In order to retain staff, companies need to identify, consider and evaluate correctly the factors that affect the loyalty of employees. On this basis companies will have the appropriate strategy of human resource management. The objectives of this thesis “Factor Analysis of Employee Loyalty: Case Study of Vietnamese Enterprise in Ha Noi City” are identifying the factors affecting the loyalty of employees and measuring their influence on the loyalty of employees. The research samples are people who are currently working in economic organizations such as limited liability companies, joint-stock companies, private enterprises, state-owned companies, joint ventures, and enterprises with 100 % foreign investment in Hanoi. The results of the multivariate regression analysis indicated that the loyalty of employees was influenced by the six following factors: high income, good working conditions, target fit, management decision, fair reward, and empowerment. In particular, the component “management decision” is the most important influence on the loyalty of employees, followed by target fit, good working conditions, empowerment, fair reward, and finally high income. The T-Test and the ANOVA analysis show that the loyalty of men and women is similar. There are differences in employees’ loyalty between those with college degree and those with university degree and between the group with university degree and postgraduate degree. There are differences in loyalty between employees and team leaders/specialist and between employees and managers. The loyalty of employees working in different types of organizations is not significantly different.

Acknowledgement II
Abstract III
Table of Contents IV
Table of Figures VII
Table of Tables VIII
Table of Abbreviations IIX
1 Introduction 1
1.1 Research background 1
1.2 Research objectives 1
1.3 Object and scope of the research 2
1.4 Research methodology 2
1.5 Research significance 2
1.6 Structure of the thesis 2
1.7 Chapter Summary 3
2 Literature Review 4
2.1 Theoretical foundations 4
2.1.1 Issues of employee loyalty in organizations 4
2.1.2 Summary of some previous studies on employee loyalty 4
2.1.3 The relationships among factors and employee loyally 5
2.2 Scale model used in the study 8
2.2.1 Scales of independent variables 8
2.2.2 Scales of dependent variables 9
2.3 Research model 10
2.4 Chapter summery 11
3 Research Methodology 12
3.1 Research design 12
3.1.1 Quantitative research 12
3.2 Research procedure 13
3.2.1 Scale calibration for the questionnaire 13
3.2.2 Quantitative analysis procedure 13
3.3 Chapter Summary 14
4 Research Results 15
4.1 Summary of the survey results 15
4.1.1 Survey results regarding academic degree 15
4.1.2 Survey results regarding position 16
4.1.3 Survey results regarding organizational form 16
4.2 Descriptive Statistics 17
4.2.1 Independent variables 17
4.2.2 Dependent variables 17
4.3 Rating scales 18
4.4 Analysis of factors 19
4.4.1 Factor analysis 19
4.4.2 Factor definition and description 20
4.4.3 Result interpretation 20
4.5 Adjusted model 21
4.6 Model testing 21
4.6.1 Pearson correlation coefficient 21
4.6.2 Regression analysis 22
4.7 Result from hypothesis testing 24
4.8 Testing results regarding gender 25
4.9 Testing results regarding academic degree 25
4.10 Testing results regarding job position 26
4.11 Testing results regarding organizational form 26
4.12 Chapter summary 26
5 Conclusion and Recommendations 28
5.1 Research results and research contribution 28
5.1.1 Research results 28
5.1.2 Research contribution 28
5.2 Practical meaning and solutions 29
5.2.1 Practical meaning 29
5.2.2 Proposal on implementing the research results 29
5.3 Limitations 31
5.4 Chapter summary 31
Reference 32
Appendix A: Survey structure 35
A.1 Interview structure. 35
A.2 Questionnaire structure 36
Appendix B: Data Evaluation 40
B.1. Factor analysis 40
B.2. Regression analysis 43

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