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研究生(外文):WANG, YI-HUI
論文名稱(外文):The Effects of Interpersonal Interaction on Social Capital and Health – A Case Study of Location-Based Augmented Reality Games
指導教授(外文):LIAO, CHE-CHEN
外文關鍵詞:Location-based augmented reality gamesInterpersonal attractionSocial capticalHealth
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LBS+AR game have become a major form of entertainment. The present study examines how LBS+AR game how player's social interaction associated with social capital and health. Gamers report that the social side of gaming is important to them and one of the strongest motivators to engage in gaming. LBS+AR games has some unique affordaneces (e.g., mobility), It makes players face to face interaction and has more friendly social relations.
This research adopted the questionnaire survey, data for this study were collected from 647 LBS+AR games players(43.4 percent woman) and used structural equation modeling to validate the influential relationship among the variables in the research model. The result of study indicated: (1) four interpersonal attraction elements were identified through factor analysis based on survey data: ability, proximity, similarity, familiarity (2) interpersonal attraction has positive impact on player’s bonding social capital and bridging social captial; (3) player’s bonding social capital and bridging socal captial has positive impact on player’s mental and social health; The results of study on the aspect of academia and the aspect of management practice both had good implications.
目 錄 I
圖 目 錄 II
表 目 錄 III
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第三節 研究流程 5
第三節 預期研究貢獻 7
第二章 文獻探討 8
第一節 地理定位擴增實境遊戲 8
第二節 人際吸引力 11
第三節 社會資本 17
第四節 健康 29
第三章 研究方法 32
第一節 研究架構 32
第二節 研究假說之推導與建立 33
第三節 研究變數之操作型定義 40
第四節 研究設計 44
第四章 資料分析 48
第一節 敘述性統計分析 48
第二節 PLS 衡量模式分析 52
第三節 研究假說檢定 58
第五章 結論與建議 60
第一節 研究結論 60
第二節 研究貢獻 63
第三節 研究限制 64
第四節 未來研究方向 65
參考文獻 67
網站資料 76
附錄:研究問卷 78

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