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研究生:謝宗廷
研究生(外文):Zong-Ting Xie
論文名稱:經理人自戀對國際化策略與企業社會責任之影響:經理人權力的調節效果
論文名稱(外文):CEO Narcissism, International Strategy and Corporate Social Responsibility:The Moderating effect of CEO power
指導教授:林玟廷林玟廷引用關係
指導教授(外文):Wen-Ting Lin
口試委員:楊文芬吳祉芸
口試委員(外文):Irene YangChih-Yun Wu
口試日期:2017-06-03
學位類別:碩士
校院名稱:國立中正大學
系所名稱:企業管理系研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:89
中文關鍵詞:自戀經理人國際化國際市場距離企業社會責任經理人權力
外文關鍵詞:CEO NarcissismInternationalizationInternational market distanceCorporate social responsibilityCEO power
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國際化是當前企業經營企業之趨勢,企業透過國際化追求利潤極大的同時,社會大眾亦關注企業經營過程是否兼顧社會責任。企業能否在國際市場營運的同時又從事企業社會責任,最終引領公司創造優越績效,高階經營團隊扮演關鍵性的角色,尤其管理者的個人特質更是影響企業決策的要素。人格特質中又以自戀人格為重要影響因素。本研究試圖檢視自戀管理者對於企業國際化過程、海外市場選擇以及社會責任之影響。同時亦探討經理人權力在期間扮演的調節效果。
本研究採用台灣經濟新報資料庫,彙整出2014年至2015年共519家上市公司資料。研究結果顯示,經理人自戀程度愈高(1)企業國際化程度越深;(2)企業國際化程度越寬;(3)海外市場體制距離愈大;(4)海外市場文化距離愈大;(5)企業社會責任活動投入越多。另外,經理人權力對將經理人自戀程度與企業國際化寬度之正向關係以及經理人自戀程度與企業國際化節奏之負向關係具有調節效果。
本研究具有重要理論意義。首先,本研究以自戀人格探討高階管理者對策略的影響,補足以往學者在高層理論只考慮年齡、年資與教育背景等特質;其二,本研究將過度自信特質延伸至自戀人格,並由過去心理領域與財務的運用擴及策略領域,直接檢視管理者自戀特質高階經營團隊的心理特質如何影響公司策略;其三,研究方法上適度修改國外自戀經理人指標並納入心理學領域指標,以及調整適切的企業社會責任指標作為代理變數。

Today, internationalization is major trend. The firms gain profit through firm internationalization. In the meantime, the public concerns whether firms make social responsibility.. As top decision makers for their firms, CEOs have the ultimate responsibility and power to utilize their perspectives for strategy formulation and implementation. Especially, characteristics of CEOs will affect strategic decision processes and among those characteristics, narcissism plays an important role. The research aims to examine the effect of narcissistic CEOs on the firms’ internationalization process, international market distance and corporate social responsibility initiatives. In addition, this thesis discusses the moderating effect of CEO power.
This study was based on data collected from Taiwan Economic Journal(TEJ).The samples were tested hypotheses by using data from 519 firms over the period 2014-2015. The empirical evidence indicates that narcissism in CEOs is positively related to the depth of internationalization, the scope of internationalization, the institutional distance of international market, and the cultural distance of international market, as well as the corporate social responsibility initiatives. Moreover, we also find that this positive relationship is stronger when the CEOs have high power.
The study has important theoretical contributions. First, existing literature on the upper echelon theory has long focused on demographics like the age, functional background, and industry tenure to explain the CEO’s influence on firm’s strategy. The present study advances this research on the CEO’s personality. Second, the concepts of narcissism or overconfidence have been widely discussed in personality and finance literature .Our study contributes to strategy management research by introducing personality psychology, such as narcissism. Third, we introduce important psychological measurement, signature size, to narcissistic indicator and modify corporate social responsibility indicator.

致 謝i
摘 要ii
Abstract iii
目 錄v
表目錄vi
圖目錄vii
第一章 緒論1
第一節 研究動機1
第二節 研究目的5
第三節 研究流程6
第二章 文獻探討8
第一節 自戀人格的特徵與定義8
第二節 國際化過程與自戀經理人11
第三節 國際市場距離與自戀經理人20
第四節 企業社會責任與自戀經理人27
第五節 自戀經理人的權力調節效果30
第三章 研究方法33
第一節 研究架構33
第二節 研究對象34
第三節 研究變項34
第四節 分析方法與工具43
第四章 資料分析與實證結果45
第一節 敘述性統計與相關分析45
第二節 迴歸模型與假說分析48
第五章 結論與建議56
第一節 研究結論56
第二節 理論貢獻61
第三節 實務意涵63
第四節 研究限制與後續研究建議64
參考文獻 66
附錄A產業分類說明 89


表目錄
表3 1 法規體制面與規範體制面的國家分數36
表3 2 變項衡量方式42
表4 1 敘述性統計與相關係數47
表4 2 經理人自戀與國際化過程迴歸分析之實證結果52
表4 3 經理人自戀與國際市場距離與迴歸分析之實證結果54
表4 4 經理人自戀與企業社會責任迴歸分析之實證結果55
表5 1 研究假說與實證結果60


圖目錄
圖1 1 研究流程架構圖7
圖3 1 研究流程架構圖33
圖4 1經理人自戀與國際化寬度之調節效果圖53
圖4 2經理人自戀與國際化節奏之調節效果圖53


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