臺灣博碩士論文加值系統

本文探討企業成長規劃與個案C公司的改善策略，在文獻探討及產業分析後，本文對個案公司提出提升核心能力及關連性市場的改善策略，提升核心能力包含調整產品結構及加強ERP系統;關聯性市場將調整產品方向及進行海外投資，其中調整產品結構將專注於高毛利產品、注意產品生命週期及加強顧客關係管理，提升ERP系統做為決策支援的功能，調整產品方向將投入汽車引擎專利研發，海外投資則利用技術優勢進入菲律賓市場。本文所建議的策略可改善公司現況，提高公司競爭力並增加公司價值。

This thesis analyzes the growth and improvement of a case firm’s (Company C) strategies. After a literature review and industry analysis, this thesis suggests the enhancement of core business and strategies of adjacency for Company C. Enhancement of the core business includes adjustments in product structure and improvement of the ERP system. Strategies of adjacency will focus on development of products and foreign investment. First, adjustments in product structure include focus on high-margin product, long lifecycle products, and customer relationship management. Second, improvement of the ERP system refers to an increase in the ability of the ERP system to support decision making. Third, development of product helps the company invest on research of car engine accessory and patent. Finally, the company will enter the Philippine market, due to its technical advantages. Therefore, the strategies suggested in this thesis can improve the company’s operations and increase both competitiveness and firm value.

第一章 緒論 1
第一節 研究背景 1
第二節 研究目的 1
第三節 研究架構 1
第二章 文獻探討 2
第一節 公司策略 2
第二節 顧客管理 3
第三節 決策支援系統 4
第四節 海外投資 5
第三章 產業分析與研究方法 7
第一節 策略規劃工具 7
第二節 提升企業價值 9
第三節 資訊系統的功能 10
第四節 海外投資 11
第四章 個案分析 15
第一節 個案公司簡介 15
第二節 個案公司的策略分析 17
第三節 調整產品結構 21
第四節 海外投資－菲律賓 25
第五節 執行規劃 29
第五章 結論與建議 30
第一節 結論 30
第二節 建議 32
參考文獻 33

 

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