臺灣博碩士論文加值系統

隨著1979年大陸政府開始經濟改革以來，挾著廣大的土地資源、充沛的低成本勞動力及優惠獎勵投資措施，成為吸引中國大陸的台商主要海外投資地點之一。1988年兩岸經濟開放，產業從勞力密集移動轉變成今日之高新科技產業及服務業，中國大陸的台商仍持續在大陸各區投資設廠與開拓市場，展現強烈的企圖心。台商企業身處嚴峻競爭的產業環境，如何持續保有競爭力不被市場淘汰，才能面對當前國際經濟態勢的詭譎多變，立於不敗之地。
本研究計畫以產值地區、投資發展金額等分析大陸台商企業發展之現況，得到大陸台商企業在不同時期如何經由動態管理能力運用，萃取企業轉型策略的要因。本研究個案試以質性分析方式，深入探討動態管理能力之認知能力、社會資本及人力資本對台商企業決策能力之影響及如何調整來因應大陸投資市場環境之變化。利用深度訪談進行研究和分析，瞭解台商企業在轉型策略決策後，對其績效提升有何關聯性。
本研究發現在外部環境變動下，個案企業除在資源控制的基礎上進行競爭，佐以管理者獨到卓越的眼光及專有技術為優勢嵌入企業，經由轉型的形塑，讓組織能夠產出被認為有價值的績效。在研究的個案中，已經顯示管理者適當選擇與分配資源，並在組織領導和決策中利用資源，做轉型策略的改變企業經營模式，確可為組織挹注正面績效的產生。

Since the Chinese economic has reformed in 1979, China's abundant land resources, low cost labor and incentive investment made it become one of the interesting countries for international investments, especially for Taiwanese firms. However, advancing in technology has moved some industries away from labor-intensive status since 1988 and the changes in environment for investments have caused some difficulties for Taiwanese firms in Mainland China. Thus, to maintain high competitive, business transformation is a key to overcome the obstacles.
This study seeks to obtain and compare data from market values, areas, and investment scales of Taiwanese firms in Mainland China in order to gain major factors of successful business transformation strategies. Another purpose of this study is to analyze the impacts of intellectual property of dynamic managerial capabilities, social capital and human capital on business transformation strategies. Therefore, the correlation between transformation strategies and business performance was examined by a qualitative case study on five selected Taiwanese firms in Mainland China,
The result showed that when external environmental factors are changing, resource based control competition, unique management insight and proficient technique can be implemented to gain values for the organizations. The case study revealed that by choosing and allocating resources appropriately, there was a positive impact on the firms when managers make transformation strategies.

中文摘要-------------------------------------------I
英文摘要------------------------------------------II
謝 誌-------------------------------------------III
目 錄-------------------------------------------IV
表目錄-------------------------------------------VII
圖目錄--------------------------------------------IⅩ
第一章 緒論---------------------------------------1
第一節 研究背景與動機---------------------------- 1
第二節 研究目的---------------------------------13
第三節 研究問題---------------------------------14
第四節 研究流程---------------------------------14
第二章 文獻探討-----------------------------------17
第一節 動態的管理能力相關研究-------------------- 17
第二節 大陸台商近20年中國大陸投資演進--------------23
第三節 台商在中國大陸之經營策略類型----------------25
　第四節 台商在中國大陸策略變革分析------------------28
第三章 研究方法-----------------------------------33
第一節 概念性架構與研究命題-----------------------33
第二節 研究構面之操作性定義與衡量------------------34
第三節 研究設計與實施----------------------------36
第四節 研究對象的選取----------------------------41
第五節 資料蒐集---------------------------------42
第六節 個案公司簡介------------------------------44
第四章 研究結果-----------------------------------55
第一節 資料分析---------------------------------55
第二節 研究發現---------------------------------55
第三節 研究討論---------------------------------74
第五章 結論與建議--------------------------------77
第一節 研究結論---------------------------------77
第二節 管理意涵與實務建議-------------------------77
第三節 研究限制---------------------------------79
第四節 未來研究之建議----------------------------79
參考文獻
ㄧ、中文部份--------------------------------------81
二、英文部份--------------------------------------82
附錄ㄧ:引導式的訪談--------------------------------86
附錄二:訪談逐字稿----------------------------------88
附錄三:富士康與裕隆汽車在中國大陸策略變革之個案分析---- 186

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