臺灣博碩士論文加值系統

本研究發現過去探討影響共同生產強度因素的文章較少，亦即忽略了共同生產的負面效果，甚至未曾探討共同生產強度之前因變數，因此本研究以自我效能為自變數，而以再購意願為依變數，來探討三者變數之間的關係。由於近年來越來越多自助服務/產品的興起，故聚焦此情境來進行消費者實證，並加入經濟價值及享樂價值作為干擾變數進行實證。
本研究採用問卷調查法收集資料，以使用/購買自助服務/產品的消費者為研究對象，回收有效問卷共279份，並以IBM SPSS、Hayes (2013) PROCESS進行資料分析。研究結果分述如下：(1)自我效能對於共同生產強度有顯著負向影響；(2) 自我效能對於再購意願有顯著正向影響；(3) 經濟價值弱化干擾共同生產強度與再購意願之間的關係。根據研究結果，本研究提出相關建議以供自助服務/產品企業作為參考。

In the past, many studies have less focused on the factors affecting co-production intensity, and ignored the negative effects of coproduction. In this study, self-efficacy and repurchase intention are separately setted as the independent variable and the dependent variable. Since self-service/production has been increasingly prevalent in recent years, the study tries to explore the antecedent and consequences of co-production intensity. Furthermore, economic value and hedonic value are viewed as the moderating variables.
A total of 279 valid copies of the questionnaire answered by customers who had used/purchased self-service/production were collected. Data was analyzed with IBM SPSS for Hayes (2013) PROCESS. Empirical results suggest that: (1) self-efficacy has a negative effect on coproduction intensity; (2) self-efficacy has a positive effect on repurchase intention; (3) Economic value negatively moderates the relationship between coproduction intensity and repurchase intention. These findings provide significant theoretical contributions and managerial implications.

目錄
摘　要 I
英文摘要 II
致謝 III
目錄 IV
表目錄 V
圖目錄 VI
第一章 緒論 1
第一節 研究背景及動機 1
第二節 研究目的 6
第三節 研究流程 7
第二章 文獻探討 8
第一節 再購意願 (Repurchase Intention) 8
第二節 共同生產強度 (Coproduction Intensity) 10
第三節 自我效能 (Self-efficacy) 13
第四節 經濟價值 ( Economic Value ) 16
第五節 享樂價值 (Hedonic Value) 18
第三章 研究設計與方法 20
第一節 研究架構 20
第二節 研究變項之操作性定義與衡量 21
第三節 問卷設計 24
第四節 研究方法 25
第四章 研究分析與結果 26
第一節 敘述性統計分析 26
第二節 相關分析 29
第三節 信度與效度分析 30
第四節 差異性分析 37
第五節 中介及干擾效果之驗證 41
第六節 假設檢定結果 44
第五章 結論與建議 44
第一節 研究結論 45
第二節 研究貢獻與管理意涵 49
第三節 研究限制 54
第四節 後續研究與建議 55
參考文獻 57
第一節 中文部分 57
第二節 英文部分 58
附錄 70

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