臺灣博碩士論文加值系統

過去三十年來學者針對創業意圖研究已有豐碩的成果，然而虛擬社群中創業意圖的發展與驗證卻未受到注視。因此，本論文採用Shapero-Krueger創業意圖模型與社會資本為理論基礎，提出研究模型探討虛擬社群中網路創業意圖的決定因素。此網路創業意圖模型中網路創業可欲性與網路創業可行性扮演直接決定因素與中介變數，橋接型社會資本與結合型社會資本則為間接決定因素，而網路創業自我效能同時扮演間接決定因素與中介變數。本論文針對網路創業虛擬社群之成員共蒐集204份有效樣本，並以偏最小平方法進行研究模型之驗證與分析。研究結果顯示，橋接型社會資本、結合型社會資本與網路創業自我效能均透過網路創業可欲性與網路創業可行性影響網路創業意圖。最後，本論文研究結果期許對網路創業意圖之理論發展與實務應用提出貢獻與建議。

While the importance of entrepreneurial intentions has been recognized in entrepreneurial literature for at least three decades, the development and empirical validation of an entrepreneurial intentions model in a virtual community context had not been fully addressed. This dissertation aims to explore the evaluation determinants of cyber-entrepreneurial intention model in the virtual community context. Shapero- Krueger entrepreneurial intention model and social capital theory is utilized as the theoretical foundation to investigate the influences of entrepreneurial determinants that affect the intention to start a business online. A theoretical model of cyber-entrepreneurial intention proposes that cyber-entrepreneurial desirability and cyber-entrepreneurial feasibility serve as direct determinants, and mediators, bridging and bonding social capital serve as indirect determinants, whereas cyber- entrepreneurial self-efficacy serve as both indirect determinants and mediators. This dissertation collected 204 valid questionnaires and used them to test the proposed model. The results show that bridging and bonding social capital, and self-efficacy affect intention through desirability and feasibility. Theoretical and practical contributions and recommendations are also presented.

謝 辭 i
摘 要 ii
ABSTRACT iii
TABLE OF CONTENT iv
LIST OF TABLES vi
CHAPTER 1. INTRODUCTION 1
1.1 Research Background 1
1.2 Research Approach 5
1.3 Research Objectives 5
1.4 Dissertation Organization 6
CHAPTER 2. LITERATURE REVIEW 8
2.1 Entrepreneurial Intention model 8
2.2 Entrepreneurial Self-Efficacy 14
2.3 Social Capital 16
CHAPTER 3. RESEARCH MODEL AND HYPOTHESIS 18
3.1 Determinants of Cyber-Entrepreneurial Intention 19
3.2 Cyber-Entrepreneurial Self-Efficacy 21
3.3 Social Capital 22
CHAPTER 4. RESEARCH METHODOLOGY AND RESULTS 24
4.1 Data Collection 24
4.2 Data Analysis 29
4.3 Measurement Model 30
4.4 Structural model 33
CHAPTER 5. DISCUSSION 38
5.1 Discussion of Empirical Results 38
5.2 Theoretical Implications 41
5.3 Practical Implications 44
CHAPTER 6. COCLUSION AND LIMITATIONS 46
REFERENCES 48
APPENDIX-1 60
APPENDIX-2 62

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