臺灣博碩士論文加值系統

面對全球日益競爭的經營環境，台灣企業為保持續成長，企業開始尋求國際化且開始尋找國外客戶與海外投資等。在企業國際化的過程中，企業海外子公司之控制及國際化所衍生的企業管理問題，儼然已成為各企業刻不容緩的首要問題。

本研究探討網絡關係對傳統產業工具機之影響，與如何將傳統產業工具機，帶領到國際化之研究，透過實務及問卷專訪得知，人與人之間的關係、聯繫，及增進國際市場的脈絡，經過管理與溝通以及與客戶之互動，提升企業競爭力及企業國際化能力之提升，逐漸強化與國外代理商間互動，提高企業當地化程度，資源互補，管理創新，提升傳統產業價值，進而增加競爭能力。
在富有創新性理念的個人及團隊努力，方能原料製造成為產品，透過製程及技術創新以及網絡間合作互助等機制的，進而提昇企業整體經營績效。

本研究發現，企業與企業間及人與人的網絡關係關乎整體產業的競爭條件，除了透過當地網絡溝通市場，進而深入該市場供需外，國際人文特色，也攸關傳統工具機產業國際化的勝敗，唯有網絡關係深化及加強及不間斷的努力，才能充分了解並打通國際化市場需要的條件、價格與具備的條件。

In the face of the increasingly competitive global business environment, Taiwan enterprises to continue to grow, enterprises began to seek internationalization and began to look for foreign customers and overseas investment. In the process of internationalization of the enterprise, the control and internationalization of the overseas subsidiaries have become the most important problem for enterprises.

This study explores the impact of the network relationship on the traditional industrial tooling machine, and how to bring the traditional industrial tool machine to the internationalization study, through the practice and the questionnaire interview that the relationship between people, contact, and enhance the international market The relationship between management and communication and interaction with customers to enhance the competitiveness of enterprises and enhance the international capacity of enterprises, and gradually strengthen the interaction with foreign agents to improve the degree of local business, complementary resources, management innovation, enhance the traditional industries Value, and thus increase the competitiveness.
In the innovative ideas of the individual and team efforts, can only be manufactured into a product, through process and technological innovation and cooperation between networks and other mechanisms, and thus enhance the overall business performance.

This study found that the network relationship between enterprises and enterprises and people is related to the overall industry competition conditions, in addition to communication through the local network market, and then in-depth market supply and demand, the international cultural characteristics, but also the traditional machine tool industry internationalization Victory and defeat, only the deepening of network relations and strengthen and uninterrupted efforts to fully understand and open up the international market needs conditions, prices and the conditions.

目次
第一章 緒論 1
第一節 研究背景與研究動機 1
第二節 研究問題與研究目的 2
第三節 研究範圍 3
第四節 研究流程安排 3
第二章 文獻探討 5
第一節 產業網絡 5
第二節 網路結構以及套繫關係 8
第三節 台灣中小企業及其網絡特性 11
第四節 環境的不確定性 13
第三章 研究方法 20
第一節 研究流程與研究對象 20
第二節 資料蒐集方式及訪談內容規劃 21
第三節 研究方法探討 25
第四章 產業與個案訪談分析 28
第一節 個案公司簡介 28
第二節 A公司的五力分析與SWOT分析 29
第三節A公司國際化進程 34
第四節網絡關係與國際化 37
第五節國際化區位與網絡關係 39
第六節國際化區位與市場障礙 43
第五章結論與建議 45
第一節研究結果 45
第二節 理論與實務意涵 46
第三節研究限制與未來研究建議 48
參考書目 50





表目次
表2- 1 新創事業之市場進入策略型態 19
表3-1 受訪人員資料表 24
表4-1 A公司國際化大事記表 35
表4-2 受訪企業國際化動機整理表 40
表4-3 受訪企業與個案公司合作動機整理表 41

圖目次
圖1-1 研究架構圖 4
圖3-1 A公司國際化版圖 37

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