臺灣博碩士論文加值系統

隨著創業活動蓬勃發展，社會開始關注創業相關議題，但對於市場高度不確定性與變動性等因素，創業家容易面臨到失敗的可能性。因此在競爭激烈的環境下，創業家如何在創業初期創造創新，並透過創新來切入市場或建立競爭優勢，為創業的重要課題。本研究認為新創公司在資源有限的情況下，創業家能力為企業的重要資源，亦為企業創新的來源之一。故本研究的首要目的即在探討創業家能力，包括創造力、創業拼湊和機會辨識對於創新績效之影響。
另一方面，從社會資本理論的觀點，企業社會網絡有助於企業獲取知識、資訊與資源。對新創公司而言，創業家之社會網絡是公司獲得知識、資訊與資源之重要來源之一。因此創業家能否藉由其社會網絡功能的發揮，轉化成為企業創新的助力，亦為創業經營的重要課題。故本研究亦探討創業家社會網絡對於企業創新與創業家能力的影響，包括對創業家創造力、創業拼湊和機會辨識之影響。
本研究以台灣地區五年內新創中小企業之創業家為研究對象，透過紙本和網路問卷調查，共發出696份問卷，回收153份有效問卷，有效回收率為22.1%。
本研究迴歸分析之實證結果發現，社會網絡對於創業家個人能力，包括創業家創造力、創業拼湊和機會辨識具有正向關係。進一步分析，發現不同類型的社會網絡對於個人能力的影響效果不同：內部社會網絡對創業拼湊和機會辨識具有正向影響，外部社會網絡對於三種個人能力皆有正向影響，但個人社會網絡對於三種個人能力則皆不具有顯著影響。創新方面，研究結果顯示創業家社會網絡、創業拼湊、機會辨識能促進組織創新，但創業家創造力對企業創新的助益則不明顯。進一步探討社會網絡與創業家個人能力對於不同類型創新的影響，發現社會網絡和創業拼湊為影響創新的重要因子，能同時促進產品創新、流程創新與商業模式創新。創業家創造力能促進產品創新和商業模式創新，而機會辨識則是能促進流程創新。

With higher development of entrepreneurial activities, people begin to pay attention to the issues related to entrepreneurship. However, because of the highly uncertainty and change in markets, entrepreneurs are likely to face failure. Therefore, under the competitive environment, how to create entrepreneurial innovation during the early stage of startups, and cut into markets or build up competitive advantages via innovation are important lessons for entrepreneurs. This study assumes that with limited resources, entrepreneur’s abilities are not only valuable resources but also one of the sources of the innovation. The major purpose of the study is to explore the entrepreneur’s abilities, containing the effects of entrepreneurs’ creativity (EC), entrepreneurial bricolage (EB), and opportunity recognition (OR) on innovation performance.
On the other hand, based on the perspective of social capital theory, social networks help enterprises absorb knowledge, information and resources. For startups, entrepreneurial social networks are also one of the most important sources to access resources they need. Hence, it is an important issue for entrepreneurs to turn social networks into innovation as well. The study also explored the relationships among social networks, innovation and entrepreneurial abilities, including EC, EB and OR.
The sample of this study is SMEs within five years in Taiwan. The questionnaires of total disbursements were 696, and 153 valid questionnaires were received, with the overall response rate 22.1%.
Data were analyzed using regression analysis. The empirical results of the study show that social networks have a positive impact on entrepreneurial abilities, including EC, EB and OR. With further analysis, the study examines three types of social networks on their effect to entrepreneurial abilities. Internal social networks have significant positive effect on EB and OR. External social networks have significant positive on entrepreneurial abilities, while personal social networks have no significant effect on entrepreneurial abilities. Moreover, the results show that SN, EB and OR have a positive impact on innovation, but EC has no significant effect on innovation. Toward a deeper analysis of different types of innovation, we found that SN and EB are key factors of innovation; meanwhile, they promote product innovation, process innovation and business model innovation. EC has positive effect on product innovation and business model innovation. OR has positive effect on process innovation.

目次
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 3
第三節 論文結構與研究流程 4
第二章 文獻探討 5
第一節 社會網絡 5
第二節 創業家創造力 10
第三節 創業拼湊 12
第四節 機會辨識 13
第五節 創新 15
第三章 研究方法 18
第一節 研究架構 18
第二節 研究假說 19
第三節 量表設計 26
第四節 資料分析方法 31
第四章 資料分析 33
第一節 抽樣過程與樣本特性 33
第二節 抽樣誤差檢定 35
第三節 信效度分析 37
第四節 研究假說驗證與討論 41
第五章 結論與建議 50
第一節 研究結論 50
第二節 理論意涵與實務意涵 54
第三節 研究限制與未來研究方向之建議 57
參考書目 59
附錄、問卷 75

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