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研究生:石美倫
研究生(外文):Mei-Luen Shih
論文名稱:探討油畫市場的投資能力-以資源基礎理論觀點
論文名稱(外文):Discuss the Ability to Invest in Oil Painting: From the Perspective of RBV
指導教授:林霖林霖引用關係林欣美林欣美引用關係
指導教授(外文):Lin, LinLin, Hsin-Mei
口試委員:李揚周冠男
口試委員(外文):Li,YangChou,Guan-Nan
口試日期:2017-06-30
學位類別:碩士
校院名稱:國立暨南國際大學
系所名稱:管理學院經營管理碩士學位學程碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:56
中文關鍵詞:資源基礎理論觀點藝術市場
外文關鍵詞:RBVArt market
相關次數:
  • 被引用被引用:1
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  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:3
因個人所得的增加,台灣人開始重視生活水準,強調人文素質,促進藝文活動的多樣化及活躍。除此之外,因透明化的投資管道,投資的種類也不再侷限於較為常見的股票或是金融市場,選擇的品項變得更加多元。
過去國外的藝術投資者,以自身的市場經驗、眼光以及對藝術品的專業知識進行藝術交易,挑選具潛力的藝術家或油畫作品收藏或投資,經營藝術的投資產業。80年代台灣油畫市場開始萌芽,經歷了90年代的迅速成長,西元2000年,油畫的藝術品價位開始呈現高低兩極化。
本研究之主要目的是從油畫投資者的觀點,依資源基礎理論來探討具有油畫專業技術的投資者在油畫投資市場的競爭優勢。油畫投資者透過創作者間互相的分享及學習,才能發展全面的投資能力。除此之外,也會增加畫廊及創作者願意分享畫作的機會,進而接觸真正值得投資的作品及透過觀摩這些作品增加自身的構圖能力。投資者的投資能力和專業能力是奠基在利用既有的技術搭配新的技術。透過技術能力及市場關係的交互作用,提供給投資者更多正確的市場資訊及投資機會,規避了贗品及錯誤投資的機會。甚至加值了自己投資的畫作,進而達到投資的目的。

Because of increasing in personal income, the people of Taiwan began learning the importance of standard of living, emphasizing the quality of humanities, and promoting the diversification and active activities of arts and cultural activities. In addition, due to the transparency of the investment pipeline, the type of investment is no longer confined to the more common stock or financial markets, select the items become more diverse.
In the past, the art investors trading art is used on their own market experience, vision and art of professional knowledge. Select potential artists or oil paintings collection to invest. Taiwan oil painting market began to sprout in 1980, experienced the rapid growth of the 1990s, in 2000, oil painting art prices began to show the level of polarization.
The main purpose of this study is to use the resource-based theory to explore the competitive advantage of the oil painting investors. This research will select the leading company as the object of case study. Using in-depth interview with the literature data gathering analysis, we analyze advertising companies how to integrate resources and strengthen the existing competitive advantage.This study is intended to explore the premise that investors are willing to learn technology. In addition, because of the growth of oil painting technology, it will also increase the opportunities for galleries and creators to share their paintings, and then touch works that are truly worthy of investment and increase their composition ability by observing these works. Through the technical capacity and the interaction of market relations, it provided investors with more accurate market information and investment opportunities, and also avoid the fake and the wrong investment opportunities. And even add their own investment in the painting, and then to achieve the purpose of investment.

目次
致謝詞 i
摘要 ii
Abstract iii
目次 v
表目次 vii
圖目次 viii
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 3
第貳章 文獻探討 4
第一節 資源基礎理論 4
第二節 藝術市場定義 10
第三節 油畫 13
第叁章 研究方法 19
第一節 研究方法 19
第肆章 個案研究分析 22
第一節 訪談者張先生 22
第二節 訪談者施小姐 28
第伍章 研究命題 33
第陸章 結論與建議 37
第一節 研究結論 37
第二節 研究貢獻 38
第三節 研究限制與後續研究建議 39
參考文獻 40
一、中文部分 40
二、英文部分 43
附錄 48
附錄一、May訪談紀錄表 48
附錄二、劉文煒老師油畫作品 50
附錄三、王瓊麗老師油畫作品 55


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三、Working Paper
1.Hsin-Mei Lin, Taking Technology to Markets: Competences of Market Leverage and Technology Leverage.
2.Hsin-Mei Lin, Wernerfelt was right: A resource-based view of the co-evolution of Taiwanese machinery and optoelectronics clusters.

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