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研究生:沈秋玲
研究生(外文):Sum, Chew-Leng
論文名稱:網路購物經營之關鍵成功因素萃取與評估模式建構-以客製化鞋墊為例
論文名稱(外文):Constructing Appraisal Model Based on the Critical Success Factors for Online Customization Orthotics Business
指導教授:黃榮華黃榮華引用關係楊長林楊長林引用關係
指導教授(外文):Huang, Rong-HwaYang, Chang-Lin
口試委員:余舜基萬天龍
口試委員(外文):Yu, Shun-ChiWan, Tian-Long
口試日期:2017-07-21
學位類別:碩士
校院名稱:輔仁大學
系所名稱:企業管理學系管理學碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:105
語文別:英文
論文頁數:120
中文關鍵詞:矯正鞋墊鞋墊電子商務網路層級分析法
外文關鍵詞:OrthoticsInsolesInsolesAnalytical Network Process (ANP)
相關次數:
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19世紀發生了強大的互聯網海嘯,把人們的生活顛倒過來。接著史蒂文·喬布斯對智慧型手機iPhone做出的的完美革命。互聯網已經成為人們生活的一部,比如與朋友和家人溝通,尋找新聞,尋找信息,訂餐等。互聯網將世界聯繫在一起,對商業世界有著巨大的影響特別是營銷系統。 eBay,亞馬遜,阿里巴巴等在20世紀末左右開始的在線業務或現在稱為相對較新的電子商務。客制化鞋墊曾經是傳統的低技術產業。商業業務中最受互聯網影響的革命之是線上銷售。線上銷售及服务幾乎包括所有類型的商品,娛樂,航班,食品,服裝,鞋子,化妝品等。但是直到本世紀末,客制化鞋墊才能在網上銷售,因為它需要 “量身定制”。根據調查,近期有幾個因素推動其市場增長,如人口老齡化,生活方式改善,健康需求或運動保護。這個行業的新技術革新正在到來。因此,這項研究的目標是在線上銷售客制化鞋墊。本研究從國際期刊,期刊,維基百科等廣泛引用收集關鍵因素,並將其歸納為問卷調查,並與來自工業,學校,政府的12位專家進行了調查。在獲取專家的知識後,研究人員將使用ANP網路層級分析法模型開發一個模型來評估這些構面,策略和因素。整合所有的知識和信息後,研究分為3個構面,8個策略和38個因素。客戶(38.02%),管理智能(32.67%),網絡環境(29.31%)。因此,業務上的拓展應該集中在這三個方面,尤其是客戶和管理智能。通過評估現有的兩家在線客制化鞋墊公司作為實證應用,驗證了該模型的適用性。在深層模型是適用的,並提供重要的建議。這些研究不僅可以為那些準備投入這個行業的人提供建議或者作為一個行業協會,也可以為那些已經在這個行業中並能夠使他們的業務更加繁榮的人提供一些解決方案。
A strong and powerful internet tsunami occurred during 19th century, and turned our life upside down. Thanks a lot to Steven Jobs’ perfect revolution of iPhone. We now cannot separate from Internet and its part of our life such as communicating with friends and family members, looking for news, looking for any information, ordering meals, etc. Internet links the world together and it has an enormous influence on the commercial world and especially on marketing system. The online business or now call e-commerce which is relatively new that started around the end of 20th century by eBay, Amazon, Alibaba, etc. Custom orthotics used to be a traditional low-tech industry. One of the biggest and most influenced revolution of the commercial business that the internet enabled is the sell online. The online sell captured almost all kind of merchandize, entertainments, flights, food, garments, shoes, cosmetics, etc. But, custom orthotics were not available online until the second decade of the present century because of it needs to be “tailor-made”. According to the research, several factors drive the market growth recently such as aging population, improvement in lifestyle, health needs or sport protection. The new technological innovations and revolution for this industry is coming. Thus, this study us aimed on selling orthotics online. The study is widely referred and collected key factors from second sources such as international journal, periodical, Wikipedia, etc. Then summarized them into questionnaires and did the survey with 12 experts from Industrials, schooler and governments to get additional comments. After captures the knowledge from the experts, the researcher will develop a model while using ANP process model to evaluate those dimensions, strategies and factors. After integrated all the knowledge and information, the research divided into 3 dimensions, 8 strategies and 38 factors. The result as Customer (38.02%), management intelligence (32.67%) and internet environment (29.31%). Hence, the beginning of business should focus on these three areas especially Customer and management intelligence. By compared the two current online orthotics companies as empirical application, the verify the model is applicable. In deep, the models are applicable and provide significant suggestion. The research is not only able provide suggestion or as a guild for those who get ready to join themselves in this industrial or it also able to provide some solutions to those who already in this industrial and able to make their business more flourish.
Table of Contents
Chapter 1: Introduction 1
1.1 The background and motivation 1
1.2 The research purpose 5
1.3 Scope and limitation 5
1.4 Research process 6
Chapter 2: Literature Review 8
2.1 The actual online environment at USA 8
2.2 The foot orthotic business 14
2.3 Assessment tool 20
2.4 The analytic network process 22
Chapter 3: The Research Method 30
3.1 The structure of research 30
3.2 Construction of evaluation criteria 32
3.3 Modified the model 39
3.4 The procedure of constructing evaluation model 52
Chapter 4: Model Application and Empirical Analysis 62
4.1 Companies profile 62
4.2 Evaluate an online customization orthotics business Evaluation model with implementation 65
4.3 Comparison and recommendation of model evaluate results 69
Chapter 5: Conclusion and Suggestion 76
5.1 The research conclusion 76
5.2 Suggestion 79
5.3 The limitation 80
Reference 82



