臺灣博碩士論文加值系統

由於現今處於全球化時代，技術愈趨普同、市場易於流通，企業更加重視設計策略的運用以及產品造形美感的要求，據以強化自身的競爭優勢。在面對全球市場的激烈競爭和技術環境的快速變動，新產品的開發日趨複雜，相對地，設計需要面對與整合的資訊也日益龐雜。設計者需要一個有效的機制了解設計策略使用的影響性，以及了解不同生活型態的消費者，其對於產品美感的認知與評價。因此，本研究首先是以網路程序分析法及二維矩陣為分析工具，探討同時在設計品質(消費者對新產品的需求)與一致性品質(企業績效指標)兩者間，設計策略的運用效果與使用情況，進而研擬策略的改善方向。再者，為了收集與瞭解市場上，消費者對於產品美感優劣的訊息，本研究以空調機為例，提出一美感評價方法來分析顧客滿意度，同時進行了不同審美風格與生活型態的調查。
研究結果顯示：(1)經由網路程序分析法計算獲得設計策略重視度前三項依序為強化市場資訊收集與應變能力(0.139)、提高產品品質水準(0.135)與易於製造與維修(0.112)，由網路程序分析法與二維矩陣模式確認設計策略的使用成效與待改善的方向，10項設計策略可區分為(a)成熟策略、(b)縱向改善策略、(c)橫向改善策略及(d)雙向改善策略。(2)經由統計調查發現想法中立的人數佔最多，此族群的人偏好空間使用方式、整體性與質感；另外，生活單純保守務實的族群，比較在意物品的實用性勝於物品的外觀形式，偏好空間使用方式、整體性與大小；而屬於比較活躍、資源豐沛及受過藝術訓練者的族群，對於流行的趨勢與事物外在的呈現比較會有自己的意見與想法，偏好質感、空間使用方式與整體性，而且也會強調產品的風格、意象、獨創性或新穎性等。另外空調機的使用方式與整體性這二項偏好因子是所有偏好因子中最為明顯的特徵，而幾何造形是偏好最低的因子。(3)美感評價方法主要透過模糊綜合評價法分析，並導入滿意度與重視度計算權重。此方式可將顧客滿意度調查所獲得主觀和不明確的信息合理的量化，滿足多屬性美感評價，同時簡單易行，縮短問卷調查的時程。
本研究成果可望提供設計者作為提升或改善設計策略之參考。設計師可以根據要求，識別設計策略是否能有效地被使用。研究除了提供實用性和客觀性的評價方法之外，還進一步地了解生活型態不同的受訪者，其對於空調機偏好的美感存在著差異性。根據研究結果，提供業者或設計者設計產品之參考。

In a time of globalization, technology increasingly tends toward the ordinary, the market is easily circulated. Enterprises pay greater attention to the application of design strategy and aesthetic appearance of products, in order to strengthen their competitive advantages. With the intense competition of global market and the rapid technological advancement, the new product development becomes increasingly complicated, and relatively, designers face massive information that requires further integration. Designers need an effective mechanism to understand the influence of design strategy application and should satisfy the needs of different types of consumers using different aesthetic designs based on consumers’ lifestyles. Therefore, this study aims to use Analytic Network Process (ANP) and a two-dimensional matrix as the analysis tools, and discusses the usage situation and effect of design strategy, according to conformance quality (enterprises’ new product development performance) and design quality (the consumers’ need for new products). Furthermore, in order to understand the information regarding the advantages and disadvantages of a sense of beauty of products in the market, this study conducted a case study on air conditioners, proposed the method of aesthetic evaluation to analyze customer satisfaction, and conducted a questionnaire survey in Taiwan concerning users’ different aesthetic styles and lifestyles on air conditioners.
The research results show three main findings. First, based on the ANP results show that the order of top three items in design strategy are strengthening of market information collection and response capability (0.139), improvement of product quality level (0.135), and easy fabrication and maintenance (0.112). In addition, the ANP and the two-dimensional matrix model verified the use effect and improvement direction of design strategy. The ten design strategies can be classified into matured strategy, longitudinal improvement strategy, lateral improvement strategy, and two-way improvement strategy. The findings of this study can be provided to managers for reference in design strategy improvement. The second finding is that most people belong to the “neutral” group, and they prefer space usage, integrity and texture. The second group which has conservative and pragmatic life styles cares practical use than appearance, space usage, and size. People in third group are more active, resource-abundant and well-trained, and they have their own opinions and ideas about trends and presenting styles. They prefer the texture, space usage and integrity of the product, and they put emphasis on products’ styles, images, originality or novelty and so on. On the other hand, among the preferences, the usage of air conditioners and integrity are two most obvious factors, while geometric appearance is lowest. The third finding is related to propose the method of aesthetic evaluation. The proposed method mainly included fuzzy synthetic evaluation analysis and evaluating satisfaction and expectation value in order to calculate weight. This method could reasonably quantify the subjective and unclear information collected during the customer satisfaction survey, meet the multiple attributes of aesthetic evaluation, and shorten the survey duration in a simple and easy manner.
The results of this study are expected to propose improvement directions for design strategies. A designer can identify which design strategies can be used effectively. In addition to the evaluation methods of practicality and objectivity, this result further investigated consumers in different life styles have different preferences of aesthetic perception. Results of the study can be provided as references for product industry and designers.

摘要 i
ABSTRACT iii
誌謝 v
CONTENTS vi
LIST OF TABLES viii
LIST OF FIGURES ix
CHAPTER 1 INTRODUCTION 1
1.1 Research Background and Motivation 1
1.2 Research Purposes 6
1.3 Research Scope and Limitations 6
1.4 Research framework 7
CHAPTER 2 LITERATURE REVIEW 8
2.1 Design Strategy 8
2.2 Design Quality 12
2.3 Conformance Quality 13
2.4 Lifestyle 14
2.5 Aesthetic Evaluation 16
2.6 Appearance Characteristic of the Air Conditioner 18
CHAPTER 3 METHODOLOGY 21
3.1 Evaluating Decision for Design Strategy 21
3.1.1 Analytic Network Process 22
3.1.2 Two-Dimensional Matrix 24
3.2 Customer Surveys 25
3.2.1 Aesthetic Styles of the Consumers’ Lifestyles 25
3.2.2 Fuzzy Synthetic Evaluation 26
CHAPTER 4 EVALUATING DECISION FOR DESIGN STRATEGY 29
4.1 Assessment and Analysis of Design Strategy 29
4.1.1 Status Importance of Design Quality Analysis 31
4.1.2 Status Importance of Conformance Quality Analysis 32
4.1.3 Status Importance of Design Strategy Analysis 33
4.2 Two-Dimensional Matrix of Design Strategy 33
4.2.1 Calculate the Values of Vertical Axis 33
4.2.2 Calculate the Values of Horizontal Axis 33
4.2.3 Stipulate the Standard Value 34
4.2.4 A Two-Dimensional Matrix Diagram 34
CHAPTER 5 CUSTOMER SATISFACTION SURVEYS INFORMATION 37
5.1 Aesthetic Styles of the Air Conditioner and Consumers’ Lifestyles 37
5.1.1 Analytical Result of Lifestyle Clusters 39
5.1.2 Analytical Result of Product Aesthetic Styles 41
5.2 Comprehensive Evaluation of Aesthetic Quality Satisfaction 43
CHAPTER 6 CONCLUSION 49
REFERENCE 53
Appendix 1 Evaluation of design strategy 65
Appendix 2 Aesthetic and lifestyles styles survey 102

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