臺灣博碩士論文加值系統

隨著網路以及行動裝置之普及化，再加上社群網路、即時通訊軟體出現，改變了過去使用者傳送短訊或是使用e-mail與他人聯繫之方式，透過手機即時通訊軟體進行即時的互動與分享方式於現今更加受到歡迎。本研究觀察到雖然過去相當多研究探討關於即時通訊軟體，但大多著墨於其使用狀況、使用意圖、使用行為、使用者偏好、應用之情形，過去研究較少探討人格特質與即時通訊軟體使用之關聯性。故本研究欲在實證研究方面補足此一缺口，同時將群組此概念加入研究中進行探討，並且加入社會影響因素探討即時通訊軟體群組之使用者使用情形。本研究為實證研究，於PTT(批踢踢實業坊)、Facebook以及Line群組內發放網路問卷做為本研究樣本之蒐集方式，以線性結構方程建構模型，並利用專業統計軟體SmartPLS進行分析。研究結果顯示五大人格特質內之外向性、神經質、和善、嚴謹自律對於即時通訊軟體群組之參與有所影響；而社會網路方面，情感支持網路對於即時通訊軟體群組之參與有所影響；社會影響方面，主觀規範以及關鍵多數會影響即時通訊軟體群組之參與情形。此研究結果可供欲開發或改良即時通訊軟體之公司，以及對即時通訊軟體與使用者關聯性有興趣之學者做為參考，政府若對此產業有所規劃，亦能利用本研究所提供之資訊擬定政策擬定方針以及施政目標。

With the popularity of the web and mobile devices, accompanied by the social network and instant messaging software has changed the way past users send text messages or use e-mail to contact others, through instant messaging software on the mobile phone Instant interaction and sharing are more popular today. This study observes that although a number of studies have been discussed on instant messaging software in the past, most of them have been used in terms of their use, use intent, use behavior, user preferences, and application. But have little researches talking about the association between personality traits and the use of instant messaging software. Therefore, this study is intended to bridge this gap in empirical research, participating in the concept of groups into the study to explore.
This study is an empirical study, which is used as a collection of samples in the PTT, Facebook and Line groups, having also been analyzed by SmartPLS. The results in this study show that the Extraversion, Neuroticism, Agreeableness, Conscientiousness within the five personality traits have an impact on the participation of the instant messaging software group. On the social network, the emotional support network has an impact on the participation of the instant messaging software group. Social impact and subjective norms also affect the participation of instant messaging software groups. The results can be used as a reference for companies that interested in developing or improving instant messaging software, as well as those interested in the relevance of users with instant messaging software. If the government has plans for these industries may use the results of this study to develop policy formulation guidelines and governance objectives.

壹、緒論..................1
貳、文獻回顧...............5
一、即時通訊軟體..........5
二、五大性格特質..........9
三、社會網路.............12
四、主觀規範.............14
五、關鍵多數.............15
六、黏著度...............16
參、研究方法與設計.........19
一、研究模式.............19
二、研究假說發展..........22
三、問卷設計.............28
肆、研究結果與分析.........33
一、基本資料分析..........33
二、信度與效度分析........37
三、假說檢驗與結果討論.....41
伍、結論與建議.............47
一、研究結果..............47
二、研究貢獻..............48
三、研究限制..............50
四、未來研究方向..........50
參考文獻..................53
附錄......................63

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