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研究生:林雅珮
研究生(外文):Lin, Ya-Pei
論文名稱:產險公司員工的行動教育訓練行為意向及其影響因素之研究
論文名稱(外文):A Study of Factors in Influencing Property and Casualty Insurance Company Employees’ Behavioral Intention of Mobile Educational Training
指導教授:林坤誼林坤誼引用關係
指導教授(外文):Lin, Kuen-Yii
學位類別:碩士
校院名稱:國立臺灣師範大學
系所名稱:科技應用與人力資源發展學系
學門:教育學門
學類:其他教育學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:93
中文關鍵詞:企業員工行動教育訓練計畫行為理論行為意向影響因素
外文關鍵詞:behavioral intentionenterprise staffinfluencing factorsmobile educational trainingTheory of Planned Behavior
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隨著新興資訊與傳播科技的興起,近年來已有許多企業將行動科技導入員工教育訓練,規劃及推動使用行動載具進行無所不在的學習。企業若能夠有效使用行動教育訓練,對於組織本身及員工個人皆有正向助益,因此若能深入探究員工對於行動教育訓練的接受程度、使用意願、以及相關的影響因素,應能有效協助企業推動行動教育訓練。基於此,本研究應用計畫行為理論,以台灣F產險公司員工為研究對象,使用問卷調查方法,探究其對於行動教育訓練之行為意向及其影響因素,並探討不同背景因素接受行動教育訓練的態度、主觀規範、知覺行為控制及行為意向之差異。研究結果顯示:(1)產險公司員工對於行動教育訓練的接受程度為尚可;(2)提升員工對於行動教育訓練的態度為影響使用行動教育訓練行為意向的關鍵因素;(3)員工使用智慧行動裝置的能力,為影響產險員工使用行動教育訓練的重要因素;(4)高自我效能和中自我效能員工為企業推動行動教育訓練的優先對象,且針對低自我效能的員工,若以組織規範角度切入,將提升其使用行動教育訓練的意願。依據研究結論,提供對產險公司員工使用行動教育訓練的行為意向與影響因素的三點建議,作為企業推動行動教育訓練的方向;及對未來研究的三點建議,作為後續研究者於研究行動教育訓練的行為意向及影響因素研究之參考。
Due to new progressive information and communication technology, mobile technology has been applied in mobile educational training for enterprise staff training programs in recent years. Also, Enterprise increases the mobile device usage leading to a constantly mobile learning system. An efficient mobile educational training program is beneficial to enterprises and employees. Therefore, a study of influential factors including the acceptance and willingness of employees’ intention of mobile educational training is helpful for enterprises. For that reason, this research uses the Theory of Planned Behavior to indicate the behavioral intention and influential factors of mobile educational training for the employees of Taiwan F Property and Casualty insurance company with questionnaire survey. In addition, the analysis figures out the difference in various backgrounds of employees’ attitude of taking mobile educational training, subjective norm, perceived behavior control and behavioral intention. The results of the research showed that: (1) The acceptance of taking mobile educational training is passable for the staff of the research company. (2) The critical factor which influential of the behavioral intention of mobile educational training is improving the employees’ attitude of mobile learning. (3) Employees’ capability of using mobile device is the most important to have effective mobile educational training. (4) The high self-efficacy and medium self-efficacy employees are the first priority to conduct the mobile educational training. However, for low self-efficacy employees, the organization criterion setting is effective to increase the willingness of taking mobile educational training. According to the conclusion of the study, three recommendations that relative to employees’ the behavioral intention and influential factors of mobile educational training are referred to the research company. Besides, three proposals for the further analysis are advised to the researcher who interested in the behavioral intention and influential factors of mobile educational training.
