臺灣博碩士論文加值系統

在市場快速變化的新興經濟體中，彈性與即時性的策略，能夠幫助企業，在短時間內獲取競爭優勢，故「速度」在高度變動和成長越快速的環境中，成為斷定企業成功或失敗的重要指標之一。截至目前為止，學者對於速度的研究仍舊付之闕如，期望藉由本研究之發現，幫助廠商能力與行動速度領域的研究更加完善。
本研究選定具有新興市場特性的中國為研究國家，並進一步選擇零售業供應商作為研究對象。以問卷形式，由大潤發相關人員發放給供應商填寫，同時也發放線上問卷，最後共回收了163份問卷，其中包含157份有效問卷及6份無效問卷，進行統計分析。
故本研究以動態能力基礎發展出五個不同的廠商能力，探討對於行動速度之影響，又進一步透過動態競爭中AMC架構，加入競爭者辨識作為調節變數，觀察新興市場中廠商能力對於行動速度的變化。本研究實證結果發現，(1) 廠商之財務能力、技術能力、行銷能力、策略領導能力與市場聯繫能力越強時，對於策略行動速度有正向的關係；(2) 隨著廠商競爭者辨識增加，會弱化原先能力與速度間的正向關係，但競爭者辨識對市場聯繫能力有著強化的關係。
綜合上述，本研究將廠商能力延伸至更多面向進行探討，並進一步討論不同程度競爭者辨識的影響，以補足過去研究的不足。此外，本研究也提供廠商實務方面的策略方向與管理意涵，帶給新興市場零售供應商不同的策略思維。

In fast-paced emerging economies, flexible and timely strategic can support firms to gain competitive advantages in a short period of time. Although, “speed” is one of the critical indicators to determine firm’s success or failure under fast-paced economies, only few researchers have researched on the topic of speed of actions.
The study conducted a survey on retail suppliers in China and received 163 questionnaires, including 157 paper questionnaires and 6 online questionnaires, for further statistical analysis.
The study developed five firm capabilities to explore how will the capabilities affect action speeds. Furthermore, under AMC model, the study put in competitor identification as a moderator to observe the correlation between supplier capabilities and speed changes in emerging markets. The study discloses that (1) Firms with stronger financial, technological, marketing, leader strategic, and market-linking capabilities will respond to more rapid strategic actions. (2) With an increasing competitor identification, the supplier will moderate the relationship of capabilities and action speeds.
In conclusion, the study expands firm capabilities to various perspectives, discusses the influence of competitor identifications while confronting different levels to make up for previous researches, and provides practical aspects of strategic directions and management implications for firms, which brings novel strategic thoughts to retail suppliers in emerging markets.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與研究目的 2
第三節 研究範圍 3
第四節 名詞定義與說明 4
第五節 研究章節安排 4
第二章 文獻回顧與假說推導 5
第一節 研究架構說明 5
第二節 動態競爭與AMC觀點 5
第三節 動態能力 7
第四節 組織學習理論 10
第五節 假說推導 11
第六節 研究架構 18
第三章 研究方法 19
第一節 研究樣本與資料來源 19
第二節 變數操作性定義與衡量方式 20
第三節 統計分析工具介紹 24
第四章 統計分析與實證結果 26
第一節 敘述性統計結果 26
第二節 皮爾森 (Pearson) 相關性分析 28
第三節 信度與效度分析 30
第四節 階層迴歸分析 34
第五節 實證結果討論 47
第五章 結論與建議 54
第一節 研究結論 54
第二節 理論與實務意涵 56
第三節 研究限制與後續研究建議 60
參考書目 61
附錄 71

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