臺灣博碩士論文加值系統

隨著科技的進步，現在幾乎每人手上一隻到兩隻的手機，然而行動支付在過去已經研究了20年，使用率卻在大多數國家還是相對較低的。而這篇論文將以台中市政府之電動自行車專案為例，研究如何將行動支付應用於電動腳踏車系統中，以提出相對於Youbike不同的服務模式。在本文中，我們試圖找出影響消費者使用行動支付意圖的關鍵因素。我們研究了1999年至2016年被引用率最高的論文，以找出最常被研究的因素，整合並提出提高消費者接受行動支付的方式。
研究中發現，在行動支付研究領域需要有所匯總和比較。因此，我們得出結論：成本，安全性，兼容性，社會影響性和移動性是影響人們採用行動支付的關鍵因素，而我們也以此作為挑選合適的行動支付合作對象的方式，而最後我們認為目前在台灣最合適合作的對象為歐付寶支付。

In the pace with mobile phone growing, mobile payment has been studied for past 20 year. Electric-bike is also seemed as a promising industry. Different from You-bike that was launched in 2012, Electric-bike project is trying to cooperate with third party payment to make the renting process much easier. As a result, in this paper, we were trying to figure out the key factors that affect users’ intention to mobile payment with Electric-bike. We investigated the most cited papers from 1999 to 2016 to find the most commonly used factors in order to propose a way that raise users’ acceptance of mobile payment. And we found out that in mobile payment research field, there is a need of aggregation and comparison of results reported in research. Therefore, we concluded that cost, security, compatibility, social influences and mobility are the key factors that affect people adopting mobile payment. According to the research, we considered that Allpay is the most suitable mobile payment in Taiwan that Electric-bike system can cooperate with.

Table of contents
1. Introduction 1
2. Conceptual foundations 3
2.1. Current practices in Taiwan 3
2.2. The definition of the third party payment and mobile payment 4
2.3. Literature review 5
3. Research method 11
3.1. Research question and Selection of papers 11
3.2. The service blue print 12
3.3. The factors that cause influence on users’ adoption of mobile payment 14
4. Results 17
4.1. The service blueprint of Electric-bike 17
4.2. The factors that will influence users’ adoption of Electric-bike system 19
5. Conclusions 20
References 22
List of tables
Table 1 The most cited paper from 1999 to 2016 7
Table 2 The factors used in mobile payment researches 16
List of figures
Figure 1 Service Blueprint 13
Figure 2 The service blueprint of Electric-bike 18
Figure 3 Sequences of intention factors 20

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