目 錄
中文摘要 i
英文摘要 ii
目錄 iv
表次 vi
圖次 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與待答問題 6
第三節 研究範圍與限制 8
第四節 重要名詞釋義 11
第二章 文獻探討 13
第一節 企業員工行動教育訓練行為意向的理論基礎與可能影響因素 13
第二節 企業員工行動教育訓練行為意向的相關研究與可能影響因素 19
第三節 不同背景變項對行動教育訓練行為意向的影響 26
第三章 研究方法 35
第一節 研究設計 35
第二節 研究對象 38
第三節 研究流程 42
第四節 研究工具 43
第五節 資料分析與詮釋 45
第四章 研究結果與討論 47
第一節 基本資料分析 47
第二節 產險公司員工對於行動教育訓練的接受度分析 51
第三節 態度、主觀規範、知覺行為控制對行動教育訓練行為意向之影響 56
第四節 不同背景的產險公司員工在態度、主觀規範、知覺行為控制與行為意向之差異分析 65
第五節 綜合討論 75
第五章 結論與建議 79
第一節 結論 79
第二節 建議 82
參考文獻 85
一、中文部分 85
二、外文部分 87
附錄:產險員工的行動教育訓練行為意向問卷 90
一、中文文獻
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吳明隆(2009)。SPSS操作與應用:問卷統計分析實務。台北:五南。
吳明隆(2011)。以數位化行動學習迎接新挑戰。T & D飛訊,124,2016年1月10日,取自http://www.swsh.hlc.edu.tw/ischool/resources/ WID_96_1_6ea582b5ebe52f5bcae763f2703abd46fd3ae57d/CLS_96_1_30e2e0e804cbeaf36da938c6bbdfdb519b18543a/a0bf08d03308ac56727b193c8c959476.pdf
吳明隆、涂金堂(2006)。SPSS與統計應用分析。台北:五南書局。
林坤誼、黃聖凱(2011)。前瞻科技學習課題之探討。T&D飛訊,112,2016年1月10日,取自http://www.nacs.gov.tw/NcsiWebFileDocuments/ 04c84d92e9d86e3e706a5e531b 951644.pdf。
林雅珮、林坤誼(2016)。企業員工行動教育訓練行為意向的可能影響因素。科技與人力教育季刊,3(2),1-13。
林孟褕(2012)。企業導入行動學習於教育訓練之現況探究(未出版之碩士論文)。國立交通大學,新竹市。
林建仲、張泳盛、吳旭明 & 李祈仁 (2007)。行動學習之數位教學平台機制研究。科技教育課程改革與發展學術研討會論文集,128-135。
邱皓政(2002)。量化研究與統計分析。台北:五南。
徐新逸、劉修豪(2013)。行動學習之國際發展趨勢對臺灣終身學習的啟示。研習論壇,155,35-44。
翁興利、郭香蘭(2010)。M-learning與員工工作能力關係之研究:系統動態學之觀點。人力資源管理學報,10(2),27-51。
張阜民、王秀郎、林意凡、高勝助(2013)。建構一個適地性服務兼具行動監控的行動學習系統。科學與工程技術期刊,9(1),67-77。
劉展谷(2010)。企業導入數位學習系統問題之研究(未出版之碩士論文)。朝陽科技大學,台中市。
二、英文文獻
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Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
Ally, M., & Prieto-Blázquez, J. (2014). What is the future of mobile learning in education? Mobile learning applications in higher education [Special Section]. Revista de Universidad y Sociedad del Conocimiento, 11(1), 142-151. doi http://dx.doi.org/10.7238/rusc.v11i1.2033
Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ, US: Prentice-Hall, Inc.
Brown, K. G., & Charlier, S. D. (2013). An integrative model of e-learning use: Leveraging theory to understand and increase usage. Human Resource Management Review, 23, 37-49.
Bryman, A., & Cramer, D.(1997).Quantitative data analysis with SPSS for windows. London: Routledge.
Carbery, R., & Garavan, T. N. (2007). Conceptualizing the participation of managers in career-focused learning and development: A framework. Human Resource Development Review, 6, 394-418.
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Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 14, 319-340.

Davis, F.D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading. MA: Addison-Wesley.
Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: the reasoned action approach. New York, NY: Psychology Press, Taylor & Francis Group.
Jackson, C., Chow, S., & Leitch, R. (1997). Toward an understanding of the behavioral intention to use an information system. Decision Sciences, 31(2), 291-311.
Kearney, M., Schuck, S., Burden, K., & Aubusson, P. (2012). Viewing mobile learning from a pedagogical perspective. Research in Learning Technology, 20, 1-17.
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Luor, T., Hu, C., & Lu, H. (2009). “Mind the gap”: An empirical study of the gap between intention and actual usage of corporate e-learning programmes in the financial industry. British Journal of Educational Technology, 40, 713-732.
Maurer, T. J. (2002). Employee learning and development orientation: Toward an integrative model of involvement in continuous learning. Human Resource Development Review, 1, 9-44.
Maurer, T. J., Lippstreu, M., & Judge, T. A. (2008). Structural model of employee involvement in skill development activity: The role of individual differences. Journal of Vocational Behavior, 72, 336-350.
McCauley, C. D., Ruderman, M. N., Ohlott, P. J., & Morrow, J. E. (1994). Assessing the developmental components of managerial jobs. Journal of Applied Psychology, 79, 544-560.
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Noe, R., Noe, A., & Bachhuber, J. (1990). An investigation of the correlates of career motivation. Journal of Vocational Behavior, 37, 340-356.
Strabu, D. W., Limayem, M., & Karahanna-Evaristo, E. (1995). Measuring system usage: implications for IS theory testing. Management Science, 41(8), 1328-1342.
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