臺灣博碩士論文加值系統

過去，企業成長理論與資源基礎理論中，主要探討企業內部資源對於企業在成長過程的重要性，說明累積資源能夠建立企業競爭優勢，作為解釋企業的成長與績效的表現。然而，這些理論大多假設企業已擁有資源，探討企業擁有資源後的發展，卻鮮少著墨處於資源劣勢下的新創企業，在創立階段下如何辨識資源、兜取資源，渡過新創階段。此外，在實務現象中，大部份的新創企業通常都無資源優勢，時常面臨資源不足的窘境；因此，對於處於無優勢、資源稀缺的新創企業而言，如何設法想出一套辦法在劣勢中獲取到資源，才是新創企業利求生存的根本之道。本研究主要目的是彌補過去理論的缺口，研究將針對台灣的新創企業進行個案研究訪談，了解創立階段是如何去辨識、有效兜取資源。研究發現創業者自身經驗的多元性以及社會網絡的豐富性有助於辨識資源價值機會；此外，善用“小”的優勢破壞產業遊戲規則以及採用利他的資源交換方式是處於資源劣勢下的新創企業有效兜取資源的方法。而在這過程中，隨創理論的資源拼湊與資源建構發揮了很大的作用，能幫助新創企業解除資源制約，渡過資源不足的窘境，讓同樣身處資源制約者，說明在資源劣勢下也能夠逆勢成長。本研究將聚焦新創企業在創立階段發展；如此一來，將能銜接企業成長理論與資源基礎理論，擁有一個完整的系統去說明企業從創立到一路發展的過程。

In the past, the theory of Firm Growth and Resource-Based were mainly to explore the importance of internal resources in the process of growing a firm. These theories indicated that accumulating resources can establish a competitive advantage in order to explain the growth and performance of the firm. However, previous studies have explored the development of firms which assumed they had resources, but these theories rarely mentioned new ventures, that is resource disadvantaged firms, which could assist the new ventures in gathering resources and building advantages effectively through the start-up phase. In addition, according to this practical phenomenon, most of the new ventures have no resource advantages and often face a shortage of resources. Therefore, how to find a way to obtain resources from this disadvantageous situation is the fundamental way of survival for new ventures. The purpose of this study is to make up the gap in the past theory. The study adopts case study interview methodology in Taiwanese firms to understand how new ventures identify and take resources effectively in the start-up phase. In conclusion, the study shows that the diversity of the entrepreneur's own experience and richness of the social network contributes in identifying resource value opportunities. In addition, use of the "small" advantage with the unauthorized destruction of industry rules and altruism are effective ways to take resources for new ventures. In this process, the bricolage of resource making-do and resource construction play an important role which can help new ventures to extricate the resource constraints and let to the same resource-constrained person in order grow from a position of adversity. This study will focus on the development of new ventures in the start-up phase. In this way, it will be able to link the Firm Growth and Resource-Based theories and create a complete system to explain to enterprises from their creation to the development process.

致謝 I
摘要 V
表目錄 VII
圖目錄 VIII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 理論角度 4
第三節 研究目的與問題 5
第四節 研究流程設計 6
第二章 文獻探討 7
第一節 企業成長理論 7
第二節 資源基礎理論 9
第三節 隨創理論 13
第四節 研究缺口 17
第三章 研究方法 19
第一節 個案選擇 20
第二節 個案背景 21
第三節 研究架構 27
第四節 資料蒐集與分析方法 28
第四章 研究發現 29
第一節 如何辨識資源潛在價值的機會 29
第二節 有效兜取資源手段方式 38
第三節 個案佐證-鳳林慢城 46
第四節 銜接資源基礎理論與企業成長理論 51
第五章 研究結論與討論 53
第一節 結論 53
第二節 研究貢獻 54
第三節 研究限制與未來發展 55
參考文獻 58
附錄 64
附錄一 資料蒐集來源 64
附錄二 個案大山北月逐字稿 65
附錄三 個案天下奇冰逐字稿 67
附錄四 個案中國藍逐字稿 70
附錄五 個案鳳林慢城逐字稿 71

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