臺灣博碩士論文加值系統

本文對台灣半導體設備服務業者 Z 公司的策略進行個案分析，在分析半導體的產業趨勢及該公司的核心能力後，本文建議 Z 公司改善既有策略，並採用新策略；既有策略的改善包括提供關鍵零組件、模組化的服務，以期提升附加價值。新策略區分為關聯性產業和市場白地，關聯性產業包括跟隨大客戶到海外布局、發展新的關鍵零組件、風管事業等事項；市場白地則考慮跨入航空業的零組件、開發氫氣能源，但以漸進方式介入。既有策略的改善可以協助 Z 公司擴大產品橫向的服務，進而深耕客戶；新策略則有助於公司掌握長期的發展方向，執行得當可以讓公司成長、增加公司價值。

This study conducts a case study about strategies for a service provider of semiconductor equipment in Taiwan: Z Company. After analyzing the trend of the semiconductor industry and its core competence, this study suggests Z Co. to improve its existing strategies and adopt new growth strategies. The company can improve its operations by providing key equipment components and parts and module service, in order to increase the value added of its service. New strategies contain two parts: adjacency and white space. Adjacency refers to the development of products related to its core businesses, in which I propose three strategies: following customers abroad, developing new components and parts, and investing in the duct business. Further, Z Co. can consider to provide parts and service in the aviation industry and hydrogen energy as its white space. The improvement of existing strategies can help Z Co. to augment its service dimension to keep the customers. The new strategies allow Z Co. to have the right development direction in the long run, which can make it grow and increase value if they are appropriately executed.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究架構 2
第二章 文獻探討 3
第一節 公司策略 3
第二節 提升附加價值 5
第三節 企業合作管理 9
第三章 產業分析與研究方法 11
第一節 半導體設備產業分析 11
第二節 策略分析模式 15
第三節 垂直整合 18
第四章 案例分析 20
第一節 個案公司簡介 20
第二節 個案公司的策略分析 24
第三節 提升附加價值 25
第四節 跟隨客戶 31
第五節 關鍵零組件 34
第六節 風管事業 39
第七節 市場白地 42
第五章 結論與建議 52
第一節 結論 52
第二節 建議 53
參考文獻 55

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