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"World Earth Day", April 22, 2016. There are 175 leaders of global signed on behalf of "Climate Change Agreement in Paris (Paris Climate Agreement)" at United Nations Headquarters, highlighting emissions that cause climate change. Thus, the bicycle had become a national impor-tant means of transport. The research leads by biking hobby, and combining fashion professional motivation. Bike lifestyle, to show the unique taste, recreational, social and energy saving and carbon reduction (Yang Kai Cheng, 2010). Jackson Tai (2011) proposed bike apparel market diversity and complexity, with the M-type society and consumer trends, the market tends to expensive and cheap, middle ground and the market has been split addition to the new configuration. Therefore, this study expect further potential market casual wear bike shunt demand, explore potential markets, developing brand thinking, capable of binding to build interest and professional bicycle clothing brand.
The literature review bike clothing development; secondly, the brand, corporate identity system, market positioning, consumer value; finally, in-depth planning of the design-related literature. The factors of literature analysis for in-depth interviews are four major consumer value: "emotion", "novelty", "situation" and "functional.". Then, the research target market, and establish the women’s brand of bike clothing. " WEIBIKE" . It is in the name of researcher: Yu-Wei ,and hometown emotion of White River as the core brand context, strengthen the uniqueness and context of WEIBIKE. The results are two collection of clothing design: I. " wei biker", for bike leisure , focus on comfort and functionality; II."wei traveler ", traveler as target consumer , pay attention to mobile performance and novelty design. There are 6 sets , 27 mix-matched items. Finally, combine fashion design and visual design fields, presents " WEIBIKE": clothing catalog, style proposal, branded pages, and propose discussion and suggestion.
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