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研究生:李玥瑩
研究生(外文):Lee, Yueh-Ying
論文名稱:透過社群策展模式建構風格化城市推薦導覽原型
論文名稱(外文):Tripalette: Developing Stylistic City Travel ServicesThrough Social Curation
指導教授:鄭泰昇鄭泰昇引用關係
指導教授(外文):Jeng, Tay-Sheng
口試委員:鄧怡莘簡聖芬楊佳翰
口試委員(外文):Yi-Shin DengSheng-Fen ChienChia-Han Yang
口試日期:2017-07-31
學位類別:碩士
校院名稱:國立成功大學
系所名稱:創意產業設計研究所
學門:設計學門
學類:綜合設計學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:英文
論文頁數:104
中文關鍵詞:社群策展行程規劃服務設計使用者介面設計
外文關鍵詞:Social CurationTour planningService DesignUser Interface Design
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國人旅遊型態逐漸朝向以個人化需求為出發,進行景點選擇與行程安排的模式為主。在網路資訊如此發達的時代,自助旅行者在網路上搜尋到旅遊資訊,搜尋過程費時且難以找到可信,符合自己需求的資料經由文獻探討旅遊資訊搜尋行為, 推薦系統的概念以及社群策展模式,決定針對使用者於行程規劃與推薦的過程進行探討,透過了解目前使用者於行程規劃與推薦的現況,探討建構一個具備個人風格化的社群策展旅遊推薦平台。

本研究運用質性研究方法中的深度訪談以及文化探針法,了解目前使用者在行程規劃與推薦上面臨的現況與問題,以資訊提供者的推薦行為與詢問資訊者的規劃行為,兩端族群進行訪談,透過親和圖表法分析後,我們發現兩端使用者主要的需求各為:(一)對於資訊提供者而言,需要快速直覺的建立收藏清單,並能快速分享自己觀點,將精確完整的內容推薦給他人(二)對詢問資訊者而言,需要能快速直覺地找到可信且有價值的資訊,進而能直覺彈性的協作編輯。換言之,使用者在旅遊規劃的過程中,需要在短時間蒐集可信任的、符合自己需求的旅遊資料,讓人能快速找到有價值內容,並在短時間可以容易編輯產出多觀點具有價值的旅遊計畫。

我們透過建立兩個典型的人物誌及使用情境,了解他們的體驗過程,以此為基礎,透過焦點團體法的討論將使用需求排序統整為系統需求,發展一個設計原型。並邀請互動設計的專家對此原型進行評估,評估結果發現:(一)社群策展模式的確可以幫忙處理大量資訊中找出有價值資訊的能力(二)社群互動的協作編輯也是重要環節 (collaborate editing an important session)(三)找出行程規劃過程中兩方的需求洞察進而轉化為使用需求,可供後續設計參考(四)確立旅遊社群策展平台之需求。
Tourists in Taiwan are now in a position to arrange their travel itineraries based on their personal preferences. For those who wish to embark on self-guided tours, this can be a time consuming task. Even if in the era of the rapid development of web-based services and resources, the process involves collecting travel information, planning and organizing a travel itinerary. By way of a literature review, we investigate travel information searching behavior, specifically focusing on the roles of recommendations and social curation mechanisms, both of which can be of help when users are planning their itineraries and reading recommendations. By understanding the current environment in which users plan their itineraries and view recommendations, we investigate and develop a chic and sophisticated social curation travel recommendation platform.

In the user research session, we adopt qualitative design methods, including in-depth interviews and cultural probes to understand the current problems and conditions surrounding itinerary planning and accessing recommendations. We specifically examine the recommendation behavior on the provider side and the planning behavior on the requestor side. Through our analysis with the KJ method, we identify the individual demands of these two groups, the providers and the requestors, which are summarized as follows: (1) Providers who offer recommendation information need to be able to quickly create and easily manage their favorite collection database, and rapidly share their perspective in the form of precise and integral recommendations based on requesters’ needs; and (2) Requesters who access recommendation information need to be able to quickly and intuitively collect credible and interesting travel information, and then intuitively and flexibly collaborate on route editing. That is to say, during the process of itinerary planning, users need to be able to collect itinerary information which is credible and meets their search criteria, while simultaneously allowing other users to be able to rapidly find valuable content and facilitating collaborative editing of tour plans on the basis of taking into account various perspectives in a very short timeframe.

By constructing the personas and scenarios of two stereotypes, we try to understand the process of their experiences. Based on this modeling, and through focus-group discussion, we sort users’ requirements into categories of system requirements and develop a design prototype. We invite experts who are skilled in interactive design to evaluate the results, with a focus on the following constituent aspects: (1) the social curation mechanism which can parse valuable information from a large volume of data; (2) social collaborative editing, which is also a very important process; (3) the subsequent references derived after we identify the needs of the two groups and transform them into utility needs in the process of itinerary planning; and (4) the requirement to make sure to build up a social curation platform for any itinerary.
Chapter 1 Introduction ..................................................................................1
1.1 Research Background ..............................................................................1
1.2 Research Motivation ................................................................................3
1.3 Research Problem and Objectives ..........................................................4
1.4 Research Scope ......................................................................................6
1.5 Research Design .....................................................................................6

Chapter 2 Literature Review .........................................................................9
2.1 Travel Planning ........................................................................................9
2.1.1 Independent Travel ...............................................................................9
2.1.2 The Travel Planning Process ...............................................................10
2.2 Travel Information ..................................................................................10
2.2.1 Knowledge sharing ..............................................................................10
2.2.2 Travel Information search behavior .....................................................11
2.2.3 Sources of travel information ..............................................................12
2.3 Recommendation System ......................................................................12
2.3.1 Travel Guidance ...................................................................................12
2.3.2 Characteristics of a recommendation system .....................................13
2.4 Curation ..................................................................................................13
2.4.1 Definition of Curation ...........................................................................14
2.4.2 Curation in learning .............................................................................15
2.4.3 From Social Navigation to Social curation ...........................................16
2.5 Lessons Learned .....................................................................................18

Chapter 3 Survey and Requirement Analysis................................................19
3.1 User Experience Research- Data Collection ...........................................19
3.1.1 Pilot Study-In-depth interview ..............................................................19
3.1.2 Field Study- Cultural Probe ..................................................................23
3.2 User Experience Research- Data Analysis .............................................27
3.3 Findings ..................................................................................................28
3.3.1 Work model ..........................................................................................28
3.3.2 Issues surrounding Travel Planning......................................................30
3.4 Lessons Learned .....................................................................................33
3.4.1 User requirements correspond to curation behavior............................33
3.4.2 Key User requirements ........................................................................36

Chapter 4 The Service Design ......................................................................38
4.1 Personas ..................................................................................................38
4.1.1 Persona of information requestor .........................................................38
4.1.2 Persona of information provider ...........................................................40
4.2 Scenarios .................................................................................................41
4.2.1 Information requestor scenario .............................................................41
4.2.2 Information provider scenario................................................................44
4.3 Information Model.....................................................................................45

Chapter 5 Prototyping and Evaluation ..........................................................48
5.1 Design prototype .....................................................................................48
5.1.1 System Framework ................................................................................48
5.1.2 Interface Design- Tripallete ..................................................................50
5.2 Evaluation ................................................................................................69
5.2.1 Design Evaluation ..................................................................................69
5.2.2 Evaluation results ..................................................................................72

Chapter 6 Conclusion .....................................................................................75
6.1 Conclusion and Contribution ....................................................................75
6.2 Suggestions and Future Work ..................................................................76

References ...................................................................................................78
Appendix ...................................................................................................... 82
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