旅遊業有「火車頭效應」、「環保效應」、「人員需求效應」、「避免關稅壁壘」等優點，所以旅遊業為許多國家的兵家必爭之地，其競爭非常激烈，「國際觀光飯店」為「旅遊業」其中一個重要環節為政府需要重點扶持的對象。
本研究探討「服務品質」、「知覺價值」、「顧客滿意度」等各種影響國際觀光旅館之顧客忠誠度的相關因素，並分析各種因素對其旅客的顧客忠誠度之影響，其實驗結果顯示，服務品質、知覺價值、顧客滿意度對旅客的顧客忠誠度皆有一定的正向影響力，本研究亦為此研擬各種提升國際觀光旅館之「服務品質」和「知覺價值」與旅客的「顧客滿意度」之對策以提供給政府進行參考。

Tourism had "locomotive effect" and "environmental effects", "personnel demand effect", "to avoid tariff barriers" and so on, so tourism is strongly contested in many countries, the competition is fierce, "international tourist hotel" for "tourism" one of the important links for projects supported by the Government. This research discussion "service quality", and "perception value", and "customer satisfaction degrees", various effect international sightseeing hotel of customer loyalty degrees of related factors, and analysis various factors on its passenger of customer loyalty degrees of effect, its experiment results displayed, service quality, and perception value, and customer satisfaction degrees on passenger of customer loyalty degrees are has must of are to influence, this research also for Institute intends various upgrade international sightseeing hotel of "service quality" and "perception value" and passenger of " Customer satisfaction "measures to provide to the Government for reference.

第一章 緒論
第一節 研究背景與動機........................................................................8
第二節 研究目的...................................................................................10
第三節 研究流程...................................................................................11
第二章 文獻探討
第一節 服務品質...................................................................................13
第二節 知覺價值...................................................................................15
第三節 顧客滿意度...............................................................................16
第四節 顧客忠誠度...............................................................................17
第三章 研究方法
第一節 模型假設...................................................................................18
第二節 問券設計...................................................................................20
第三節 抽樣方式...................................................................................21
第四節 調查流程...................................................................................22
第五節 研究分析...................................................................................23
第四章 研究結果分析
第一節 前測實驗結果...........................................................................24
第二節 敘述統計分析結果...................................................................26
第三節 模式驗證結果...........................................................................27
第五章 結論與建議
第一節 研究結論...................................................................................30
第二節 管理意涵說明...........................................................................31
第三節未來研究方向.............................................................................34
參考文獻......................................................................................................35
附錄
附錄A 前測問卷.................................................................................39
附錄B 實測問卷.................................................................................45

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