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Water scarcity, a vital concern for each country in the world, has been a severe issue with our booming economy. It is a problem focused by worldwide government and definitely also Taiwan which has very shape geographic condition and faced several times water shortage recent year. For egg laying hen breeding industry, the health and productivity of poultry could be affected by water quality and quantity easily. Therefore, in the nearly future, water efficiency could be an essential consideration for farmers. Photon Resonance Technology equipment is designed for solving foreseeable water issue. It can radically clean water feeding line and eliminate bacteria inside by changing water feeding line. Furthermore, improving flock’s immunity system and breeding environment are also impressive advantages of this equipment. Photon Resonance Technology equipment, aspired and created with environmental and health caring trend, is supposed to become the main stream in the market promptly. However, while most of industrial consumers have not fully understand this equipment yet, their conservative attitude toward this equipment cause the lower market share for Photon Resonance Technology equipment. Through the analysis of the product, including advantages, Five porter five force, SWOT, and potential opportunity in its business environment , the result demonstrates that Photon Resonance Technology equipment will inevitably become the mainstream in the nearly future with its technology, service, market advantages and so on. Hopefully, such an empirical results and evidences could improve that the efficiency of water utilize should be continuously increased by updating breeding system. Besides, it also could assist industrial consumers to make their best choice with high economic and environmental value between traditional and Photon Resonance Technology equipment.
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