacturing, influencing material and size and forming period’s styles. There are three progressions of style trends in the evolution of future products. The first phase is F11– humanistic function. The second phase is F21– varied fun and personalization. F31- user-friendly pleasurable technology. Regarding the overall product appraisal, the modeling of highly appraised products can successfully integrate functional and emotional factors. When a product enhances its technological requirement and is capable of inducing consumers’ emotions, how to enhance the sense and social status of the consumers becomes a major direction of technological product development and design.Rationality and emotionality are two properties that are not easy to reconcile. This is a constant trade-off dilemma, but rational and emotional innovative products itself can be used as a reference in market positioning.
謝誌………………………………………………………………………I
摘要………………………………………………………………………II
ABSTRACT…………………………………………………………III
目錄…………………………………………………………………IV
表目錄…………………………………………………………………IX
圖目錄…………………………………………………………………XI

一. 緒論………………………………………………………1
1-1 研究背景…………………………………………………… 1
1-2 研究動機…………………………………………………………3
1-3 研究目的…………………………………………………………6
1-4 研究範圍與架構………………………………………… 9
二. 文獻探討……………………………………………………12
2-1 從產品風格到個性…………………………………………14
2-2 產品的年代風格………………………………………………20
2-2-1五種年代風格…………………………………………………21
2-2-2五種年代風格的產品分析…………………………27
2-3 產品的使用者需求……………………………………………34
2-3-1馬斯洛的五層級需求……………………………………35
2-3-2需求理論與使用者需求………………………………38
2-4 產品造形之功能與情感…………………………………41
2-5 產品造形之比例………………………………………………43
2-6 產品之理性與感性…………………………………………46
2-6-1商品行銷之理性與感性………………………………46
2-6-2現代主義與後現代主義……………………………50
2-6-3產品之理性與感性之初步定義………………54
三. 研究方法………………………………………………………56
3-1 實驗一:椅子的理性與感性…………………………59
3-1-1 前測…………………………………………………………………59
3-1-2 受測者……………………………………………………………62
3-1-3流程……………………………………………………………………62
3-2 實驗二:基本造形的喜好度與理性感性……64
3-2-1 實驗樣本…………………………………………………………64
3-2-2 問卷與受測者……………………………………………………65
3-3 實驗三:電風扇的年代風格與理性感性………67
3-3-1 實驗樣本………………………………………………………………67
3-3-2 實驗A:理性/中性/感性之指標樣品以及影響因素………71
3-3-3 實驗B:參考指標樣品的風格並從理性到感性之全部排序……72
3-4 實驗四:年代風格的影響與趨勢……………………74
3-4-1實驗樣本………………………………………………………………75
3-4-2樣本篩選………………………………………………………………76
3-4-3問卷設計………………………………………………………………78
3-4-4受測者與流程………………………………………………………79
3-5 四個實驗的結果整合……………………………………………81
四. 結果與討論…………………………………………………………84
4-1 實驗一:椅子之理性與感性……………………………… 84
4-1-1結果……………………………………………………………………84
4-1-2受測者背景的影響…………………………………………………87
4-1-3椅子年代的影響………………………………………………………89
4-1-4理性與感性的分競合擊…………………………………………90
4-2 實驗二: 基本造形的喜好度與理性感性……………96
4-2-1受測者背景的影響……………………………………………………96
4-2-2喜好度與理性感性之關聯性…………………………………98
4-2-3造形比例的理性感性………………………………………………100
4-2-4造型比例的喜好度……………………………………………………103
4-2-5小結……………………………………………………………………106
4-3 實驗三:電風扇之年代風格與理性感性………………107
4-3-1實驗A結果: 理性/中性/感性產品之代表與影響因素……107
4-3-2實驗B結果:參考指標樣品之全部排序………………110
4-3-3從愉悅性風格(F5)的頻率看風格變化………………112
4-4 實驗四之一:年代風格的影響與趨勢……………………118
4-4-1 結果…………………………………………………………………118
4-4-2受測者背景之影響……………………………………………………122
4-4-3產品風格之比率變化…………………………………………………124
4-4-4產品年代風格屬性之排序……………………………………………125
4-4-5產品年代風格的影響…………………………………………………128
4-4-6產品年代風格的趨勢…………………………………………………132
4-4-7小結……………………………………………………………………134
4-5 實驗四之二:產品造形在功能與情感上對於使用者需求的影響…136
4-5-1結果……………………………………………………………………137
4-5-2 問項的群組與歸納……………………………………………139
4-5-3產品的差異……………………………………………………………142
4-5-4功能與情感的交互影響………………………………………145
五. 整合討論-影響產品之理性與感性………………151
5-1 人:測者背景的影響…………………………………………………151
5-2 物:品造形元素的影響………………………………………………154
5-3 時:代對產品的影響…………………………………………………158
六. 結論與建議……………………………………………………………162
6-1 結論…………………………………………………………………………162
6-1-1人:洞悉人性,使用者背景的影響──科系與性別……………163
6-1-2物:掌握外觀,產品造形元素的影響──形態與材質…………164
6-1-3時:審度局勢,年代對產品的影響──科技與…………………166
6-1-4理性與感性之調和──產品設計可定位之座標………………169
6-2 建議……………………………………………………………………………170
參考文獻…………………………………………………………………………172
附錄一 實驗一:椅子之理性與感性之問卷……………………………………184
附錄二 實驗二:基本造形的喜好度與理性感性之問卷……………………..187
附錄三 實驗三:電風扇之年代風格與理性感性之問卷………………………193
附錄四 實驗四:年代風格之比率之問卷………………………………………194
附錄五 實驗一之全部樣本…………………………………………………..196
附錄六 實驗四之全部樣本-手機…………………………………………….200

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