List of Tables
Table 1-1-1 List of the Largest Internet Companies 4
Table 2-1-1 Internet Users and 2016 Population Statistics for the Americas 9
Table 2-1-2 The Snapshot of the Online Holiday Shopper 10
Table 2-2-1 The Price for the OTC vs. Custom-Made Orthotic 17
Table 2-4-1 The Different Between the ANP and AHP 26
Table 2-4-2 The List of Research Which Using ANP 27
Table 3-2-1 The Key Indicators for Online Customization Business 36
Table 3-3-1 The Overall Brief Description on Samples Characteristic 41
Table 3-3-2 The Questionnaires Result (After the Initial Assessment) –
Internet Environment 42
Table 3-3-3 The Questionnaires Result (After the Initial Assessment) –
Customer 43
Table 3-3-4 The Questionnaires Result (After the Initial Assessment) – Management Intelligent 44
Table 3-3-5 The Questionnaires Result (Repeated Assessment) – Internet Environment 45
Table 3-3-6 The Questionnaires Result (Repeated Assessment) – Customer 46
Table 3-3-7 The Questionnaires Result (Repeated Assessment) – Management Intelligent 47
Table 3-3-8 The Summary of Questionnaires from The Specialties Based on
The Critical Success Factors for Online Customization Orthotics business 48
Table 3-4-1 The List of ANP Questionnaires 53
Table 3-4-2 The List of Weight from ANP Questionnaires 54
Table 3-4-3 The Dimension of Internet Environment and the Weight of Evaluation Index 55
Table 3-4-4 The Dimension of Customer and the Weight of Evaluation Index 56
Table 3-4-5 The Dimension of Management Intelligent and the Weight of Evaluation Index 58
Table 3-4-6 The Online Customization Orthotics Business Management Evaluation Model and the Weight of Evaluation Index 60
Table 4-2-1 The Performance Result of the Assessment for the Two-Online Customization Orthotics Company 66


List of Figures
Figure 1-1-1 The Internet World Population 2
Figure 1-1-2 Internet World Penetration Rates by Geographic Regions 3
Figure 1-4-1 Research Process 7
Figure 2-1-1 Holiday Shipping on Mobile 11
Figure 2-1-2 The Process of B2C 13
Figure 2-2-1 The Foot Orthotic Insole and Market Classification 15
Figure 2-2-2 Percentage of USA Citizen with Walking Problem (Data 2013) 16
Figure 2-2-3 The Global Orthotic Market Share by Company (2015) 18
Figure 2-4-1 The AHP and ANP 23
Figure 2-4-2 The Supermatrix of a Network 24
Figure 2-4-3 Supermatrix 25
Figure 3-1-1 The Structure of Research 31
Figure 3-2-1 The Procedure of Constructing Evaluation Model 33
Figure 3-3-1 The ANP Hierarchical Structure for The Online Orthotics
Business 51
Figure 4-2-1 The Actual Performance Evaluate Chart of U and S Companies 69
Figure 4-3-1 The Performance Evaluation of the Radar Chart for U and S Companies 70
Figure 4-3-2 The Radar Chart for U Company 71
Figure 4-3-3 The Radar Chart for S Company 73
Figure 4-3-3 The Radar chart for S and U Companies based on strategies 74

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