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研究生:劉梅蘭
研究生(外文):LIU, MEI-LAN
論文名稱:使用「親師交流App」家長對學校滿意度之研究—以苗栗縣公館鄉某國小為例
論文名稱(外文):The Satisfaction of Parents Using Communication App
指導教授:魏秋建魏秋建引用關係
指導教授(外文):WEI, CHIU-CHI
口試委員:劉光泰彭莉惠
口試委員(外文):LIU, KUANG-TAIPENG, LI-HUI
口試日期:2017-05-18
學位類別:碩士
校院名稱:中華大學
系所名稱:工業管理學系
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:56
中文關鍵詞:親師交流App滿意度
外文關鍵詞:communicationAppsatisfaction
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近年來,臺灣因人口結構的少子化現象,引發許多社會議題的討論,國民小學教育學程的生態發展也有了巨大的變化。教育資源將因少子化而逐漸減少,學校因學生人數銳減而產生減班、併校或是廢校的骨牌效應,學校的經營將會變得異常艱困。學校首長的治校理念與規劃如何因應少子化的社會現象、學校的屬性文化該繼續傳承發揚或是趨於多元轉化,諸如此類的抉擇,都是刻不容緩的課題。
本研究目的在探討學校以推行「親師交流App」增進親師生之間互動之行銷策略,是否有助於校務之推展與增進家長將孩子報到入學之動機,以及是否達成全體親師生共享與充分運用教學資源,將學校行銷成功導向符合校本行政推展方向,凸顯學校之校本課程特色,展現學生學習的成果。
本研究以質性研究深度訪談法方式進行,並以紮根理論分析資料,結果歸納如下:(1)家長使用App之後能達到預期之期望。(2)使用App之家長對於學校的課程特色、教學品質、行政效能及親師關係滿意度相較於使用前明顯提升。(3)使用App之家長對於學校的整體滿意度相較於使用前明顯提升。(4)使用App之家長願意主動推薦其他家長使用「親師交流App」。
最後,本研究根據研究的發現,提出相關建議,俾供教育行政機關、學校組織及後續研究者之參考。

In recent years, the low birth rate triggers many discussions of the social issues in Taiwan. And the ecological development of the national primary education curriculum has changed greatly. The educational resources will be reduced because of the low birth rate. The school’s sharp decline in the number of students has a domino effect leading to the number of classes reduced, schools merged and schools terminated. The school management will become very difficult. The school principals’ ideas of school management and planning how to respond to the social phenomenon of less children, the school's culture should be maintained or tend to multi-transformation, such as choices are urgent issues.
The purpose of this study is to explore: The marketing strategy of the school is to use the "Parent-Teacher Communication App" to improve the relationship between teachers and students. Whether it will contribute to the promotion of school affairs, enhance the motivation of parents to send their children to school, and to achieve that all the teachers and students share and make full use of teaching resources. Whether to achieve the purpose of successful marketing school and in line with the direction of school-based administrative development, show parents the school-based curriculum characteristics and the results of students’ learning.
This study was conducted in a qualitative study of in-depth interview method, and the grounded theory to analysis data. The results are summarized as follows: (1) Parents can use the App to achieve the desired expectations. (2) The parents who use the App will improve for the school curriculum characteristics, teaching quality, administrative efficiency and the parent-teacher relationship satisfaction than before the use of significant improvement. (3) The use of App's parents for the overall satisfaction of the school compared to before the use of significant improvement. (4) Parents who use App are willing to take the initiative to recommend other parents to use the "App".
Finally, this study, based on the findings of the study, makes recommendations for educational administration, school organization and follow-up researchers.

目錄
摘 要 i
ABSTRACT ii
誌謝辭 iv
目錄 v
表目錄 vii
圖目錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與流程 3
第三節 研究範圍與限制 4
第二章 文獻探討 6
第一節 應用程式App 6
第二節 國小家長對於學校行政及教學的認知影響 10
第三節 滿意度的意涵 13
第三章 研究方法 16
第一節 研究方法之選取 16
第二節 研究參與者 19
第三節 研究工具 20
第四節 研究程序 23
第五節 資料整理與分析 26
第六節 研究的信度與效度 29
第四章 研究結果 31
第一節 資料分析過程 31
第二節 研究結果 41
第五章 結論與建議 48
第一節 使用App家長對於學校組織的滿意度 48
第二節 使用App家長對於教學團隊的滿意度 49
第三節 使用App家長對於App的整體滿意度 51
第四節 結論與建議 51
參考文獻 53


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