臺灣博碩士論文加值系統

近年來台灣社會經濟發展快速，現代人生活步調忙碌緊繃，促使國人興起走出戶外擁抱大自然之思想，更期望透過休閒活動之積極參與來充實自我、調節生活節奏與維護身心健康，「露營」成為紓壓與親近大自然的熱門休閒之一。依據中華民國露營協會估計，台灣露營人口已年衝破百萬人，露營潮流在台灣正式引爆，也帶動全台露營區與文創活動等商機，儼然成為遊客休閒所選擇的新興模式。
本研究針對擁有參與過露營活動經驗之露營者進行施測，並分為質性與量化兩部份研究方法進行探討。第一部份，藉由情境涉入量表(Personal Involvement Inventory, PII)來篩選出擁有中高涉入度露營者作為訪談對象。再透過「視覺隱喻抽取法」對受訪者進行深度訪談，挖掘心中的構念進行分析，架構出共識地圖去了解真正影響遊客願意參與露營活動的主要因素與動機。經訪談結果得知，露營者於心理、生活、環境、裝備等終結構面在參與活動時之真實感受與想法會被不同的因素和想法所影響，如大自然、身心放鬆、社交以及設計富有創意實用的裝備等因素促使人們對於追求露營精神到舒適感之過程倍感重視，受訪者也普遍認知現代式露營與過去希望自己營造的露營能跳脫出克難式框架並添加創意新鮮的元素去享受露營帶來的身心放鬆。
第二部份，主要以心理知覺利益與態度、行為意圖探討現代露營者在進行露營活動時所抱持的知覺意象對於心裡知覺利益與態度和行為意圖之影響以及各構面影響與關聯性，並以露營者之性別、年齡、月收入等項目為基底，使用SPSS21.0版統計軟體做為分析與驗證工具。
經研究結果得知，對於進行露營活動之真實感受與動機，會進而影響對露營之行為意圖，其中發現慈善光輝與生態經驗分別對態度與行為意圖有正向顯著關係，且態度對行為意圖具有中介效果。

In recent years, Taiwan's rapid socio-economic development, hectic pace of modern life, tight, prompting people to go outside to embrace the rise of ideological nature, the more hope that through active participation in leisure activities to enrich themselves, adjusting the pace of life and maintenance of physical and mental health, "camping "relieve pressure and to become one of the popular recreation close to nature.
Camping Association estimates based on the ROC in Taiwan to break camp population has millions of people, camping trend in Taiwan officially detonated, also contributed to Taiwan's camping opportunities and cultural and creative activities, has become the new
mode selected leisure tourists.
For this study, has been involved in the activities of camping experience campers were administered test, and is divided into two parts Qualitative and Quantitative research methods were discussed. The first part, with situational involvement Scale (Personal Involvement Inventory, PII) have to filter out the high involvement of campers as interview subjects. Then through the "visual metaphor extraction method" of the respondents were in-depth interviews, excavation mind constructs were analyzed to understand the architecture of the consensus map the real impact of tourists willing to participate in camping activities of the main factors and motivation. After the interviews that, campers for the final structure of the psychological side of life, environment, equipment and other real feelings and ideas to participate in activities will be affected by the different factors and ideas, such as the nature, relaxation, social and design rich
creative and practical equipment such factors encourage people to pursue the process of camping spirit to feel the comfort of importance, respondents were also widespread awareness of modern-style camping in the past want to create their own camping can escape the tough frame and add fresh ideas elements to enjoy camping brings physical and mental relaxation.
The second part, mainly in the interests of the psychological perception and attitudes, behavioral intentions to explore consciousness imagery modern campers during camping activities hold perceived benefits for the heart and influence attitudes and behavioral intentions as well as the dimensions of the influence and relevance, and campers of gender, age, income and other projects as the base, using the statistical software SPSS21.0 version as analysis and verification tools.
The study results that, were the real feelings and motives for camping activities, it will in turn affect the behavior of camping intent, which found that the charity brilliant experience and ecological attitudes and behavioral intentions were to have a significant positive relationship, and attitude toward behavior intended to have intermediary effect.

摘要...................................................... i
Abstract..................................................ii
致謝......................................................iii
目次.......................................................iv
表目錄.....................................................vii
圖目錄....................................................viii
1.1 研究背景與動機.......................................... 1
1.2 研究問題與目的.......................................... 3
1.3 研究範圍................................................ 4
1.4 研究流程................................................ 4
第二章 文獻探討...............................................6
2.1 露營活動................................................ 6
2.1.1 露營定義................................................6
2.1.2 露營近代發展現象與分類...................................10
2.2 ZMET 視覺隱喻抽取技術.....................................14
2.2.1 ZMET 定義..............................................15
2.2.2 ZMET 的特色............................................15
2.2.3 ZMET 的假設............................................16
2.2.4 ZMET 的實施............................................18
2.2.5 ZMET 的應用及相關研究...................................21
2.2.6 使用ZMET 的理由........................................22
2.3 心理知覺利益.............................................23
2.3.1 慈善光輝...............................................23
2.3.2 自我展現...............................................24
2.3.3 生態經驗...............................................25
2.4 行為態度(Behavioral Attitude, AT) .......................26
2.5 行為意向(Behavior Intention) ............................28
第三章 研究方法...............................................30
3.1 研究架構.................................................30
3.2 研究目的與假說............................................31
3.3 各構面之操作性定義與衡量...................................31
3.3.1 心理知覺利益構面操作性定義................................32
3.3.2 態度、行為意圖構面操作性定義..............................33
3.4 問卷設計與樣本蒐集.........................................34
3.5 資料分析方法..............................................35
第四章 研究結果與分析..........................................38
4.1 信度分析..................................................38
4.2 效度分析..................................................40
4.2ZMET 質性訪談..............................................41
4.2.1 受訪者基本資料...........................................41
4.2.2 訪談內容設計.............................................42
4.2.3 共識地圖與分析...........................................43
4.2.4 構念抽取與歸納...........................................44
4.3 量化構面分析...............................................48
4.3.1 敘述性統計...............................................48
4.3.2 獨立T 檢定與單因子變異數分析...............................52
4.3.3 相關分析.................................................61
4.4.3 迴歸分析.................................................63
第五章 研究結論與建議...........................................69
5.1 結論......................................................69
5.2 管理意涵...................................................73
5.3 研究限制與未來發展..........................................74
參考文獻.......................................................76
附錄 A. 正式問卷...............................................85
附錄 B. 受訪者訪談資料..........................................91
附錄 C. 受訪者之逐字稿..........................................104

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