近年來許多創業家以解決社會問題為使命，投入社會企業的行列。本研究探討社會企業之創業生態系統，以台灣「小鎮文創」的社會企業作爲研究個案；透過深度訪談「小鎮文創」的關鍵人物，實地田野調查與以軟體NVivo作為編碼工具分析衍生創業生態系統。因此，本研究提出社會企業之創業生態系統由四個重要的角色與擁有四個特徵。主要目的為：一、探討社會企業與創業生態系統之間的關係；二、提供有志於社會創業家、政府機構等欲在鄉鎮復興發展參考。同時，本研究在理論上貢獻：社會企業與創業生態系統的關係。社會企業透過經營模式，利用在生態系統提供資源多樣性讓整體的營運更有效及節省資金。
關鍵詞：社會企業、創業生態系統、經營模式、小鎮文創

In recent years, many entrepreneurs to solve social problems for the mission put into the ranks of social enterprises. This study investigated the entrepreneurial ecosystem of social enterprise, with Taiwan's " Townway " as a case study in social enterprises. Through the deep interviews with the key figures of " Townway ", the field investigation and the software NVivo as the coding tool analysis derivative Entrepreneurial ecosystem. The main purpose is: first, to explore the relationship between social enterprises and entrepreneurial ecosystems; second, to provide interested in social entrepreneurs, government agencies and other want to revive the development of the reference in the township. Therefore, this study proposes a social enterprise of the entrepreneurial ecosystem consists of four important roles and has four characteristics. Meanwhile, this research contributes to theory: the relationship between social enterprise and entrepreneurial ecosystem. Social enterprises through the business model, the use of resources in the ecosystem to provide the overall operation of the more effective and save money.
Keywords: social enterprise, entrepreneurial ecosystem, business model， Townway

摘要 I
Abstract II
誌 謝 III
目錄 IV
表目錄 VII
圖目錄 VIII
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 4
1.3 範疇 5
1.4 研究流程 6
第二章 文獻回顧 7
2.1 社會企業 7
2.1.1 社會創業 7
2.1.2 社會創業家 9
2.1.3 社會企業定義 10
2.1.4 社會企業特徵 11
2.2 創業生態系統 12
2.2.1 創業 12
2.2.2 生態系統 13
2.2.3 創業生態系統定義 14
2.2.4 創業生態系統組成 15
2.3 理論架構 18
第三章 研究方法 20
3.1 前言 20
3.2 理論基礎 21
3.3 研究設計 22
3.3.1 選擇的研究策略 22
3.3.2 個案選擇 24
3.3.3 分析單位 25
3.3.4 選擇的研究個案 25
3.3.5 選擇的訪談對象 26
3.4 資料蒐集方法 27
3.4.1 資料來源與三角檢定 27
3.4.2 問卷設計 30
3.5 研究執行流程 31
3.6 資料分析方法 32
第四章 個案研究分析 35
4.1 小鎮文創簡介 35
4.1.1 小鎮文創的起源－百年民宿「天空的院子」 35
4.1.2竹山首間社會企業－小鎮文創股份有限公司 37
4.1.3 「小鎮文創」經營策略 38
4.2 創新的機制 40
4.2.1 推廣行銷-結合在地商家規劃旅宿行程一條龍模式 40
4.2.2 以「打工換宿」招募人才 40
4.2.3 活動行銷 40
4.2.4 大專院校積極進行產學合作 41
4.2.5以市場來調整鄉鎮青年的創業提案 41
4.3 推廣創業教育的機制 42
4.4 媒體光譜 43
4.5 小鎮文創的社會企業之創業生態系統的組成 44
第五章 結果與討論 46
5.1 社會企業之創業生態系統特徵 46
5.1.1 創造社會價值的使命 46
5.1.2 找尋創業機會 46
5.1.3 創新與槓桿分配資源 46
5.1.4 協助與展現利害關係人 47
5.2 社會企業與創業生態系統之間關係 47
5.3青創返鄉創業的現象 47
第六章 結論與建議 49
6.1 研究結論 49
6.2 研究限制 49
6.3 未來研究建議 50
文獻參考 51
附錄一、編碼概念與過程 57

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