一、中文文獻
王進淵(2003)。品牌來源國國家形象、品牌名稱、價格對知覺品質與購買意願影響之研究─以中國上海地區少淑女服消費者為例。輔仁大學織品服裝學系,碩士論文,台北縣。汪志堅、駱少康(2002)。以內容分析法探討網路謠言之研究,資訊、科技與社會學報。(1),131-148。
金立印(2007)。網路口碑資訊對消費者購買決策的影響:一個實驗研究。經濟管理,22(2),36-42。
林君珍(2004),「產品置入之廣告研究-以觀光景點置入於台灣偶像劇為例」,銘傳大學觀光研究所碩士班論文,桃園縣。林越、彭文欣、陳大競(2008)。產品來源國效應淺述。商場現代化。555,68。
畢繼東(2010)。負面網路口碑對消費者行為意願的影響研究。山東大學博士論文,未出版,濟南市。
黃合水(2003)。產品評價的來源國效應。心理科學進展,11(6),692-699。
賴忠毅(2009)。來源國形象、品牌聯盟與價格對網路購物消費者購買動機的影響。國立東華大學國際企業學系碩士班碩士論文,花蓮縣。 二、英文文獻
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三、網路資料
87%台灣網路消費者有網購意願。上網日期:2015年10月10日,檢自:http://www.nielsen.com/tw/zh/press-room/2014/news-2014-Taiwan-online-shopping.html
財團法人台灣網路資訊中心。上網日期:2015年10月2日,檢自:http://www.twnic.net.tw/