臺灣博碩士論文加值系統

　　在全球行動支付快速發展下，台灣不只電子業本身開始投資行動支付，金融業者也跟上腳步，發展金融科技，甚至百貨業者也參予其中，各家業者期望發展行動支付能為公司績效帶來效益。故本研究欲探討企業是否投資行動支付與企業投資行動支付早晚對公司績效之影響，同時加入多角化作為調節變數，以觀察加入多角化的因素對公司績效之影響。
　　本研究以台灣上市公司為研究樣本，資料來源取自台灣經濟新報資料庫（Taiwan Economic Journal）。研究期間為2011年到2015年，共計2470個樣本作為觀察值。並以Panel Data模型分析，再使用Hausman test驗證顯示各模型適用於隨機效果模型為實證分析的依據。
　　研究結果顯示，企業投資行動支付與公司績效的關係為不顯著，且企業愈早投資行動支付對於公司績效有負向顯著影響，此外，金融業投資相關多角化行動支付，對公司績效影響並不顯著。
　　因此，公司必須要有創新才能保持其競爭優勢，然而，創新對公司來說需耗費研發成本，設備等資源，又或因市場不確定性因素與技術不確定性因素而導致公司失去其競爭優勢，故本研究實證發現，公司在投資行動支付時，可將公司定位於後進者，藉由模仿等方式來搶佔市場。

　　With the emergence of applications embedded with smartphones, mobile payment has been trendy to many countries, and has attracted a lot of firms to enter, including banks, information technology companies, game firms, and so on.
　　The purpose of this study, which employed diversification as the moderator, is to investigate whether there is any first-mover advantage in this wave.
　　The data of this paper has been collected by TEJ (Taiwan Economic Journal) Databank and the investigation period is from 2011 to 2015.
　　The sample is composed of the entrants (publicly listed firms) in this field of mobile payment and their competitors with the same industries.
　　In this study, we use Hausman test to identify the fitness of models and panel regression to test the hypotheses proposed in this study.
　　The results show that the impact of the entrants’ investment in mobile payment is not significant related to their performance.
　　And, interestingly, the earlier the firms invest in mobile payment, the worse their performance is.
　　Furthermore, banks investing in mobile payment as related diversification do not enjoy better performance than firms not related to banking industry.
　　The study provides empirical evidence to the practitioners in mobile payment business and also suggest late comers may grasp more advantage in certain innovative industries.

第一章 緒論......................................................1
第一節 研究背景..................................................1
第二節 研究動機與目的.............................................4
第三節 研究範圍與限..............................................5
第四節 研究方法與流程.............................................6
第二章 文獻回顧...................................................7
第一節 行動支付..................................................7
第二節 金融科技..................................................10
第三節 產品創新..................................................12
第四節 先進者優勢.................................................14
第五節 多角化....................................................16
第三章 研究方法...................................................19
第一節 研究架構..................................................19
第二節 資料來源與樣本.............................................20
第三節 變數衡量..................................................21
第四節 資料分析方法..............................................25
第四章 實證結果與討論..............................................27
第一節 樣本描述..................................................27
第二節 相關係數分析...............................................28
第三節 Panel Data模型分析與假說檢定................................31
第四節 實證結果與分析討論..........................................35
第五章 結論與建議..................................................37
第一節 研究結論..................................................37
第二節 理論貢獻..................................................39
第三節 管理意涵..................................................39
第四節 研究限制與未來建議..........................................40
參考文獻..........................................................41

網路資料
1. 《IDC全球智慧型手機出貨量排行出爐！》
http://www.bnext.com.tw/article/view/id/40477
2. 《新金融：行動支付市場趨勢與商機》
http://www.cnra.org.tw/edm/20150917.pdf
3. 《2014年台灣民眾之智慧化生活有感調查》
http://www.find.org.tw/market_info.aspx?n_ID=8438
4. 《資策會MIC調查：台灣民眾使用行動支付採用率不到5%》
http://www.ithome.com.tw/article/94369
5. 《支付卡發展史》
https://www.nccc.com.tw/wps/wcm/connect/zh/home/KnowledgeSharing/PaymentCardKnowledge

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