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研究生:高芬霓
研究生(外文):Coumau, Fanny
論文名稱:公司如何對社會及環境友善 : 四間公司之比較
論文名稱(外文):How can firms be socially and environmentally friendly? The comparison of four corporations
指導教授:林月雲林月雲引用關係
指導教授(外文):Lin, Carol
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:105
語文別:英文
論文頁數:74
中文關鍵詞:環境B型企業公司角色社會共享價值
外文關鍵詞:EnvironmentB CorporationsRole of corporationsSocietyShared value
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The role firms should play in the fight against depletion of natural resources and the shortcomings of their actions that affect people occupy a central position in the public debate. This paper argues that every firm, whatever its size, industry or country of origin can and should integrate the environment and society as a whole in their decisions and in turn, use business as a source for good. In this paper, I first take a snapshot of the debate occurring between the main actors at stake (consumers, governments and companies themselves). I then explain an existing program that intends to tackle the question of responsibility of businesses (B Corporations). Afterwards, I compare four companies (2 B Corporations, 2 non B Corporations), and analyze their actions through the 7S Model of McKinsey coupled with other relevant criteria. I conclude with the argument that firms actually benefit from taking care of the environment and of people around them. Indeed, doing so increases employees’ loyalty and responsibility, boosts firms’ awareness through a green image, appeals to the will of customers to consume responsibly and encourages those who are not decided yet to do so. Furthermore, it allows businesses to undertake a sustainable approach that will not jeopardize the resources they need to be around in the future.
1. Literature Review 1
1.1. The depletion of natural resources 2
1.2. Consumers becoming consumer-actors 4
1.2.1. An existing solution: Sharing economy 5
1.2.2. Degrowth: a possible solution? 6
1.3. The power of firms: Corporate Social Responsibility 8
1.4. The role of governments in encouraging firms to be sustainable 11
2. Using business as a source for good: the case of B Corporations 13
2.1. What are B Corporations? 13
2.2. The advantages of becoming a B Corporation 15
3. Methodology 17
4. Case-study/Comparison 19
4.1. Ming Yung 19
4.1.1. Description of the company and key demographics 19
4.1.2. Green Buildings 20
4.1.3. 7S Model 20
4.1.4. Social Contribution 22
4.1.5. Economic benefits of being green and social 24
4.1.6. Other integrated initiatives 25
4.1.7. Strategy for the future 25
4.1.8. B Corporation 26
4.2. DA.AI 27
4.2.1. Description of the company and key demographics 27
4.2.2. Green buildings 28
4.2.3. 7S Model 28
4.2.4. Social contribution 30
4.2.5. Economic benefits of being green and social 31
4.2.6. Strategy for the future 31
4.2.7. B Corporation 32
4.3. O’Right 33
4.3.1. Description of the company and key demographics 33
4.3.2. Green buildings 33
4.3.3. 7S Model 34
4.3.4. Social contribution 36
4.3.5. Economic benefits of being green and social 37
4.3.6. Other integrated initiatives 37
4.3.7. Strategy for the future 38
4.3.8. B Corporation 39
4.4. Pocheco 40
4.4.1. Description of the company and key demographics 40
4.4.2. Green buildings 41
4.4.3. 7S Model 42
4.4.4. Social contribution 44
4.4.5. Economic benefits of being green and social 44
4.4.6. Other integrated initiatives 45
4.4.7. Strategy for the future 45
4.4.8. B Corporation 45
5. Conclusion and recommendations 50
References 55
Appendix 60
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