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研究生:崔宸源
研究生(外文):Tsui, Chen Yuan
論文名稱:餐飲業國際市場進入策略暨營運模式探討-以六角國際與集山實業為例
論文名稱(外文):Foreign market entry mode and business model analysis of food and beverage industry-the case of La Kaffa and WOO Corporation
指導教授:吳啟銘吳啟銘引用關係
指導教授(外文):Wu, Chi Ming
口試委員:吳啟銘彭朱如彭火樹
口試委員(外文):Wu, Chi MingPeng, Tzu JuPeng, Huo Shu
學位類別:碩士
校院名稱:國立政治大學
系所名稱:企業管理研究所(MBA學位學程)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:105
語文別:英文
論文頁數:44
中文關鍵詞:國際市場進入模式商業模式創新餐飲
外文關鍵詞:Foreign market entry modeBusiness model innovationFood and beverage
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The food and beverage industry in Taiwan is becoming increasingly competitive. Companies have therefore been trying to expand their operations abroad to different countries, both emerging and developed economies. How the companies expand and operate abroad is a challenging issue faced by every company that tries to enter foreign countries. This research starts out from the practitioners’ perspectives, and addresses critical management issues. The problems of international expansion are dynamic and fairly complicated due to the fast-changing business environment, which means practical decision rules are valuable.

The study tackles this issue by attempting to offer decision rules on three research questions. They include the influence factors on the selection of foreign market entry mode, the mechanism of capturing growth and avoid huge losses and business model innovation in foreign markets.

This research discovers entry mode choice should be accompanied by considering the joint effect of influence factors. And at point of entry, adopting real option perspective leads to better performance in the foreign market because it captures growth opportunities. Furthermore, adjusting the key processes in the business model helps companies realize more efficient operations and in some case, leads to better subsequent performance after entering the foreign country.
Chapter 1 Introduction 1
Chapter 2 Literature Review 2
Chapter 3 Case Study 9
Chapter 4 Conclusion 37
References or Bibliography 40
Appendices 43
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2. Amit and Zott (2012). Creating Value Through Business Model Innovation. MIT Sloan Management Review. March 20, 2012. Vol. 53, No.3
3. Amit and Zott (2009), “Designing your future business model: an activity system perspective”, working paper. IESE, WP-781.
4. Baena and Cervino (2014). New criteria to select foreign entry mode choice of global franchise chains into emerging markets. Social and Behavioral Sciences 175 (2015) 260-267.
5. Brouthers and Dikova (2010). Acquisitions and Real Options: The Greenfield Alternative. Journal of Management Studies. September 2010. DOI 10.1111/j.1467-6486.2009.00875.x.Source: RePEc
6. Chen, C. (2008). Entry mode selection for international construction markets: The influence of host country related factors. Construction Management and Ecnomomics, 26, 303-314
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10. Hollensen, Boyd and M. Ulrich (2011). The choice of foreign entry modes in a control perspective. IUP
11. J. Santos, B. Spector and L. Van Der Heyden, “Toward a Theory of Business Model Innovation Within Incumbent Firms,” working paper. INSEAD, Fontainebleau, France, 2009.
12. L. Applegate, L. Schlesinger and D. Delong, “Taco Bell, Inc.: 1983-94,” case no. 9-398-129 (Boston: Harvard Business School, 2001).
13. Levedev, Peng, Xie and Stevens (2014). Mergers and acquisitions in and out of emerging economies. Journal of World Business 50(2015) 651-662
14. M. Eyring, M. Johnson and H. Nair (2011). New business models in emerging markets. Harvard business review. January-February 2011.
15. M. Johnson, C. Christensen and H. Kagermann (20008). Reinventing your business model. Havard Business Review. December 2008.
16. “Business 2010: Embracing the Challenge of Change,” white paper, Economist Intelligence Unit, New York, February 2005, p. 9.
17. Y. Zhang, Z. Zhang and Z. Liu (2007). Choice of entry modes in sequential FDI in an emerging economy. Management Decision Vol. 45 No. 4, 2007 DOI 10.1108/00251740710746015
18. Y. Chen, C. Yang, S. Hsu and Y. Wang (2007). Entry mode choice in China’s regional distribution markets: Institution vs. transaction costs perspectives. Industrial Marketing Management 38 (2009) 702-713
19. Zhu, Wang and Quan (2011). A Study on the Key Factors Influencing International Franchisors’ Choice of Entry Modes into China. Front. Bus. Res. China 2011, 5(1): 3-22. DOI 10.1007/s11782-011-0118-3.
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