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研究生:許麗珍
研究生(外文):HSU, LI-CHEN
論文名稱:汽車相關產業導入創新服務模式之研究
論文名稱(外文):Study on Introducing Innovation Service Model of Automobile Related Industry
指導教授:楊烈岱楊烈岱引用關係
指導教授(外文):YANG, LIEH-DAI
口試委員:黃俊明張庭瑞楊烈岱
口試日期:2017-05-17
學位類別:碩士
校院名稱:南開科技大學
系所名稱:車輛與機電產業研究所
學門:工程學門
學類:機械工程學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:84
中文關鍵詞:汽車相關產業
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汽車相關產業,在台灣已經具備一定的角色及地位。在這些年的努力下,台灣汽車產業,在整車組裝技術及零組件市場中,已經有相當成熟的技術,品質接近先進國家水準。然而,企業為了生存以及永續經營,必須滿足消費者多樣化的需求,創造更高的價值。而導入創新服務,成為企業滿足消費者需求的重要差異化策略之一,但傳統產業的升級、轉型並沒有想像中簡單,加上創新服務必須受到使用者的考驗,到底傳統產業升級為新型態產業,導入的創新服務會受到那些因素影響?以及如何影響?本研究探討在於汽車相關產業導入創新服務時,相對利益、相容性、複雜性、可試用性、可觀察性、與認知成本以及對消費者之影響,本研究藉由發展出創新擴散理論模式,探討使用者使用汽車相關創新服務的意願。研究結果發現,性別、年齡、收入、職業、學歷等人口統計變數,在本研究中扮演重要的角色,而相對利益、複雜性、可試用性、觀察性、認知成本與使用意願之間呈現了正向關係。
Taiwan`s automobile-related industries already have a certain role and status. In these years of efforts, the vehicle assembly technology and components market in Taiwan auto industry, have been quite mature and quality is close to the advanced national standards.
However, enterprises in order to survive and keep sustainable business, must meet the consumer’s diverse needs and create higher value. The introduction of innovative services is one of the important differences in the strategy for enterprises to meet consumer demand. But the upgrading of traditional industries and the transition is not imagined simple, simultaneously innovative services must be tested by the user. Therefore, what will be affected when introducing innovative services to a traditional industry upgraded to a new Industry?
This study explores the relationship between relative benefits, compatibility, complexity, probability, observability, and cognitive costs, as well as the impact on consumers, when the introduction of innovative services in automotive-related industries. By developing innovative diffusion model, to explore the use of car-related innovative services. The results show that gender, age, income, occupation, education and other demographic variables play an important role in this study, and the relative interests, complexity, probability, observability, cognitive costs and willingness are positive relationship.

中文摘要 …………………………………………………………..iv
英文摘要 …………………………………………………………..v
誌謝 …………………………………………………………..vi
目錄 …………………………………………………………..vii
表目錄 …………………………………………………………..ix
圖目錄 …………………………………………………………..x
第一章 緒論………………………………………………….....1
1.1 研究背景………………………………………………...1
1.2 研究動機………………………………………………...3
1.3 研究目的………………………………………………...5
1.4 研究步驟………………………………………………...5
第二章 文獻探討………………………………………………...7
2.1 汽車相關市場與產業簡介…………………………….. 7
2.2 創新擴散理論…………………………………………..17
2.3 使用行為……………………………………... ………24
2.4 認知成本………………………………………………..30
第三章 研究方法與設計………………………………...32
3.1 研究方法………………………………………………...32
3.2 抽樣方式………………………………………………...32
3.3 研究假設………………………………………………...33
3.4 問卷設計………………………………………………...35
3.5 研究限制………………………………………………...38
第四章 統計與分析結果………..……………………………….39
4.1 研究樣本及敘述性統計分析…………….. 39
4.2 問卷的效度與信度分析………………………………... 44
4.3 獨立樣本T檢定……………………………….........46
4.4 單因子變異數分析……………………………….......48
4.5 相關分析………………………………..…………….... 64
4.6 迴歸分析………………………………... …………..… 66
第五章 結論與建議……...……………………………………… 72
5.1 研究結論………………………………………………... 72
5.2 研究意涵...……………………………………………… 74
5.3 後續研究建議………………………...………………… 76
參考文獻 …………………………………………………………... 78

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