近年來，台灣吹起了一股鄉村旅遊的風潮，許多鄉村無不把發展觀光視為拯救經濟的靈丹妙藥。但觀光業雖帶來了遊客人潮，對當地居民的生活卻產生巨大衝擊，而在地居民對遊客的態度將會影響當地觀光產業的未來。因此，本研究旨在探討在不同的觀光發展階段與產業依賴程度下，居民凝聚力對觀光發展支持的影響。本研究分別搜集國姓地區居民98份和業者 95份、埔里地區居民97份和業者100份，共計392份問卷，並以線性結構方程模式進行模式檢定。結果發現：「居民凝聚力」與「觀光發展支持」之關係依據其三大構面的差異有所不同，「歡迎遊客」、「同理心」構面會正向影響「觀光發展支持」，而「情感親近」卻與「觀光發展支持」沒有關係。另在兩項干擾中發現：早期階段的國姓居民比較「歡迎遊客」卻對遊客無較多的「同理心」; 晚期階段的埔里居民卻比較不「歡迎遊客」，但對遊客有較高的「同理心」，而兩者在「情感親近」部分卻都意願低落。此外，產業依賴程度較低的居民其「歡迎遊客」構面較高但對遊客的「同理心」相對較低 ; 而產業依賴程度高的業者卻在「歡迎遊客」構面中認同感低於居民，但卻對遊客有較高的「同理心」，不過兩者都在「情感親近」部分展現意願低落。研究結果可提供地方規劃者強化在地居民凝聚力策略研擬，及作為研究相關觀光發展議題的參考。

In recent years, Taiwan has blown up a wave of rural tourism. Many villages are seen the development of tourism as a useful way to save the local economies. Although the tourism industry has brought the prosperous buesiness, the local residents have a huge impact on life. Moreover, the local residents’ attitudes toward tourists will affect the future of the local tourism industry. Therefore, the purpose of this study is to explore the impact of residents' emotional solidarity on tourism development support in different stages of tourism development and tourism dependency. The study collected responses from 392 questionnaires, from 98 residents and 95 local businessmen in Guosing area and 97 residents and 100 local businessmen in Puli area, with model testing conducted through linear structural equation modelling. The results indicate that the relationship between “residents' emotional solidarity” and “support for tourism development” is different according to the difference between its three constructs. “Welcoming visitors” and “Sympathetic understanding” will positively affect “Support for tourism development”. “Emotional close” has nothing to do with “support for tourism development.” In the two moderating variables, the residents of the early stage had more “Welcoming visitors”, but had little “Sympathetic understanding” to the tourists. On the other hand, the residents of the late stage showed high “Sympathetic understanding” to the tourists. Both in the "emotional close" are not significant.
In addition, the residents with low tourism dependence have a higher demand for “Welcoming visitors”, but have a low demand for “Sympathetic understanding” for tourists. Those who with a high degree of tourism dependency have a lower sense of identity in the “Welcoming visitors.” However, the tourists have a higher “Sympathetic understanding”, but both in the "emotional close" are not significant. These findings can serve as a reference both for local planners in strengthening the emotional solidarity among the residents in various strategies, as well as for future studies on tourism development.

目錄
第一章 緒論……………………………………………… 1
第一節 研究背景與動機……………………………………………… 1
第二節 研究問題與研究目的…………………………………………2
第三節 研究範圍及研究對象…………………………………………5
第四節 研究流程……………………………………………………… 8
第二章 相關理論與文獻探討…………………………… 9
第一節 凝聚力相關研究……………………………………………… 9
第二節 觀光發展相關研究…………………………………………… 15
第三節 居民凝聚力與觀光發展支持之關係…………… 34
第三章 研究方法………………………… ……………… 38
第一節 研究架構與假設……………………………………………… 38
第二節 研究變項之定義與衡量……………………………………39
第三節 抽樣方法……………………………………………………… 44
第四節 前測執行……………………………………………………… 44
第五節 資料分析方法………………………………………………… 47
第四章 研究結果與分析………………………………… 48
第一節 樣本特性分析………………………………………………… 48
第二節 信效度分析…………………………………………………… 54
第三節 配適度檢定…………………………………………………… 58
第四節 研究假說之驗證……………………………………………… 59
第五節 干擾假說之驗證……………………………………………… 61
第六節 模式結果與討論……………………………………………… 68
第五章 結論與建議……………………………………… 74
第一節 研究結果……………………………………………………… 74
第二節 社區觀光發展之建議…………………………………………76
第三節 研究限制與未來建議………………………………… 81
參考文獻 ………………………………………………………………… 82
附錄一 國姓居民問卷………………………………………………… 91
附錄二 國姓業者問卷………………………………………………… 93
附錄三 埔里居民問卷………………………………………………… 95
附錄四 埔里業者問卷………………………………………………… 97

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