近年來台灣政府積極推動創新與創業，期望藉此帶動經濟成長及產業升級。而新創企業是否能夠穩定營運，需仰賴創業家的能力，因此創業家扮演著格外重要的角色，且創業家的創業導向與人格特質將會影響新創企業的績效。因此本研究以五大人格特質為調節變項，探討創業導向與人格特質對創業績效之影響。
本研究以台灣台中地區創業家為研究對象，採問卷調查方式，共回收有效問卷218份，經由階層迴歸分析驗證研究假說。本研究發現創新性與風險承擔性對員工成長人數呈現正向顯著影響，風險承擔性與預應性對獲利成長率呈現正向顯著影響。外向性與開放性人格特質對獲利成長率呈現正向顯著影響，嚴謹性人格特質對創業績效則無顯著影響。
依據上述研究結果，本研究建議創業家應持續進行創新以及回應市場潛在機會，並承擔能力可及之風險進行投資。除此之外，創業家應保持開放與學習的心態、願意與他人溝通、接受新知識和觀念並進行創新行為。
創業並非一蹴可及，且創業家的創業導向與人格特質在長時間下會持續影響新創企業之績效，因此後續研究可以進行縱向研究，探討在長期下，創業導向與人格特質對創業績效的影響程度。

In recent years, Taiwan government strives to promote innovative and entrepreneurship policy in order to help economic grow and upgrade industries. However, most new ventures depend on entrepreneurs’ abilities to operate. Therefore, entrepreneurs play particularly important roles in new ventures and entrepreneurship, their entrepreneur orientation and personality traits would affect performance of new ventures. The purpose of this research is to discuss the effect of entrepreneur orientation and personality traits to performance of new ventures, we also examined the moderating effect of personality traits on the entrepreneur orientation and performance of new ventures.
This research surveyed 218 entrepreneurs from Taiwan Taichung by using questionnaires. After using hierarchical regression analysis to test the hypothesis, we found entrepreneurs’ innovativeness and risk-taking were positively associated with employee growth, risk-taking and proactiveness were positively associated with profit growth. Furthermore, extraversion and openness to experience were positively associated with profit growth as well. However, conscientiousness was no significant influence to performance of new ventures.
According to the research conclusions, we suggest entrepreneurs should keep innovating, reacting to potential opportunities in markets, and taking affordable risks to invest. Moreover, entrepreneurs should open heart and be willing to learn, communicate with others, accept new knowledge, and conduct innovation.
Entrepreneurship is hard to succeed at first try. Besides, entrepreneurs’ orientation and personality traits could continuously affect performance of new ventures in a long run. Thus, follow up researches could conduct longitudinal study to discuss the effect of entrepreneur orientation and personality traits on performance of new ventures in a long run.

第一章 研究緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 4
第二章 文獻探討 5
第一節 創業導向 5
第二節 人格特質 13
第三節 創業績效 18
第四節 變數之間關係 20
第三章 研究方法 25
第一節 研究架構 25
第二節 研究設計 26
第三節 研究操作變數與衡量 27
第四節 資料分析方法 31
第四章 資料分析與結果 33
第一節 樣本結構與研究變數分析 33
第二節 信度與效度分析 35
第三節 基本資料對研究變項影響分析 40
第四節 創業導向、人格特質與新創公司績效相關分析 42
第五節 創業導向、人格特質與新創公司績效之迴歸分析 45
第六節 小結 61
第五章 研究結論與建議 63
第一節 研究結論 63
第二節 理論貢獻與實務意涵 69
第三節 研究限制與未來方向 70
參考書目 73

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