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研究生:裴必達
研究生(外文):Bui Tat Dat
論文名稱:接觸越南之永續旅遊:所提議之分層框架方法
論文名稱(外文):Accessing the Sustainable Tourism in Vietnam: A Proposed Hierarchical Framework Approach
指導教授:曾明朗曾明朗引用關係
指導教授(外文):Tseng, Ming-Lang
口試委員:曾明朗蔡豐明林國平
口試委員(外文):Tseng, Ming-LangTsai, Feng-MingLin, Kuo-Ping
口試日期:2016-05-18
學位類別:碩士
校院名稱:龍華科技大學
系所名稱:企業管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:105
語文別:英文
論文頁數:48
中文關鍵詞:永續旅遊模糊集合論決策實驗室分析法解釋結構建模式協作三重底線
外文關鍵詞:Sustainable TourismTriple Bottom LineCollaborationInterpretive Structural ModelingFuzzy Set TheoryThe Decision Making Trial And Evaluation Laboratory
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永續旅遊是在近期被學術研究及相關實務執行單位視為重要的產業目標。在越南旅遊產業,因為不確定性、環境污染、無創意之觀光產品、支離破碎、暫時、服務不足及合作,成為永續旅遊產業之重要議題而必須研究。雖然在文獻方面也有提到其他研究之不足之處,但過去的研究並未有提及觀察到綜合階層架構及產業「協調」定位的部分。因此,本研究試著評估「協調」及「永續旅遊」之產業因果相互關係,觀察分層的相互關係以及在各屬性辨認出驅動權利依賴者所以可以透過模糊集合論、決策實驗室分析法、解釋結構建模式三個方法的組合來分析提升可持續性因子。本研究就四面向的社會文化、經濟、環境與合作其中包含24個因子。本研究成果指出「協調」是永續旅遊的最強因果歸因驅動者,也可視出社會福利、賓客文化、資訊共享、透明化及獎勵對齊在產業結構裡為最高的依賴驅動面向。這些屬性是最有效率地提升該產業之可持續性此外,本研究也包含討倫理論性及管理性的意涵。
Sustainable tourism has been aware as a significant goal that is recently receiving concerns from both academic and practical fields. Vietnamese tourism industry, due to the phenomenon of uncertainty, environmental pollution, tourism products without much creativity, fragmented, temporary, inadequate services; collaboration becomes a critical attribute for the industry to enhance its sustainability. Although there are many attributes which were addressed in literature, the comprehensive structure and the position of collaboration in this issue still remain unexplored. Therefore, this study attempts to evaluate the causal inter-relationship between collaboration and sustainable tourism, explore hierarchical inter-relationship and identify the driving - dependence powers among attributes to improve the sustainable performance by employing a combined method of fuzzy set theory, decision making trial and evaluation laboratory and interpretive structural modeling. A set of four aspects of socio-cultures, economics, environments, and collaborations including 24 criteria are introduced from literature and experts opinions. The result presented that collaboration has the strongest causal attribute drives others in sustainable tourism and indicated that community wellbeing, guest culture, information sharing, transparency, incentive alignment have had highest driving and dependence power in the structure of the industry. These attributes are the most effective ones to enhance the industry sustainable performance. In addition, theoretical and managerial implications are discussed.
ABSTRACT i
摘要 ii
ACKNOWLEDGEMENT iii
TABLE OF CONTENTS iv
LIST OF TABLES v
LIST OF FIGURES vi
1. INTRODUCTION 1
2. LITERATURE REVIEW 4
2.1 Sustainable tourism 4
2.2 Collaboration 6
2.3 Proposed method 7
2.4 Proposed measure 9
3. METHODOLOGY 13
3.1 Industrial background 13
3.2 Fuzzy DEMATEL 14
3.2.1 Fuzzy set theory 14
3.2.2 Decision making trial and evaluation laboratory 17
3.3 Interpretive structural modeling 19
3.3.1 The ISM method implemented as follows 20
3.3.2 Proposed analyzed steps 21
4. RESULTS 23
4.1 Causal inter-relationship among aspects 23
4.1.1 Fuzzy set theory 23
4.1.2 Decision making trial and evaluation laboratory 24
4.2 Hierarchical inter-relationship among criteria 25
5. IMPLICATION 33
5.1 Theoretical implication 33
5.2 Managerial implication 34
6. CONCLUSION 38
REFERENCES 40
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