臺灣博碩士論文加值系統

This is an MBA program that explores and surveys two brands, Bentley and
Burberry. In this paper, an in-depth interview is conducted with the fellow
classmates because these students are from different countries. Mostly, the
students are asked if their countries accept or do not accept with the online
buying of luxury products. In general, it is evident that over the past decades,
the Luxury Fashion’s scene has recorded significant changes. Besides, it has
also shown the evolution of being activities of trade-driven that is dominated
by successful and small businesses of family, to becoming a worldwide
economic force having both the operational mechanisms and concrete
structures. In the same way, the online marketplace evolvement has been
substantial in the past decade. For this reason, it has taken the brands of the
luxury fashion quite some time for catching up with such kind of evolution.
This thesis primarily aims at providing a better understanding of the activities
of the online marketplace by interviewing classmates. In light of the findings,
there is a lot of potentiality in the online marketplace to favor the channel for
luxury brands. Again, the paper looks at whether some obstacles in the market
reflect on the attitude towards the Luxury fashion’s e-retail. However, the use
of both technology and additional services helps in compensating or
overcoming such obstacles in the marketplace for the luxury fashion brands.

This is an MBA program that explores and surveys two brands, Bentley and
Burberry. In this paper, an in-depth interview is conducted with the fellow
classmates because these students are from different countries. Mostly, the
students are asked if their countries accept or do not accept with the online
buying of luxury products. In general, it is evident that over the past decades,
the Luxury Fashion’s scene has recorded significant changes. Besides, it has
also shown the evolution of being activities of trade-driven that is dominated
by successful and small businesses of family, to becoming a worldwide
economic force having both the operational mechanisms and concrete
structures. In the same way, the online marketplace evolvement has been
substantial in the past decade. For this reason, it has taken the brands of the
luxury fashion quite some time for catching up with such kind of evolution.
This thesis primarily aims at providing a better understanding of the activities
of the online marketplace by interviewing classmates. In light of the findings,
there is a lot of potentiality in the online marketplace to favor the channel for
luxury brands. Again, the paper looks at whether some obstacles in the market
reflect on the attitude towards the Luxury fashion’s e-retail. However, the use
of both technology and additional services helps in compensating or
overcoming such obstacles in the marketplace for the luxury fashion brands.

CHAPTER I: STUDY BACKGROUND OR INTRODUCTION ................ 1
INTRODUCTION............................................................................................. 1
PURPOSE AND STATEMENT OF THE PROBLEM ................................. 1
STUDY QUESTIONS ....................................................................................... 2
THE SIGNIFICANCE OF THE STUDY ....................................................... 2
DEFINITION OF TERMS ............................................................................... 2
LIMITATIONS OF THE STUDY .................................................................. 3
MOTIVATION.................................................................................................. 3
GOALS/OBJECTIVES .................................................................................... 4
CONTRIBUTIONS........................................................................................... 4
OUTLINE OF THE THESIS ........................................................................... 4
CHAPTER II: RELATED WORK/ BACKGROUND .................................. 5
CHAPTER III: THEORY/PROGRAM/SOLUTION/PROBLEM ............ 12
METHODOLOGY.......................................................................................... 12
EXPLANATION OF THE ISSUES FROM CHAPTER 2 ......................... 19
OUTLINE OF THE EXTENSION / SOLUTION / REFUTATION ......... 19
CHAPTER IV: FORMALISM/IMPLEMENTATION .............................. 21
CHAPTER V: RESULTS AND EVALUATION ......................................... 25
DEMOGRAPHICAL STATISTICS OF SURVEY ..................................... 27
SUMMARY OF THE INTERVIEW ............................................................ 35
SOME OF THE WEAKNESSES .................................................................. 35
CHAPTER VI: THE CONCLUSION AND THE FUTURE WORK ........ 37
REFERENCES ................................................................................................ 41
APPENDIXES ................................................................................................. 43
APPENDIX 1 ................................................................................................... 43
APPENDIX 2 ................................................................................................... 44
APPENDIX 3 ................................................................................................... 44

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