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Author:周明瑤
Author (Eng.):CHOU,MING-YAO
Title:買贏家好還是買輸家好? —反向操作策略應用在國際股市的研究
Title (Eng.):Application of Contrarian Investment Strategy in the international stock markets
Advisor:鍾俊文鍾俊文 author reflink
advisor (eng):JUNG,CHUN-WEN
Oral Defense Committee:沈大白陳坤銘
Oral Defense Committee (eng):SHEN,DA-BAICHEN,KUN-MING
oral defense date:2016-05-21
degree:Master
Institution:東吳大學
Department:國際經營與貿易學系
Narrow Field:商業及管理學門
Detailed Field:貿易學類
Types of papers:Academic thesis/ dissertation
Publication Year:2016
Graduated Academic Year:104
language:Chinese
number of pages:50
keyword (chi):動能投資策略反向投資策略
keyword (eng):Contrarian Investment StrategyMomentum Investment Strategy
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本研究主要探討投資於全球指數,採取反向投資策略是否能獲得顯著之利潤及獲利因素來源。本研究以MSCI所編制之已開發國家與新興國家共44個指數為研究標的,並分別探討在已開發國家、新興國家與全球指數投資之獲利性比較,以作為投資人參考之依據,研究歸納如下:

一、 中長期(持有1至3年):
(一) 開發中國家,選擇動能投資策略績效較好,主因為開發中國家的股市效率不及已開發國家,投資人對市場資訊反映不足,股價會呈現「強者恆強、弱者恆弱」的現象,此時應買進股價表現強勢的股票,並賣出股價表現弱勢的股票,以賺取超額報酬。因市場尚未成熟,國際市場一有變化,資金就快速退潮,因此投資過去好的策略,持有1年效果最好,長期來說,效果逐步減少。
(二) 已開發國家,投資過去差的國家,持有2-3年有效,顯示已開發國家因為是成熟市場,報酬變化相對較為穩定,越長期採用反向策略較好,推究是市場均復回歸的效果。

二、 短期(持有3個月):
無論對已開發國家或是開發中國家來說,短期選反向投資策略較為有效,推究為市場短期過度反應的結果。

This study tests for the performance of contrarian and momentum strategies in 44 national indices to examine the performance of these two strategies. This investigation also analyzes the investment performance between developed and developing countries. The empirical results are summarized as below:

1. The performance of momentum strategies in developing countries is better than that in developed countries. The average monthly return increases first and reaches the maximum level at the first year of holding period, however, it decreases gradually thereafter.

2. The performance of contrarian strategies in developed countries is better than that in developing countries. Deducing the market mean reversion results.

3. The performance of contrarian strategies is better than that of momentum strategies in short-term at the third month of holding period. Deducing results for short-term market overreaction .

第一章 緒論....................................................................................................................1
 第一節 研究背景與動機............................................................................................1
 第二節 研究目的........................................................................................................3
 第三節 研究架構........................................................................................................4
 第四節 研究流程........................................................................................................5
第二章 文獻回顧............................................................................................................6
第一節 反向投資策略相關文獻..............................................................................7
 第二節 動能投資策略相關文獻..............................................................................13
第三章 研究方法..........................................................................................................18
 第一節 研究設計......................................................................................................18
 第二節 投資績效之衡量..........................................................................................22
第四章 實證結果........................................................................ ...............................25
 第一節 樣本敘述性統計..........................................................................................25
第二節 投資策略的績效分析................................................................................28
第三節 投資策略的風險分析................................................................................33
第四節 投資策略的績效分析-持有3個月至12個月..........................................37
第五節 實證結果之比較........................................................................................41
第五章 研究結論與建議............................................................................................45
 第一節 研究結論......................................................................................................45
 第二節 研究限制......................................................................................................47
第三節 研究建議........................................................................ .............................48
參考文獻..........................................................................................................................49

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