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研究生:王琬筑
研究生(外文):Wang, Wan-Zhu
論文名稱:企業獲得產品設計獎的成功關鍵因子之研究 - 以曜越科技與華碩為例
論文名稱(外文):Identifying the Critical Success Factors for Winning Product Design Awards - Case studies of Thermaltake and AsusTek
指導教授:張元杰張元杰引用關係
指導教授(外文):Chang, Yuan-Chieh
口試委員:蔡林彤飛王军李傳楷
口試日期:2017-06-01
學位類別:碩士
校院名稱:國立清華大學
系所名稱:國際專業管理碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:英文
論文頁數:38
中文關鍵詞:產品設計獎產品設計工業設計創新個案研究深度訪談
外文關鍵詞:Product Design AwardsProduct DesignIndustrial DesignInnovationCase StudiesIn-depth Interview
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企業於產品設計的獲獎數量逐漸被使用來衡量公司於設計創新的表現。本研

究欲找出使企業在獲得產品設計獎上成功的關鍵因子,並會探討獲得產品設計

獎對於一間公司的影響。過去研究已指出設計創新的三個構面,為美感、功能

性,以及情緒(情感) ,此三個構面亦是在產品設計大獎的評斷標準中最重要的

基本元素,然而本研究欲找出除此之外,其他影響獲獎的因子。本論文之個案

研究採用半結構式的深度訪談法,以分析需要透過與受訪者的互動才得以獲得

的,關於其背景、經驗、動機,與態度等的特定知識,並建立更具深度的見解。

個案研究的兩個公司為曜越科技與華碩電腦,兩者皆為在產品設計大獎中表現

優異的公司。華碩近年在筆電、平板、桌上型電腦、主機板、顯示器、電競筆

電、電競鍵盤、伺服器、無線分享器,投影機等眾多產品均獲得產品設計大獎

的肯定。曜越科技以優異的散熱的技術與工業設計為強項,並於玩家中建立了

品牌形象與品牌價值,亦與全球 GPU 最大廠有長期的合作關係。曜越於電腦機

殼、電競滑鼠、電競鍵盤、電競手把,以及 CPU 散熱器等產品均獲得許多設計

大獎的肯定。本論文個案研究訪談的對象有產品設計獲獎的工業設計師、設計

中心的資深主管和經理,訪談內容則著重在公司的文化和策略等。在本研究中,

我們發現企業獲得產品設計獎的關鍵成功因子為: 具有重視創新的領導者、建立

易於創新發展的企業文化與環境、對公司內部組織做相對應的調整,以及其改

變的過程與設計的方針必須是持續進行的,以根據最新的趨勢所調整。

關鍵字: 產品設計獎; 產品設計; 工業設計; 創新; 個案研究; 深度訪談
The number of product design awards a company wins has been used to evaluate

the performance in design innovation. In this research, we want to identify what the

critical factors are for making a company successful in winning product design

awards. We also discuss about in what aspects can winning product design awards

affect a company. Previous studies have indicated the three dimensions of design

innovation, which are the aesthetic, functional, and emotional aspect. These are

essential in the criteria in product design awards. However, we want to find out other

factors that can influence on a company’s winning awards. Semi-structured in-depth

interviews were conducted to reveal specific information generated with the

interviewees’ background to obtain deep insights. The research objects are

Thermaltake and AsusTek, both of which are Taiwanese companies successful in

winning awards. AsusTek has been recognized by the awards with their laptops, tablet

PCs, desktops, motherboards, monitors, gaming laptops, gaming keyboards, servers,

routers, projectors, etc. Thermaltake has core competencies in their cooling ability and

industrial design with the brand image built in the gaming market. On top of that, it

has long-term cooperative relationships with the largest GPU manufacturers. It has

been recognized by the awards with their PC cases, gaming mice, gaming keyboards,

gaming consoles, CPU coolers, etc. We found out that the innovation-driven

leadership, building a corporate culture friendly for innovation, making adjustments to

match the environment, and keeping connected to the current trends are the common

key factors for being successful in winning product design awards.

Keywords: Product design awards; Product design; Industrial design; Innovation;

Case studies; In-depth interview
摘要............................................................................................................................................ i

Abstract .................................................................................................................................... ii

Acknowledgement................................................................................................................... iii

Chapter 1 Introduction....................................................................................................1

Chapter 2 Literature Review ..........................................................................................3

2.1 Design Innovation..............................................................................................................3

2.1.1 Definition of Design Innovation ...............................................................................3

2.1.2 Features and Evaluation of Design Innovation .........................................................6

2.2 Product Design Awards.....................................................................................................8

2.2.1 Types of Awards and the Evaluation and Requirements ..........................................8

2.2.2 Winners in Taiwan..................................................................................................11

2.3 Corporate Culture ...........................................................................................................12

2.4 Role of Leadership...........................................................................................................13

Chapter 3 Methodology.................................................................................................16

3.1 Qualitative Research Method.........................................................................................16

3.2 Data Collection.................................................................................................................17

3.3 Case Selection...................................................................................................................17

Chapter 4 Case Studies..................................................................................................19

4.1 Thermaltake .....................................................................................................................19

4.1.1 Company Profile .....................................................................................................19

4.1.2 Thermaltake Group’s Design Center – Tt Design Works.......................................20

4.1.3 Innovation-Driven Leadership ................................................................................24

4.1.4 Transformation of Corporate Culture .....................................................................26

4.1.5 Strategies and Future...............................................................................................27

4.2 ASUS.................................................................................................................................28

4.2.1 Company Profile .....................................................................................................28

4.2.2 ASUS’s Design Center ...........................................................................................29

4.2.3 Innovation-Driven Leadership ................................................................................30

4.2.4 Strategies for Winning Awards...............................................................................31

Chapter 5 Conclusion ....................................................................................................33
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