臺灣博碩士論文加值系統

根據聯合國糧食及農業組織 (Food and Agriculture Organization of the United Nations) 2012年的統計，每年有將近三分之一的食物(約13億公噸)遭到浪費，但同時卻有超過7億以上的人口面臨飢餓或營養不良的情況。其中蔬菜水果的浪費比例達45%，為各類食物中最高。若能減少蔬菜水果的浪費，將有助於幫助更多的人們。
格外農品社會企業是目前臺灣唯一規模化採用在地當季格外品水果與國際公平貿易認證砂糖，製作有別於一般塗抹式果醬的沖泡式果醬。本研究採用個案研究法，以格外農品社會企業為研究對象，透過深度訪談中的非結構、半控制方式，進行資料蒐集與整理分析。
依據格外農品的資料分析結果，本研究發現社會企業創業歷程中，創業者應掌握生活中可以改變的地方創造機會。找尋理念相同的夥伴成立團隊。善用社會資源進行整合。以服務交換作為經濟活動的主體，創造彼此認同的價值與達成社會企業的共好目的。

According to the Food and Agriculture Organization of the United Nations (2012), nearly 1/3 of food (about 1.3 billion metric tons) was wasted each year, but more than 700 million people faced with hunger or malnutrition. Of which the proportion of waste fruits and vegetables up to 45%, the highest for all types of food. If we can reduce the waste of vegetables and fruits, we will be able to help people from starving and malnutrition.
GoodWillFoods social enterprises in Taiwan is the only company use mostly local seasonal imperfect food and international fair trade certification of sugar, making different from the general smear jam . In this study, a case study method will be applied to collect and analyze data from the GoodWillFoods company through non-structured and semi-structure questions approach in depth interviews.
According to the analysis results of the data, it is found that the entrepreneur should create the opportunity to change the place where the life can be changed. Find the same partner as the idea of setting up a team. Make good use of social resources for integration. To serve the exchange as the main body of economic activities, and jointly create the value of mutual recognition and achieve a good purpose of social enterprises.

中文摘要 i
英文摘要 ii
謝 誌 iii
目 次 iv
表 次 vii
圖 次 viii
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 5
第三節 研究流程 6
第四節 名詞解釋 8
第貳章 文獻探討 9
第一節 社會創新 9
第二節 社會創業 10
第三節 社會企業 13
第四節 創業要素 16
第五節 服務主導邏輯 18
第參章 研究方法 22
第一節 選擇研究個案的原因 22
第二節 研究方法的選定 22
第三節 訪談內容設計 23
第肆章 研究個案介紹 27
第一節 品牌創立緣由 27
第二節 企業精神與商品特色 28
第三節 商品售價與組合 30
第四節 銷售通路 31
第五節 企業願景 35
第伍章 研究發現 37
第一節 創業機會的發現、創造、掌握 37
第二節 創業團隊組成、結盟、整合 41
第三節 創業的資源找尋、運用、發揮 52
第四節 機會、團隊、資源的相互關係 56
第五節 困難與挑戰 58
第陸章 結論與建議 60
第一節 研究結論 60
第二節 創業建議 64
第三節 研究限制 65
第四節 未來研究建議 65
第五節 結語 66
引用文獻 67
附 錄 75

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