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研究生:吳明宗
研究生(外文):WU,MING-TSUNG
論文名稱:中小型營建公司海外投資模式之選擇
論文名稱(外文):The Choice of Overseas Investment Model for Small and medium - sized construction company
指導教授:黃劭彥黃劭彥引用關係吳徐哲吳徐哲引用關係
指導教授(外文):HUANG,SHAIO-YANWU,HSU-CHE
口試委員:鄭揚耀吳東憲張森河吳徐哲黃劭彥
口試委員(外文):CHENG,LEE-YOUNGWU,TSUNG-HSIENCHANG,SHEN-HOWU,HSU-CHEHUANG,SHAIO-YAN
口試日期:2017-05-20
學位類別:碩士
校院名稱:國立中正大學
系所名稱:高階主管管理碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:96
中文關鍵詞:營建業層級分析法投資模式選擇
外文關鍵詞:Construction IndustryAnalytic Hierarchy Process (AHP)Foreign Direct Investment
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因應全球化發展,臺灣營建業積極向外拓展國際市場的工程商機,儼然成為產業發展的重點方向。本研究以中小型營建公司赴單國建廠投資為例,就海外投資模式:新建設廠、收購、合併、多數股權合資、均等股權合資及少數股權合資等評選最適的選擇。以折衷理論為基礎,結合五個模組推演出本研究模型並構建出四項關鍵因素及十四項指標。研究方法以層級程序分析法(Analytic Hierarchy Process, AHP) 作為分析工具。藉由遴選專家求得一致性意見並評選出最適企業進入投資模式。


To cope with the globalization trend, Taiwan construction industry aggressively seeks opportunities in the global market which become the focus of the business development. In this study, we take the case“investing in a single country of the small and medium-sized construction companies” as an example to assess the most appropriate overseas investment model- New Venture, Acquisition, Merger, Majority Joint Venture, Equal Joint Venture and Minority Joint Venture. Based on the theory of eclecticism, combine five modules to deduce the research model and set up four key factors and fourteen indexes to appraise the investment model. Take Analytic Hierarchy Process (AHP) as the research tool. Through the selection of experts to obtain consensus and select the best business into the investment model.


目錄
第壹章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 2
第三節 研究流程 3
第貳章 文獻探討 4
第一節 營建工程業現況 4
壹、營建工程業定義 4
貳、國內營建工程業現況 6
参、國外營建業現況 12
第二節 國際投資進入模式 14
第三節 進入模式之理論基礎 16
壹、Agarwal &Ramaswami(1992) 進入模式架構 16
貳、Hill,Hwang& Kim (1990)進入模式架構 18
參、Kim & Hwang(1992)進入模式架構 19
肆、Woodcock, Beamish & Makino(1994)進入模式架構 20
伍、Lin(2000)進入模式架構 21
A.所有權優勢(Ownership Advantages) 22
A1.企業的規模 24
A2.國際化經驗 24
A3.資產特異性 25
A4.內隱技術性 26
B.地區優勢(Location Advantages) 27
B1.國家風險 28
B2.地區熟悉 29
B3.市場潛力 30
B4.投資風險 31
C.內部化優勢(Internalization Advantages) 33
C1.核心資源 34
C2.知識管理能力 35
C3.合約風險 36
D.策略優勢(Strategic Advantages) 37
D1.國際差異程度 37
D2.全球協同增效 38
D3.全球化集中度 39
第參章 研究方法 40
第一節 研究架構 40
第二節 研究方法 41
壹、研究模型 41
貳、中小型營建公司海外投資模式評選之AHP決策樹 42
參、層級程序分析法 43
第三節 研究對象 52
第肆章 研究分析 53
第一節 一致性檢定 53
第二節 專家調查結果分析 59
第伍章 結論與建議 62
第一節 研究結論 62
第二節 研究建議 64
參考文獻 66
一、中文部分 66
二、英文部分 68
附錄: AHP專家問卷 78



表目錄
表2-1 GDP各產業產值及成長率-1 7
表2-2 GDP各產業產值及成長率-2 8
表2-3 營造業家數及資本額 10
表2-4 各年度國內公共建設預算表 11
表2-5 企業直接進入海外市場投資模式 15
表3-1 分析層級程序法(Analytic Hierarchy Process, AHP)之發展紀事 43
表3-2 層級程序分析法(Analytic Hierarchy Process, AHP)之應用 44
表3-3 AHP評量尺度意義及說明 48
表3-4 隨機指標表 50
表3-5 受訪專家資料 52
表4-1 一致性比率之檢定結果 58
表4-2 關鍵因素構面之優勢比重分析 59
表4-3 中小型營建公司海外投資模式評比 60
表5-1 中小型營建公司海外投資模式評比對照 64


圖目錄
圖1-1 本研究流程 3
圖2-1 建材營建產業鏈 5
圖2-2 以折衷理論為基礎之海外市場進入模式架構 17
圖2-3 折衷理論之海外市場進入模式選擇 18
圖2-4 折衷架構的進入模式選擇 19
圖2-5 折衷理論模型 20
圖2-6 概念模型 21
圖3-1 研究架構 40
圖3-2 研究模型 41
圖3-3 中小型營建公司海外投資模式評選之AHP決策樹 42
圖3-4 AHP操作流程圖 46
圖4-1 關鍵因素構面分析 53
圖4-2 A:所有權優勢指標分析 53
圖4-3 B:地區優勢指標分析 53
圖4-4 C:內部化優勢指標分析 53
圖4-5 D:策略優勢指標分析 54
圖4-6 A1指標對投資模式分析 54
圖4-7 A2指標對投資模式分析 54
圖4-8 A3指標對投資模式分析 54
圖4-9 A4指標對投資模式分析 55
圖4-10 B1指標對投資模式分析 55
圖4-11 B2指標對投資模式分析 55
圖4-12 B3指標對投資模式分析 55
圖4-13 B4指標對投資模式分析 56
圖4-14 C1指標對投資模式分析 56
圖4-15 C2指標對投資模式分析 56
圖4-16 C3指標對投資模式分析 56
圖4-17 D1指標對投資模式分析 57
圖4-18 D2指標對投資模式分析 57
圖4-19 D3指標對投資模式分析 57
圖4-20中小型營建公司海外投資模式之AHP決策樹 61



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